Locomotive

07/02/2020

Keep an eye out for this exciting marketing option coming soon. Google is now offering free product placements for merchants by way of their Google Shopping platform (previously for paid ads only). This means, when a user looks for a specific product on Google, a retailers product will be eligible to appear in the search results as an image with a direct link to purchase. Currently, this strategy is already available for US retailers only. Canadians should expect to have access to it by the end of 2020!

Plus, some early stats on the effect of free listings in Google Shopping.

06/29/2020

if you have an active Google Ads account, by now you may have already noticed that an ad-grant has been automatically applied to your account. As many businesses re-open, the initiative is Google's direct response to kickstart small/medium sized businesses, whom are navigating their way through the evolving Covid environment.

Check out the link before for all the answers to your grant related questions, or feel free to DM me!

By July 1st, these ad credits will be launched and auto-applied to all eligible customer accounts globally. The ad credit automatically offsets future spend; no action needed.  We want to he

02/20/2019

Anytime a client generously donates their time to promote my business, it's truly special. Check out Shadeworks Director of Operations Jordan Klein, sharing some love for Locomotive in this video!

02/14/2019

80% of businesses who contact Locomotive have advertised on Google Ads (formerly Adwords). Before lunching a single ad, we always start with a complimentary account audit and the results never cease to amaze! The amount of wasted Ad-Spend we commonly find due to account mismanagement can be shocking.

Quality over quantity is the name of the game when you're looking for actionable business leads.

Contact me for your Free Account Audit or just to chat about Google Ads!

Locomotive, Specializing In Google Adwords Management. Dedicated Customer Service & Proven Results Across Canada.

02/05/2019

Locomotive's 2018 Google Ads statistics, across all accounts we manage.

02/04/2019

An important message from one of my clients about working with a Certified Google Partner vs. an unverified company.

“Over the past couple of years, my business has dealt with three other Google Adwords management companies (with very unsatisfactory results).

The first company had my fixed monthly budget varying by $1500/month (and blamed it on Google).

The second company added on multiple extra fabricated fees, which I wasn't made aware of.

The third manager went MIA for two weeks (immediately following launching my campaign). He eventually held my account hostage when I decided to move on.

In frustration, I resumed my search for a reputable company to help my business. After speaking with several underwhelming businesses, I came upon Locomotive, a company run by the very professional & friendly, Mike Ceresney. Mike listened patiently to my concerns and assured me that Locomotive is transparent in their dealings. Mike looked at my previous campaigns and made the necessary changes to ensure I received reoccurring new leads. Mike is knowledgeable and always reachable whenever I have a question.

Locomotive continues to manage my Google Ads account and I highly recommend them. Mike really knows his stuff!”

Peter – Friendly Junk Removal

11/08/2018

Retailers: "12% of people spend more money in apps in November and December compared to any other time of the year."

Seems pretty obvious It is the season of giving, after all! While App Campaigns can be highly effective (as the article indicates), I've also seen them be incredibly wasteful. A well planned campaign includes heavy duty placement filtering. 'Loosey goosey' targeting can drain your campaign budget and yield poor results.

The holidays are a critical season for marketers to promote their apps. We’re sharing new insights and best practices to help you make the most of your UACs this holiday season.

10/31/2018

As an online marketer, I find myself refreshing news feeds almost daily in anticipation for some headway to be made on pulling back restrictions on online Cannabis advertising. Why can't online Cannabis advertising function while keeping to federal/provincial laws? Keep in mind that we have the tools to target by age/region etc; and fully comply with legislation of any region.

"Just as you cannot put toothpaste back in the tube, you cannot derail the cannabis legalization train."

With cannabis becoming legalized across states, and now country borders, power players in the ad industry are hindering growth.

10/30/2018

Interesting application of Google's Shopping Actions by Nike, Best Buy & Sephora. "A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product."

Google Ads Helping shoppers buy effortlessly from Best Buy, Nike, and Sephora over the holidays × Daniel Alegre President, Retail, Shopping, and Payments Published Oct 16, 2018 × {[drawerToggle.open ? 'Hide Related Articles' : 'Show Related Articles']} Related Articles Drive better results: An ins...

05/23/2018

Lumacare, a fantastic client of mine, invites you to take part in their annual 'Elder Abuse Walk', Friday, June 15, 2018. Click the link to learn more. Or donate to Joanna Michelle (Lumacare Manager, Marketing & Fund Development) at this link https://bit.ly/2k6dSJx - Get involved in this important cause!

05/23/2018

The boys at Shadeworks are doing big things, look out! Proud to be working with these guys!

05/16/2018

Nice words from the guys at, Paramount. Thanks guys! ✅

"A large part of our business is reliant on gathering program registrations. Advertising our programs is a must for us. Making sure we get found before others is a huge advantage. Being found by the right people is even more important. Google advertising with Locomotive has become an essential part of our business. Working with Mike is a pleasure. His service is professional and he is very dedicated to our business. Most importantly, we see tangible results, every month. The team at Paramount would highly recommend his services."

Paramount Ice - Owner