HS Marketing

HS Marketing HSM is a one-stop shop for all your marketing needs, focused on small business & non-profits.

Helen Shumilova is the founder of HS Marketing consulting company, a one-stop-shop for all your marketing needs, with the vision to “Empower Businesses to Achieve Their Goals”. She has distinguished herself as a strategist who can help companies with any budget to generate results and reach their full potential. On this page, you will find MARKETING Tips to help you brand, position, promote and gr

ow your business. COMPLIMENTARY 1-hour CONSULTATION: message us if you are looking for help with your yearly marketing plan, branding, improving your website & social media presence, updating or creating new content, analyzing your competition, improving your workshops, designing brochures, outdoor & print ads, or just looking for some support to keep you on track.

There’s something truly special about finally meeting someone in person after months of working together from afar!I abs...
07/18/2026

There’s something truly special about finally meeting someone in person after months of working together from afar!

I absolutely love what I do - not only because of the work itself, but because of the incredible people, suppliers, and relationships it brings into my life. 🤝❤️

Such a pleasure to finally meet Purvai from The Social Snippet after many months of collaboration. What started as a working relationship has grown into a wonderful connection, and I’m grateful for moments like this!

Here’s to more partnerships, conversations, and shared successes ahead!

GIFT Basket from your business – a marketing tool?YES – absolutely!!!Gift baskets offer a highly visual and emotionally ...
04/08/2026

GIFT Basket from your business – a marketing tool?
YES – absolutely!!!

Gift baskets offer a highly visual and emotionally engaging way to execute a marketing plan - combining your product, brand personality, and customer appreciation into one impactful experience.

There are so many opportunities: showcasing them on social media, connecting them to events you’re participating in, sharing behind-the-scenes assembly, posting photos with the winner, and more. Your brand can amplify reach, drive engagement, and create shareable moments that naturally promote your product or service.

Have you recently participated in a local community event and offered a gift basket as a prize?

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PS: If you’re based in Toronto and the surrounding areas, don’t miss this opportunity to showcase your business to a growing Ukrainian community - connecting with hundreds of potential customers at a very low cost. Link to register: https://forms.gle/BTN4GKNzd8d5dRD8A

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Sharing photos of some of the stunning baskets by Local Businesses I met who supported recent community events in our
neighbourhood:

1. Old Avenue Restaurant: www.oldavenue.ca
2. Maryna Zadorozhna - Mortgage Advisor at CIBC bank: Marina Zadorozhna
3. Vahid Hosseini - Beaver Accounting Services: www.instagram.com/beaveraccountingservices
4. Hanna Starovoitova - Sweet Bouquets Toronto: www.instagram.com/sweet_bouquets_toronto

With Marina Zadorozhna Old Avenue Restaurant & Bakery, Vahid Hosseini,

Happy Easter 2026!!!There is something magical about this holiday for Ukrainians, and I always feel proud to celebrate i...
04/08/2026

Happy Easter 2026!!!

There is something magical about this holiday for Ukrainians, and I always feel proud to celebrate it the Ukrainian way. I am not a baker, and I can’t colour eggs on my own, so I feel so blessed to have amazing friends and neighbours who help me (and I learn something new every year: this year I discovered that mixing turmeric and red cabbage creates stunning green eggs!).

As the war continues, Ukrainians more than ever are eager to share their traditions with the world: we colour eggs and turn them into little masterpieces, we bake bread called P***a, we place everything in a basket and have it blessed at church, we attend church even if we normally don’t, and we greet each other by saying “Khrystos Voskres!” (Christ is Risen!) expecting the reply “Voistynu Voskres!” (Indeed He is Risen!).

Some celebrated this weekend (typically Catholic), and others next weekend (typically Orthodox), but these are the special traditions I remember from my childhood.

This weekend, we prayed for PEACE in Ukraine and around the world, for HEALTH for us and our loved ones - because with health, anything is possible - and for LOVE, which brings so much hope and joy.

Happy Easter 2026! Khrystos Voskres!

What are your favourite Easter traditions?

Merry Christmas!!!Feeling grateful for my family, community, friends, clients and suppliers! May this holiday season bri...
12/26/2025

Merry Christmas!!!

Feeling grateful for my family, community, friends, clients and suppliers! May this holiday season bring you joy & happiness and a new year be full of health, success and peace!!

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Wednesday 9am - 3pm
Thursday 9am - 3pm
Friday 9am - 3pm

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