Achiga

06/22/2019

Airbnb, Expedia, Google: 4 Lessons the Hotel Industry Can Learn from The Digital Giants | https://www.hospitalitynet.org/opinion/4093894.html by Hospitality Net

2017 marked the 10th anniversary of Airbnb's creation and the digital giant celebrated its rapid expansion by releasing its strategy roadmap aptly dubbed "Airbnb For Everyone" with a slew of new types of accommodation topping their original offer.

06/22/2019

Amazon, IHG, Hyatt, GCH talk voice https://www.eyefortravel.com/mobile-and-technology/amazon-ihg-hyatt-gch-talk-voice by EyeforTravel

If customer experience is the most pressing issue for travel brands then voice should be top of mind. “If you just think about it from a customer point of view, there is nothing more comfortable or convenient or hassle free and hands free than communicating via voice,” Thomas Gmelch, the head of...

06/21/2019

Keeping up with the Customer Experience Trends of 2019 https://www.martechadvisor.com/articles/customer-experience-2/customer-experience-trends-2019-and-beyond/ by MarTech Advisor

Customer experience is shaping the future of marketing. Here are three customer experience trends for 2019 and beyond.

06/21/2019

Customer Experiences Define Success In A Digital-First World https://www.forbes.com/sites/louiscolumbus/2019/06/18/customer-experiences-define-success-in-a-digital-first-world/ by Forbes

91% of enterprises have adopted or have plans to adopt a digital-first strategy. Of these enterprises, 48% already have a digital-first approach in place.

06/21/2019

Optimizing customer experience is critical to surviving in the age of digital Darwinism - ClickZ https://www.clickz.com/cmos-cdos-optimizing-customer-experience/244375/ by ClickZ

CMOs and CDOs from Hyundai, 20th Century Fox, Marriott, and others weigh in on how they're investing in technology focused on improving customer experience.

06/20/2019

Tech execs: Everyone is fighting for guest connection http://hotelnewsnow.com/Articles/295710/Tech-execs-Everyone-is-fighting-for-guest-connection by HotelNewsNow.com

Hotels hold an advantage over tech giants in the quest to forge relationships with travelers because they see them face to face, but that’s not going to stop the Googles of the world from getting as close as possible, tech experts said.

06/20/2019

How Mandarin Oriental's Jill Kluge is Changing Luxury Travel - Worth https://www.worth.com/mandarin-oriental-jill-kluge-luxury-travel/ by Worth magazine

Why Mandarin Oriental’s new chief marketing officer and the first woman on the company’s board wants to design hotels with a female traveler in mind.

06/20/2019

Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb - https://marketingland.com/mary-meeker-social-media-usage-is-flat-globally-mobile-ad-spend-continues-to-climb-262403 by Marketing Land

Daily social media usage increased by just 1% year-over-year, according to the annual report.

06/20/2019

Amazon to shut down its Amazon Restaurants business in the U.S. https://www.geekwire.com/2019/amazon-shut-amazon-restaurants-business-u-s/ by GeekWire

Amazon’s surprising decision to shutter its restaurant delivery business in the U.S. is a rare retreat from the e-commerce behemoth. The company was battling competitors such as Uber, Grubhub, and DoorDash in a fierce food delivery market. The move comes less than a month after Amazon led a $575 m...

06/19/2019

Hotels Acclaim the Power of Breakfast — LODGING https://lodgingmagazine.com/hotels-acclaim-the-power-of-breakfast/ by LODGING Magazine

For many hotel brands, the most important meal of the day is also a critical piece of the guest experience. Two new breakfast amenities and programs...

06/19/2019

This is why America's travel business is worried https://www.hartfordbusiness.com/article/this-is-why-americas-travel-business-is-worried by Hartford Business Journal

06/19/2019

Interview: Marriott On Elevating The Business Travel Experience Through Local Culture https://www.psfk.com/2019/06/interview-marriott-renaissance-business-travel-experience.html by PSFK

Aiming less to compete with Airbnb and more to enhance the traditional business stay, Marriott's Renaissance brand of accommodations builds on the standard experience its customers expect by curating mini adventures and integrating local culture into its design to help those on quick trips return wi...