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Halmyre

Halmyre is a team of multidisciplinary consultants helping to solve marketing strategy problems.

09/04/2026

Complex challenges rarely have simple solutions.

When OACFP came to Halmyre, they were navigating a workforce crisis, changing societal norms, and the realities of operating with a small but highly capable team.

Together, we connected value proposition research, strategic planning, communications, and non-dues revenue strategy to create something bigger than a single project: a multi-year roadmap for resiliency.

Swipe through to see how OACFP turned strategic clarity into opportunities for growth, investment, and stronger sector leadership.

Want to see what a holistic strategy could look like for your association? Learn more about how Halmyre can help at https://hubs.ly/Q04wzt-v0

09/02/2026

Are you offering something members can get for free somewhere else? 👀

That might be a value proposition problem.

This month we’re sharing a series that explores what associations should shift away from, and what to lean into instead.

Read the full blog, Navigating the Future of Association Value: The Red Zone Playbook for Sustainable Growth, at https://hubs.ly/Q04vrXLk0

And stay tuned for next week’s Shift This, Do That.

08/31/2026

This is your last bit of association Summer reading before September!

Title: The Art & Science of Association Pricing Strategies

5 minute read
⭐ 4.9/5
Genre: Pricing & Revenue Strategy

Synopsis:
Dropping prices or offering arbitrary discounts is a fast track to low ROI. Discover how to build a smart, value-driven pricing model that actually respects your budget constraints and maximizes engagement.

This is your last homework assignment! Be prepared for September by getting it done now:
https://hubs.ly/Q04syPql0

(P.S. If you missed the other readings, make sure to scroll back to get them done!)

08/27/2026

Back to school isn't just for students. 📖

In this class, we challenge you to turn your association’s education program into a true competitive advantage.

Christine Saunders (Halmyre) and AJ Sallis (Intuto), explore how associations can stop treating education as a silo and start using it as a strategic engine for member retention, engagement, and revenue growth.

You'll learn how to:
✔️ Align your learning programs with your unique value proposition.
✔️ Shift from seasonal programming to Education as a Service (EaaS).
✔️ Explore how AI can support personalized learning pathways and long-term member value.

This free course is packed with practical and immediately applicable strategies for associations ready to make some changes this season.

We’ll see you in class!
https://hubs.ly/Q04syC7M0
(*Make your free https://hubs.ly/Q04szp1r0 account for access - and explore our other resources while you’re there!)

08/26/2026

Advertising isn’t just website banners and print ads anymore.

At Non-Dues-a-Palooza next month, discover how associations are creating NEW revenue opportunities by monetizing content, education, digital channels, and social media.

Halmyre President Christine Saunders’ session on “The New Rules of Advertising Revenue” will cover everything associations need to know about advertising in 2026, so don’t miss it!

It’s time to modernize your association’s marketing strategy.

We’ll see you in Mississauga!
🎪 Non-Dues-a-Palooza
📍 Sheridan College Hazel McCallion Campus
🕣 8:30 AM - 7:00 PM (Christine’s session is at 1:07pm!)

Halmyre clients and friends can use promo code PARTNER50 when registering to get $50 off tickets! If you don’t have your ticket yet, grab one here: https://hubs.ly/Q04sFfnf0

08/24/2026

It’s almost September, we hope you’re up to date on this semester’s readings!

Title: The Proof Is in the Data: Do Associations Really Need a Value Proposition?

5 minute read
⭐ 4.8/5
Genre: Growth Strategy & Value Propositions

Synopsis:
If you are trying to convince a skeptical board or leadership team that your brand needs a strategic shift, you need hard proof. This article gives you the objective, data-backed business case to prove that a clearly defined value proposition is directly tied to your association's long-term financial health and growth.

This one is pivotal. Make sure you REALLY read it!
https://hubs.ly/Q04tZ7F00

Stay caught up with your assignments, the last one comes next week! 📖

08/21/2026

How do you unite an entire professional community when the very value of their designation is being called into question?

We chatted with Baijul Shukla, the Vice President of Member Experience & Corporate Strategy at the Ontario Society of Professional Engineers.

He shared exactly how OSPE worked with Halmyre to tackle complex problems affecting their industry—including a perceived decline in the P.Eng. designation’s relevance and a trend of engineers being sidelined from industry leadership.

Thank you for chatting with us Baijul!

Read the full Ontario Society of Professional Engineers success story here: https://hubs.ly/Q04sv4VD0

08/19/2026

Planning season starts with getting everyone on the same page. 🍂

Before your board sets goals for the months ahead, ask yourself: is your team communicating with one clear, member-centric voice?

Halmyre's Member-Centric Writing Workshop helps associations build that foundation through practical exercises, strategic discussion, and a shared methodology for communicating with members.

You'll learn how to write with empathy, create stronger member personas, and turn your team's ideas into clear, consistent messaging. Plus, you'll finish with a customized Communications Playbook to keep everyone aligned long after the workshop ends.

Best of all, it's completely self-paced and online, so your team can collaborate on a schedule that works for everyone.

Learn more and get started today: https://hubs.ly/Q04sF8pX0

08/17/2026

We have another great read to help your association grow this week!
Week 3 Title: Why Is My Association Membership Declining? Four Barriers To Growth

4.5 minute read
⭐ 4.9/5
Genre: Growth Strategy

Synopsis:
True growth requires diagnosing the systemic issues holding your organization back. We break down the four most common barriers to growth, ranging from internal alignment friction to shifting market demands, to arm you with the diagnostic language and analytical frameworks you need to work on clear, proactive solutions.

Read it here: https://hubs.ly/Q04stY7H0

Stay caught up with your assignments; we have more coming next week! 📖

08/13/2026

Not shown: all the awesome articles, tips, and insights you’ll find in Growth Lab…

You’ll just have to sign up for those!
https://hubs.ly/Q04stVPL0

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