04/09/2026
82% of consumers are more likely to trust a company when its senior leaders are active on social media. - Edelman Trust Barometer
In an age where technology and automation mediates almost every transaction, it’s easy to forget how people are still buying from people.
I met a restaurant owner yesterday and he was asking me whether he should be posting himself in his social media videos. I told him 100% you should be posting yourself in those videos so you can create a relationship with your audience. So that when people think about a Shawarma shop in Mississauga, they think about him, and his face pops up. That’s the power of a physical presence on social media.
We live in a golden era where you can show up on people’s feeds and have reach on a scale that has never been done before. People don’t buy from brands, they buy from other people.