Laur's Media

04/10/2015

http://www.theatlantic.com/technology/archive/2015/04/be-careful-what-you-google/390207/

The search engine creates a feedback loop that influences the way people see the world, a new study finds.

04/09/2015

http://www.statista.com/statistics/273288/advertising-spending-worldwide/

This graph depicts the global advertising spending from 2011 to 2013 and a forecast until 2018. In 2011, ad expenditure worldwide amounted to 481.6 billion U.S. dollars. eMarketer expects it to grow to 667.65 billion by 2018.

04/08/2015

Is traditional advertising dead?

http://www.iab.net/research/industry_data_and_landscape/adrevenuereport

The IAB’s Internet Advertising Revenue Report, a survey conducted independently by PricewaterhouseCoopers, is released in full twice a year, to coincide with the collection of half-year and full-year data. At the end of the first and third quarters, the IAB releases via press release estimated, top-…

04/07/2015

15 Mind-Blowing Stats About Online Advertising

http://www.cmo.com/articles/2013/7/29/_15_mind_blowing_sta.html

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leadi…

04/07/2015

Online Advertising: 25 Stats and Facts that Break it all Down

http://blog.wishpond.com/post/70908774557/online-advertising-25-stats-and-facts-that-break-it

Online Advertising: 25 Stats and Facts that Break it all Down Do you advertise your business online? Or are you stuck in the dark-ages of print ads, radio spots, and this new-fangled horseless...

04/07/2015

Mad Men - Chevalier Blanc pitch

https://www.youtube.com/watch?v=zkkdmbnCGVg

Ginsberg dramatically pitches a "Hard Day's Night" concept to executives from Chevalier Blanc

04/07/2015

smoking pitch - Mad Men

https://www.youtube.com/watch?v=C5rQF7Ofc5w

04/07/2015

pitch to Jaguar fro Mad Men

https://www.youtube.com/watch?v=L16G3CzRpbQ

Don presents the pitch to Jaguar as Joan's night with Herb is shown. Herb smiles as Don unveils the tagline.

04/07/2015

https://www.youtube.com/watch?v=GwPjdVImK0g

now thats how u pitch an ad camapign

At the Roosevelt hotel, SCDP pitches a campaign for Heinz ketchup with the tagline: “Pass the Heinz.” DISCLAIMER: I _don't_ own this. I post this to youtube ...

04/07/2015

Mad Men has made the advertising industry popular thank god

04/05/2015

04/05/2015

2013 and 2014 of Advertising

Digital advertising continues to grow as marketers follow fragmenting audiences across screens. Within the digital medium, which has traditionally been dominated by direct response advertising, brand marketing growth is now outpacing direct response.