Arvind T - Creator Brand Strategist

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🚀 I Guide Creators Into Brands…Naturally
🎬 Founder I Am The Walrus Media
🎖 Former $100M Brand Mngr
🇨🇦 Adventure Pilot ✈️
⇉ More: www.iamthewalrus.co/creator-brand-partnerships

YT C&T report 2023 is out! Ask any under 25 about their idol, and I bet you'll hear names you only see on YouTube. So, w...
07/26/2023

YT C&T report 2023 is out!

Ask any under 25 about their idol, and I bet you'll hear names you only see on YouTube. So, when YT drops their 2023 Culture & Trends report, you know things are about to get interesting!

A bunch of creators and one heck of a survey later, here's what you need to know from the report:

Half of Gen Z (47% to be precise) spent the last 12 months consuming fan-made content about artists, celebs, and trending topics.
A whopping 82% of folks aged 18-44 have put up videos on platforms like Insta, TikTok, YT, and Snapchat in the past year.
Audience Participation, Baby!
We're talking anime, hiking, gaming, fashion, drawing - you name it, and there's a community remixing and adding personal flair to it. This results in tons of micro-communities just waiting for you to dive in, engage, and maybe even learn a thing or two!

The New "Water Cooler" Is Online
According to the report, "54% of people would rather watch creators breaking down a big event like the Oscars or the Grammys than the event itself." Brands, take note: the after-show could be your golden ticket.

For a masterclass on this, check out how Carl, the CEO of Nothing, launched their Nothing Phone #2 on a rollercoaster for a fun twist: https://lnkd.in/gxmtHkdM. Talk about making waves!

There's No "One-Size-Fits-All" for Content
The report reveals that "87% of people watched at least 4 different YouTube content formats in the past 12 months." So, instead of chasing the latest format, mix it up - let people choose when and where they want to consume content.

Clipping is Trending
In 2023 alone, “14M+ videos were created each month using the YouTube clipping feature.” A stellar example of this in action? Burger King's catchy “Whopper Whopper” song video. It got 10 million views, and the clipped videos? Over 100 million.

What's the Takeaway?
So much gold in this report, it's unreal. But if I had to boil it down, it'd be this: "Monoculture has fragmented… but that’s a good thing.”

There's a wealth of online micro-niches that are more alive than ever. The tools we have now let us express our multi-faceted selves better than ever before.

Learning from Daniel Priestley today: The 5 universal traits of people with mega successful personal brands…I love #3: ...
07/13/2023

Learning from Daniel Priestley today:
The 5 universal traits of people with mega successful personal brands…

I love #3: position products around you akin to the Eiffel Tower to Paris. Eiffel tower makes no money relative to the businesses and attractions around Paris and the tower. But it’s the major reason why people flock to Paris 🇫🇷

07/11/2023

"If you don't know who your customer is, you won't know where to find them."–Ben Burns, Blind Brand Strategist

The role of a brand strategist is not to inspire Creatives but to ‘point imagination and resources at tasks that matter’...
07/10/2023

The role of a brand strategist is not to inspire Creatives but to ‘point imagination and resources at tasks that matter’ THIS!

Taking a break from work. That’s it 😊saturday in the park for VSO live!There’s nothing better than friends, unless it’s ...
07/09/2023

Taking a break from work. That’s it 😊

saturday in the park for VSO live!
There’s nothing better than friends, unless it’s friends who bring chocolate and live music and puppies 🥳🎷

Jurassic park gave me goose bumps.

Was so nice running into a lotta peeps that COVID pushed away.

Hey, guess what? It's a neck-and-neck race on Threads! and are both crushing it with a massive 3.6M followers each. ...
07/08/2023

Hey, guess what? It's a neck-and-neck race on Threads! and are both crushing it with a massive 3.6M followers each. isn't too far behind though, clocking in at 3.2M.

And y’know what's wild? MrBeast promised to give a Tesla to one lucky follower. No wonder his followers skyrocketed so fast. Who wouldn't want a free Tesla, right? It just shows you how throwing in a fun twist can really ramp things up in the world of personal branding!

