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Halmyre

Halmyre helps associations and other non-profits grow with Value Proposition, Pricing, and Voice of the Future Member research strategies.

10/12/2026

Happy Thanksgiving from all of us at Halmyre! 🦃🍂

We’ll be taking today off to spend time with family, enjoy the outdoors before Canadian winter hits, and eat leftovers of course. 🥧

But since today is about gratitude, we want to express how thankful we are for the associations, leaders, and partners we get to work alongside. Thank you for trusting us with your big questions, ambitious ideas, and occasionally very complicated problems.

We hope you get some time this weekend to slow down, enjoy time with loved ones, and reflect on everything you’ve built.

We’ll be back tomorrow! 🧡

10/08/2026

Oh the horror!

Flying blind into annual association planning is no better than spending a night at the Overlook Hotel.

Board and staff come in with vibes and hypotheses, but no actual market data.

BUT we know how to survive the night (A.K.A. build strategic plans that actually fit).

The answer: Test internal assumptions against non-member sentiment through external audits.

Build annual goals on real feedback, not scary assumptions. All vibes and no data makes you a dull association 👻

(Photo by Warner Bros/Hawk Films/Kobal/Shutterstock via Vanity Fair)

10/05/2026

Happy Animal Health Week! 🐾

Animal health touches so much more than the animals themselves. From veterinary care to education to advocacy, it takes a whole community to keep animals healthy and thriving.

This Animal Health Week, we’re taking a moment to recognize everyone who contributes to that work.

We’re lucky to support veterinary and animal health associations across North America, and we’re grateful to be a small part of the work they’re doing.

Here’s to the people (and animals!) at the heart of it all! 💚

10/02/2026

Join us in celebrating American Pharmacists Month! 💊

Pharmacists play an essential role in keeping communities healthy and supported, often behind the scenes and without nearly enough recognition.

We’re proud to work alongside associations across North America that advocate for, support, and strengthen the pharmacy profession.

To all the pharmacists out there: thank you for everything you do. Keep doing what you do best! ❤️

10/01/2026

One week to go! 📣

Small association or small department marketing comes with some very real constraints: small teams, limited budgets, and approximately 47 things that somehow need to get done today.

But effective marketing isn’t about having the biggest team or the biggest budget. It’s about knowing where to focus, making the most of the tools and data you already have, and getting your whole team working toward the same goal.

Join Halmyre, Intuto, and Membes for Limited Budgets, Big Impact: Tools for Small Association Marketing, a practical session designed to help small associations make their marketing more efficient, focused, and effective.

We’ll cover:
✔️ How to get more impact from your existing resources and data
✔️ Tools for building stronger member communications
✔️ Ways to create consistency across your team
✔️ Practical strategies you can put to work right away

📅 Wednesday, October 7th, 2026
🕐 3:00 PM ET
📍 Online

The webinar is one week away! Save your spot: https://hubs.ly/Q04yBsrL0

09/29/2026

Are you asking your non-members “Why not?”

Our latest research, featured by ASAE, found that associations asking non-members “Why not?” at least every 3 years were nearly twice as likely to report significant membership growth.

Your future revenue and membership growth may be sitting outside your current member bubble.

Christine Saunders explores how associations can find non-members, break out of inside-out thinking, and turn non-member research into a growth strategy in her latest article:
The 'Why Not' Factor: Unlocking Growth Through Non-Member Research

Read the full article to learn how to start asking better questions and unlock new opportunities for growth: https://hubs.ly/Q04yBhbQ0

09/24/2026

Do you feel like you’re always fighting for the last dollar in your members’ wallets?

If the answer is yes, it might be time to rethink how your association approaches pricing strategy.

This month we’re sharing a series that explores what associations should shift away from, and what to lean into instead when it comes to their Unique Value Proposition.

Read the full blog post, The Indispensable Association: Aligning Ecosystems, Premium Pricing, and Unshakeable Growth, at https://hubs.ly/Q04xpc-m0

And make sure to scroll back to read the other articles in this series!

09/21/2026

“What makes us different?”

If that question causes a 20-minute discussion around the boardroom table, your value proposition might need some attention.

Before you pile more initiatives onto this planning cycle, it’s worth making sure your team actually agrees on what your association delivers, who it’s for, and why it matters.

Halmyre’s DIY Value Proposition Workshop gives you the tools to do exactly that, including:
➡️ Interactive diagnostic scorecards to identify your “Red Zone”
➡️ A practical workbook to guide your team through the process
➡️ Real-world case studies to help put the strategy into context
➡️ A step-by-step roadmap to align board and staff around your value

It’s self-directed, practical, and designed specifically for associations that want to turn strategic ambiguity into growth-focused clarity.

Ready to put your value proposition to the test? Learn more about the DIY Value Proposition Workshop: https://hubs.ly/Q04xZJk70

09/18/2026

If your association didn’t exist tomorrow, what would happen?

Our latest research, featured by ASAE uncovered a direct link between value clarity and association resilience.

Associations with a defined Unique Value Proposition (UVP) were more likely to report:
📈 Membership growth over the last 5 years
💡 Boards willing to innovate
💰 Confidence that their pricing is aligned

And associations without a UVP weren’t able to report the same outcomes consistently.

Christine Saunders explores this connection between value propositions and long-term association resilience in her latest article for ASAE: The Growth Engine: Value Propositions and Association Resilience

Read the full ASAE article to see how your organization measures up and learn 3 critical tactics to strengthen your UVP: https://hubs.ly/Q04xRGsw0

09/16/2026

Is your association adapting to change, or just reacting to it?

If your strategy only changes when something starts squeaking loudly enough, you might have a relevance problem.

This month, we’re sharing a series that explores what associations should shift away from, and what to lean into instead.

Read post 3, Mastering Association Relevance: Managing Value Propositions in an Era of Rapid Disruption, at https://hubs.ly/Q04xpbvj0

And stay tuned for next week’s final Shift This, Do That.

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Toronto, ON
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Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

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http://halmyre.com/about

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