05/29/2026
From the rainforest to the racetrack 🌿
Amid the high-energy pace of the F1 weekend in Montréal, the immersive activation offered fans a calming escape inspired by Costa Rica’s Pura Vida spirit.
Brought to life in collaboration with Eat It Up Media, the experience featured immersive tropical-inspired design elements and interactive moments throughout the weekend, inviting fans to slow down, connect, and experience a little taste of Costa Rica in the heart of the action.
It was also a wonderful opportunity for the Visit Costa Rica and partners to come together and share the destination’s warmth and hospitality throughout the weekend.
Thank you to everyone who stopped by to experience Costa Rica at F1