PPC Jumpstart

08/31/2026

We're looking for 1 Senior PPC Manager right away to help with additional accounts.

https://docs.google.com/forms/d/1N4F3lcXW2wAF6Bo9GPgnz5gxhbKTq4K4MTgrTT8FAz0/edit

Ideal profile:

• Filipino PPC Masters Graduate.
• At least 2 years of working experience in the agency.
• Willing to start with 1-2 accounts as a test and expand from there..

We’re building a small, high-performance Amazon PPC team focused on structure, profitability, and long-term growth - not bulk ex*****on. This is not a junior role. We’re looking for a strategic operator who thinks in TACoS, incrementality, and margin -- not just ACoS. You’ll manage a limited n...

08/11/2026

Publicado: 18:17:01. About us:We're a boutique Amazon advertising agency managing PPC for established brands ($1M–$15M…Ve este y otros empleos similares en LinkedIn.

08/11/2026

🚨 PPC Jumpstart is Hiring!

AMAZON BRAND MANAGER/ PPC Strategist in Mexico

Publicado: 18:17:01. About us:We're a boutique Amazon advertising agency managing PPC for established brands ($1M–$15M…Ve este y otros empleos similares en LinkedIn.

07/20/2026

06/25/2026

I killed a campaign last year. ACoS was 78%. Felt obvious.

30 days later, organic sales on that ASIN dropped 41%.

I made this mistake for years before I built a system to stop it.

Here is what I missed. ACoS only measures direct ad sales. It ignores the organic rank that paid clicks were defending. When I paused that "ugly" campaign, I stopped feeding the keyword Amazon's algorithm needed to keep me on page 1.

The campaign was not unprofitable. It was a rank-defense campaign judged by the wrong metric.

So I built a role-based judgment system. Every campaign gets one job before I look at its ACoS:

Rank campaigns push new keywords up.
Defense campaigns hold position on terms I already own.
Profit campaigns are the only ones I judge by ACoS alone.

Each role has its own ceiling. Each role has its own kill rule. I walk through the audit in the carousel.

If you have ever paused a "bad" campaign and watched your organic crash a month later, you already know this pain. The fix is not better bidding. The fix is sorting campaigns by job before you touch a single one.

Save the carousel.

P.S. The campaigns most sellers cut first are usually the ones doing the most invisible work.

06/24/2026

Bid with math. Not emotion.

Your bids are priced on a conversion rate from 90 days ago.

I audited 47 accounts last quarter. Pattern I found: every one had bids set off a CVR that had drifted 8 to 22 percent since the last bid touch. Why it matters: when CVR drops 10 percent, your max CPC is now 10 percent too high on every keyword. What to do: run the drift check before you touch a single bid.

Here is the drift detection roadmap I run:

1. Setup (anchor the baseline)
- Pull 90-day CVR per ad group -> lock it as your baseline
- Record max CPC formula inputs -> margin, AOV, target ACoS

2. Audit (catch the drift)
- Compare last 14-day CVR to 90-day baseline
- Flag any ad group with 8 percent+ delta

3. Optimize (reset the math)
- Recalculate max CPC from current CVR
- Push new bids only on flagged ad groups

4. Scale (keep it clean)
- Weekly drift tracker on hero keywords
- Monthly full account recalibration

Stale CVR is the profit leak nobody audits.

Follow Vadim Soin

06/23/2026

93 Amazon PPC Growth Levers!

Comment "PPC" and I'll personally send you the 4K version.

Inside you'll find 93 Amazon PPC growth levers across:

↳ Targeting Psychology
↳ Bidding Psychology
↳ Placement Psychology
↳ Ranking Psychology
↳ Campaign Structure Psychology
↳ Profitability Psychology
↳ Defensive PPC Psychology
↳ Scaling Psychology
↳ Optimization Psychology

Some of these levers can improve performance immediately.

Others become important once you're pushing for category dominance and organic rank growth.
Either way, every serious Amazon seller should know they exist.

Comment "PPC" and I'll send you the 4K version.

06/22/2026

Most Amazon brands waste 40-60% of their PPC budget.

Not because the operator is lazy. Because they never learned the catalog before they touched the bids.

I audit accounts every week. The pattern is the same.

The person running the ads does not know which ASIN has a 12% margin and which has a 38% margin. They do not know which product is in launch mode and which is in defend-rank mode. They apply one campaign structure to a $12 consumable and a $150 premium item.

That is not strategy. That is catalog blindness.

And it shows up in the reports too. Operators hand over dashboards that hide the truth. Blended ACoS on the cover slide. Per-ASIN profit nowhere. The junior account manager doing the actual work has never spoken to the brand owner.

So I built a screening tool.

7 questions you ask before you sign. Each one has a green-flag answer and a red-flag answer. If they fail 3 of them, walk away.

See the carousel for the full list.

Use this before your next discovery call. It takes 15 minutes and it saves you a year of rebuilding what someone else broke.

Save this for your next operator interview.

P.S. The worst answers I hear come from the most polished sales calls. Polish is not competence. Catalog knowledge is.

06/19/2026

Most sellers think they have a stockout problem. They have a bidding protocol problem.

When a SKU drops under 30 days of stock, full-rate bids do not just waste budget. They speed up the stockout. They burn cash pushing sales you cannot ship. Then the organic rank collapses anyway.

The myth: pause campaigns when you go out of stock.
The reality: adjust bids the day inventory crosses 60 days on hand.

I have watched brands spend $800 to $2,000 in the last week of stock chasing sales that should have been throttled. The fix takes 10 minutes. Three tiers tied to days on hand. No software required.

Hero SKUs need this most. One stockout on a top product costs more than a month of ACoS savings.

Check your inventory days against your bid strategy this week. The visual breaks it down.