Mercer-MacKay Solutions Inc.

03/01/2022

We stand for peace and in solidarity with the people of Ukraine.

02/24/2022

An ISV’s marketing dream: Amplify your partnering and co-sell abilities by getting your channel advocating and advertising for you. But it can be a bit of a nightmare to make that happen. You can offer them marketing money to run campaigns, but how do you ensure those dollars are spent on materials that help your cause?

02/22/2022

Remember Field of Dreams? “If you build it, they will come.”

Don’t take that approach or your marketing attempts will be a swing and a miss instead of the homerun you’re hoping for.

Instead, get out of your cornfield and build relationships where your partners are.

Knowing what partners read, where they visit and who they follow – and then actively participating in those spaces – improves channel recruitment, communications and loyalty.

Where do you build most of your channel relationships?

02/15/2022

Win at hide and seek.

Ineffective communication is a top inhibitor to selling more in the partner channel. Nourish your channel by learning where your perfect partners look for industry information and thought leadership. Start showing up with content in those places.

Where are your ideal partners hiding?

02/10/2022

The ability to stake a claim on the mental real estate of a is your endgame – because once you’re in, it’s easier to remain there. But getting into their thoughts is a bit like breaking into Fort Knox. Here’s how to get inside:

http://ow.ly/pZue50HMHgY

Getting your ISV noticed in a saturated channel is tough. We share five ways to get attention and, therefore, more market share.

02/08/2022

Do your have commitment issues? Partner programs, loyalty programs and portals that make their relationship with you better, easier and more rewarding are a significant first step. What do you find helps build commitment?

02/04/2022

Thought leadership: It’s not bragging; it’s educating. It’s not direct brand promotion; it’s providing value to your audience.

Give it a try in the comment section by telling us …

What do you know that your partners don’t, but should? How can you help them?

02/04/2022

What makes you special?

Two important things are often left out of marketing communications:

1) How a partner can differentiate their services from their competitors by working with your ISV

2) How they will make money from partnering with you

Money talks, and in the channel it’s a loud talker – a voice that can be heard over the din of white noise.

So, what’s your company’s secret sauce?

12/21/2021

Season's Greetings and Happy Holidays from the entire Mercer-MacKay team! We look forward to manifesting growth and gains for our amazing partners in the New Year.

What are you looking forward to most this holiday break?