CO' Marketing Consultant

09/19/2026

Yesterday I ran a workshop at the Small Business Centre with Kerry Ramsay of Fresh Idea Collective for Grow to Lead Network for Women Entrepreneurs.

Thank you to everyone who came out and brought such honesty to the room. It’s always great to connect in 3D!

One thing that really resonated with the business owners in the room was how much easier it is to do the work in your business than to market it.

It’s one of the most common things I hear from small business owners.

Most of us started with a passion for what we make or do, and becoming the marketer for that business is a whole different job.

It’s a big part of why I believe in owner-led marketing: tools and training built for the person who’s already running the whole show.

Moments like this are a reminder of how valuable it is for small business owners to come together and talk honestly about the real challenges of running a business.

Thank you to Kerry and the Small Business Centre for making space for it.

09/16/2026

Well, this was a nice surprise!

I've been nominated for a 2026 Quinte Business Achievement Award. I have no idea who nominated me (I do know for sure it wasn't my mom or my sister 😂 ).

I've been to this event before, and it's one of my favourite nights.

All our Bay of Quinte local business owners and the people who support them, in one room, celebrating the hard work that goes into being a business owner and supporting our local economy and community.

Grateful to be included. 💛

09/15/2026

Canadians are actively choosing local right now. And that means real opportunity for businesses ready to meet it.

Consumer demand for Canadian-made and Canadian-owned is rising.

The businesses that capture it will be the ones whose search, story, and sales process are built to catch that demand and convert it.

I'm opening a few spots for the Canadian Demand Audit.

This is a a focused, two-session deep dive into how your business shows up right now, with a clear 90-day action plan to help you make the most of this moment.

A few spots open for September/October.

👉 Apply here
https://docs.google.com/forms/d/e/1FAIpQLSeghoJ4-Z3u9WNiCqrkRshLtasfsCOUEFt1IVM9olTtUx4_Qw/viewform?usp=header

09/14/2026

Last week I was at the Legion watching a band called The Navigators. (Legion people know how to party! 😂)

The band made a joke about having to drive the long way around Lake America to get to the gig.

The room booed.

Then they turned it into a running bit for the rest of the night, every couple songs, another Lake America joke.

Then they played a song called Canadian Pride. Not a metaphor, that’s the actual title.

And the floor filled up like someone flipped a switch.

If a joke and a song title can do that to a room full of strangers, imagine what it does for a business that actually tells people why it’s proud to be a Canadian small business.

That’s the whole second pillar of Turn the Tariff Chaos Into Buy Canadian Revenue 🇨🇦 webinar— a free 1-hour workshop, Oct 22.

Link in bio or comment ‘workshop’

09/14/2026

Join me this Friday in Belleville for a small business workshop!

🪴This Friday, Sept. 18th, come grow with us at the Sales Growth Forum for Women Entrepreneurs! Visit https://tinyurl.com/2rapfazy for all the details.

We’ll be meeting at the Small Business Centre in Belleville, with two workshop sessions to choose from:9:30 am - 11:30 am or 1 pm - 3 pm.

Space is limited so save your seat today!

Kerry Ramsay and Cheyanne O’Driscoll will be co-presenting as we explore our sales drivers and roadblocks.

You don’t want to miss this great learning and networking opportunity.

P.S. Thanks for helping us spread the word!

09/14/2026

Darlings, cancel your plans…. we’re having a Ladies Night Out 💋

Slip into your brightest caftan, pile on those beads, and strut into Downtown Trenton like the queen you are. There’ll be shopping, fabulous finds, and plenty of laughs along the way!

Consider this your official invitation. The fun is just getting started, and I’ll be spilling all the delicious details very soon 🍸

09/12/2026

One of my clients, Tina Logassi,  owner of Tina logassi just ran her very first marketing campaign.

She’s spent a couple of years building her owner-led marketing system with me and this summer we moved into sales campaigns.

She creates beautiful handmade keepsakes and decor, but her revenue is capped by her time. 

