03/09/2026
We've been quietly building something we call the flywheel.
The idea is simple: instead of running ads and hoping for leads, we build free tools that genuinely help people — and let the tools do the referring.
Here's how it works:
→ A homeowner has a leaky faucet, a furnace that won't kick on, or a deck that's seen better days. They visit DoINeedAPro.info, answer a few questions, and get a straight answer — do they actually need a professional, or is this a weekend DIY job?
→ If they need a pro, they get pointed to GetAPro.org — a directory of 1,000+ Ontario tradespeople, searchable by trade and city. Plumbers, electricians, HVAC techs, roofers, landscapers, and more.
→ The pro gets a warm lead. The homeowner gets the right fit. Nobody paid for an ad.
The base listing is completely free. But for pros who want to go further, there's a path to upgrade — featured placement, a claimed profile you can edit yourself, lead notifications sent straight to your inbox, photo galleries, and more. Built for how trades actually run in 2026.
We're rolling this model out across professions — accountants, mortgage brokers, lawyers. But tradespeople were the obvious starting point.
Why trades? Because you're the backbone. Every homeowner in Ontario needs a plumber they trust, an electrician who shows up, a contractor who doesn't ghost. And most of you are getting your leads from word of mouth or paying through the nose for ads that don't convert.
There's a better way.
Your listing is already there. Claim it free. Upgrade when it makes sense.
getapro.org
doineedapro.info
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