Hinds Media Consulting

02/09/2018

Happy Friday everyone! Just wanted to invite you all to check out "My Side Hustle Story" on YouTube, shot by the amazing and talented Ashley Iris Gill. Have a great weekend and be safe!

Last year, I started a small business doing media consulting and content creation for other small businesses. Take a look at my story and journey.

02/06/2018

Last month, I started blogging again. I publish content every Tuesday, and it’s been going swimmingly. Here’s how I got back on track:
1. Write in bulk
When inspiration hits, take full advantage.
2. Write down your ideas
Whenever an idea comes to you that you think might make a good piece, write it down. Flesh it out. If it doesn’t come together, toss it!
3. Be consistent
Possibly the most important tip. Find a schedule and an audience that works for you and stick to it!

01/31/2018

January was a fantastic month! HMC acquired three new accounts, are in talks with another account, did some ghostwriting, and held a steady social media presence and activity level.

Part of running a small business is accepting that slow progress is still progress, nonetheless. And so long as things don't stop completely, acknowledging and being grateful for what is always in motion. Wishing all small business owners/side hustlers and everyone in between a happy and productive February!

01/29/2018

DETERMINE YOUR INACTIVE SUBSCRIBERS

GIVE YOUR AUDIENCE OPTIONS

CREATE MORE ENGAGING CONTENT

PUT OUT CALLS FOR MORE SUBSCRIBERS

PAY ATTENTION TO ANALYTICS

STAY CONSISTENT

CHANGE UP YOUR DESIGN

01/25/2018

Nowadays, there are tons of social media managers. It’s an easy side hustle and can pay very well. But that also means that a bunch of people who think being a social media manager is just about tweeting and posting stuff will market themselves as something they’re not. Here’s what your social media manager should be doing:
1. Coming up with a long-term strategy
2. Using a plethora of hashtags to drive traffic, business and leads to your brand
3. Offering you tips and tricks on how to maximize your reach
4. Following and networking on your behalf
5. Thinking of the overall theme of your social media presence

01/22/2018

If you have an email list, it’s imperative that your content actually gets read rather than dashed to the wayside. Follow this over-the-top email subject line formula:

Number or Trigger Word + Adjective + Keywords + Promise

For example:
5 stellar blog posts that will get high conversion rates
The Ultimate Guide to Eating Healthy that will change your life
10 quick and easy exercises to lose 10 lbs in one week
How to boost your re-pins by using these awesome Canva templates

01/22/2018

Today on the chronicles of HMC, I was just about finished a client's newsletter when my InDesign shutdown. I panicked, reopening the program with just one eye open only to discover that my work had saved! The story almost ended badly, but it sure serves as a reminder to save your work, always! Happy Monday everyone!

01/16/2018

Instagram is a lot less selfies and meals when you’re using it for business. And I guess thats my first tip.
1. Decide on whether you want a business or personal page. You should avoid mixing the two unless you’re a public figure. And a real public figure, please.
2. Don’t use too many exclamation marks. I say this all the time. It really makes you look unprofessional.
3. Check your spelling.
4. Watch your comments. If you’re always in the comments section cursing at people and getting tied up in Insta wars, people might change their mind on hiring you.

01/15/2018

If youve hit a plateau in your social media presence, welcome to the club. Maintaining social media is one thing, growing it is another.
1. Keep photos, posts and content on hand for “dry” days
2. Borrow content! If you see something you like, share it! Note: Apply proper credits where necessary.
3. Follow new accounts
4. Use social media to interact with people and businesses
5. Take good photos
6. Use effective hashtags
7. Be consistent
8. Be INTERESTING!

01/12/2018

What's your side hustle?

Six students with extra curricular hustle: Meet these students who excel at business and the arts, while also making it to class

01/12/2018

Don't underestimate the power of an elevator pitch! Think of a few sentences to has out to people when they ask you what your brand is about. Need help? Let's chat!

Do you know how to craft an effective elevator pitch? The perfect elevator pitch compels people to buy your products and services. This is a must read!

01/10/2018

Affiliate marketing is one of the easiest ways to make money of your blog. With just one post, you can earn money for years so long as you maintain that post and continue to generate traffic to it. Affiliate marketing can be applied on any platform, so you can be on WordPress, Blogger/Blogspot, Squarespace, Weebly, and more.