She’s had a goal to increase the passive sales from her digital patterns for a while. During our campaign building course, she decided to create a campaign that would help her do exactly that. 

📈 The results, comparing the same month from 2025:
✔️ Revenue grew from $680 to $2,411 — a 254% increase
✔️ Units sold jumped from 9 to 107

In her words: “I’d spent $200 on package inserts. $2,400 later, in one month, I was blown away.”

This is what owner-led marketing looks. Real marketing skills, applied by the a Canadian independent business owner who is also juggling everything it takes to run the business. 

No agency, no ad spend. Just training and tools that support a Canadian independent business owner in reaching her goals.

09/10/2026

Ready to stop guessing at sales and start building a system for it? 🎯

Join the Grow to Lead Network for an in-person Sales Growth Forum for Women Entrepreneurs — one focused morning or afternoon to map your sales journey, find where leads are slipping through the cracks, and walk away with ONE clear priority for the next 30 days.

📍 Small Business Centre, Belleville
📅 Friday, September 18
🕐 Pick your session: 9:30–11:30am or 1–3pm
🎟️ $31.59 — tickets are going fast!

Led by Grow to Lead Community Leader Kerry Ramsay and Program Lead Cheyanne O'Driscoll, you'll leave with practical tools to understand your sales drivers, tighten your follow-up, and turn more of the right people into customers.

Open to any woman entrepreneur in the Kingston–Quinte region — you don't need to be a Grow to Lead member to join. Light refreshments included.

Space is limited — grab your spot before it's gone. Link is in my bio!

09/10/2026

Women reinvest up to 90% of their income back into their families and communities. Last night I got to watch that in action.

I attended 100+ Women Who Care Quinte with my mom, the owner of Larocque Boutique . I also got to connect with Dr. Kylie Bragdon in person, who was there for the first time as well.

Here’s how it works: a group of women each donate $100. We hear from local nonprofits about the work they do and the difference the donation could make. We vote. One organization gets the collective donation. It happens four times a year.

We heard an update from St. Leonard’s Youth Reach, last meeting’s winner. They go into schools in the Bay of Quinte teaching consent using the acronym FRIES: Freely given, Reversible, Informed, Enthusiastic, Specific. The donation let them create a tangible reminder kids can keep after each session.

Tonight’s chosen organization was St. John’s Therapy Dogs. My own kids have had them visit their school during exam weeks. Getting to give back to an organization that’s given to my kids directly was really special.

That’s the point of this group. $100 each. Pooled together. One local organization gets more resources to work with. And a room full of women gets to pour back into our community.

You don’t have to be a member to attend. If you’re a woman in the Bay of Quinte, I’d love to see you come out to the next meeting December 9th, 2026.

09/09/2026

I started my morning with a hot family breakfast. Then forced 90s karaoke to Peaches by The Presidents of the United States of America.

Then, since the kids had time before school, an accidental whiteboard collab. My girls turned my peach into a jack-o’-lantern. Then a full Halloween scene.

Then the debate: do spider legs come out of the abdomen, or the other end? My two bug-obsessed kids knew right away. My oldest didn’t. They made sure to point that out. Several times.

Then someone asked if bats have necks. Nobody knew. We googled it together.

None of this was on my calendar. None of it needed to be.

I don’t start work until 9am. That’s a decision I get to make. I own my business.

This is what independent business ownership actually gives you. It’s not something a paycheque measures.

For most of us, it’s not just about profit. It’s agency over our schedules. It’s building a schedule around your life, instead of building your life around a schedule.

For me, that means room in the morning. Room for a hot breakfast instead of a rushed one. Room for bad 90s singalongs. Room for a fifteen-minute detour into insect anatomy before anyone walks out the door.

That’s the part nobody puts in the pitch deck. Not the projected profit. The ordinary Wednesday morning where nobody’s rushing, because we got to decide what our day looks like.

For so many of us, that’s the whole point.