🌸 + Personal Branding = Empowered Visual ArtistsAre you feeling lost in the maze of personal branding?All great design...
07/08/2023

🌸 + Personal Branding = Empowered Visual Artists

Are you feeling lost in the maze of personal branding?

All great designers know a personal brand is NOT just a name/logo.

But what is it?

It's this crazy cocktail of what you love, what you're good at, what the world needs, and, wait for it... what people will actually pay you for.

Finding the intersection of all these is where your Ikigai lies!

3 tips inspired by Ikigai to nurture your brand:

1. Passion & Proficiency: nurture your craft first! As artists, we always have this gap between what our mind's eye sees and what our hands can create. This is normal! But keep leveling up by learning and practicing. Read new books, experiment, play. Play is my favourite 😄

2. Market Needs: What does the world want from you? What's gonna make them stop scrolling, and say, "I need that on my wall/phone/body right now"? Pro tip: look up books around your design services on Amazon, and mine the comments, thank me later!

3. Profitable Potential: How to make your art pay for your fancy design gear? It's about finding that sweet spot where people start throwing money at you for your creative genius. This is a process, but here're the 5 questions I ask to get started:

i) What niche wanting my services has real pain/frustration?

ii) Is this group growing? (e.g. choose motion graphics over print brochure design)

iii) does this group have money to spend or will they penny-pinch?

iv) can I reach them easily?

v) do I have a genuine connection to this niche?

*5 is the most important. Without it you will burn out in time.

Remember, your Ikigai is unique to you–just like your personal brand. Don't copy anyone else. Nurture your own. It's in that beautiful overlapping space that you feel like you're truly ALIVE. I definitely do 😊

Follow for more creator branding tips.

Ever noticed how a well-focused photo captures more eyeballs?Same goes for your brand!Hone your theme, watch your follow...
07/07/2023

Ever noticed how a well-focused photo captures more eyeballs?

Same goes for your brand!

Hone your theme, watch your followers stream! 😊

Even the fiercest beasts need their naps 😁
06/26/2023

Even the fiercest beasts need their naps 😁

🔥 Igniting your creativity is easy, but communicating its value can be tough. Let's draw parallels to the business world...
06/22/2023

🔥 Igniting your creativity is easy, but communicating its value can be tough.

Let's draw parallels to the business world 🌍.

Think of your "Artistic Vision" as your "Brand Strategy".
It’s the blueprint, the big picture 🖼️ that guides your every stroke. It tells your story, shares your passion, and leaves a mark in the viewer's mind.

Your "Style Signature" is your "Brand Identity".
It's that unique flair 🌟, the colors, textures, and forms that make your work unmistakably YOU. Your style signature is your visual voice, and it's what sets your work apart in a sea of sameness.

But remember, I always like to say

"The point of good writing is for the reader to understand. The point of good persuasion (or in our case, branding) is for the viewer to feel understood." 🙌

So, let your work not just be seen, but also felt. Connect. Resonate. Make your viewer feel understood. Because that's the point of good branding, and in essence, the point of great art. 🎯🎨🚀

This is my girlfriend Meagan holding our first homegrown snap pea pod of the year! 🥰 🌱 Picked this morning.I couldn't re...
06/22/2023

This is my girlfriend Meagan holding our first homegrown snap pea pod of the year! 🥰 🌱 Picked this morning.

I couldn't resist the chance to create a quick visual 🤓. Yep she cracks up that I always talk about personal branding using a pea pod - so when I saw this outside today, match made in heaven :D

Cultivating a strong personal brand is vital for every emerging visual arts creator:

👉🏽 I think of it like a pea pod;

🌱 Each pea represents an essential component -

your 1️⃣ 'Aesthetic Identity' 🎨,
your 2️⃣ 'Outreach and Engagement' efforts 🗣️, and
your 3️⃣ 'Authenticity and Consistency' 🙏

Together, these elements make up your unique Creator brand.

How are you nurturing your 'peas'?

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Vancouver, BC

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