Curve Communications

10/10/2025

I’m looking forward to this next week.
Small business lead generation has changed so much in the last two years.
If you are a member of HAVAN, I hope to see you there. If not, happy to provide one-to-one consultations.
George.

Struggling to keep a steady flow of quality leads? You’re not alone. In today’s competitive market, small and mid-sized builders need smart strategies to stand out and convert homeowners into clients.

Join George Affleck, Founder of Curve Communications, for HAVAN’s upcoming webinar: Lead-Generation Strategies for Builders and Construction Service Providers. George will share real case studies, proven tactics, and the latest AI tools you can start using right away to build predictable pipelines of business.

📅 October 17, 2025
⏰ 12:00 PM – 1:00 PM
📍Online Webinar

🔗 Register here: https://ow.ly/6cYz50X0AkL

12/10/2024

Thank you so much to awesome Curve client for this amazing gift box packed full of goodies that we received today!
We love you Sanjay, Bruce and Jenny! 🩵

We're glad we took a photo when it arrived, because it doesn't look like this now!

PS. if your building or strata needs to be made EV ready with charging systems and units, then Electric Asset are THE GUYS TO GET IT DONE 🌿

09/12/2024

I’ve owned this marketing agency for a long time.

My clients pay me to get them results.

But it’s a partnership. I love sharing wins.

The tools may change. But the marketing process stays pretty much the same.

Here’s what you need to do to succeed.

Copy and paste these simple questions and write (yes, write or type the answers down; no cheating : )

1. What are you providing or selling, and who is your perfect customer? (Hint: it’s not everyone.). And how will what you do change their lives in a positive way?This is your brand and your unique selling proposition.

2. What proof do you have that it will change their lives or solve their problem? (Don’t worry about the size of the change.). But something needs to happen for your customer or why bother?

3. What are your customers saying about what you’ve created for them? If you are a start-up, you will need to do market research, which means giving away what you have to get proof and testimonials.

4. Where does your perfect customer live? This is so we can figure out how to reach them. So where is their home? Work? What media do they consume? Etc)

5. How much can you spend on marketing? (More than zero is best.) 7–10% of your operating budget is the norm.

6. What does success look like? How many new customers? More products sold? Engagement. This is called a KPI (key performance indicator). I also like to refer to it as the return on marketing investment, or you can even look at the return on ad spend.

7. What can we offer to get the ball rolling? Free trials, products, or services? Discounts?

8. Are you ready to grow? Can you deliver on what you promise?

9. How are you tracking success? Scale what’s working. Turn off what’s not working. Share the wins.

Tell your story. Build your brand.

10. Want to run it past me? Book a call with me here: https://bit.ly/3JKOSRL

07/12/2024

Just the boss emceeing Dinner on the Dock Sewell's Marina to benefit Royal Canadian Marine Search & Rescue • Station 1 - West Vancouver last night. 🛥⚓️

Amazing event, even better cause 🥰

Lots of money raised, and a great time had by all!

05/27/2024

This weekend, the team at Curve Communications launched another great real estate project in the Fraser Valley.
This is our fourth launch in the valley this year.
Gordon Square is located in the heart of Willoughby in Langley.
These 32 elegant townhomes and duplexes come with top of the range appliances and beautiful finishings.
Check it out at GordonSquare.ca

04/01/2024

If you own a small business, missed-call text-back is a must. Ask me about it!

11/04/2023

Honoured to have been invited to the graduation ceremony of 270 students of our client Drake Medox College! Fly high class of 2023!

10/20/2023

Lead generation.

We all know it's crucial, but man, can it be elusive.

I've been in the trenches with clients and even for myself, and I know and have seen the struggles.

But here's the thing: with the right tweaks, it's not just doable; it's scalable.

I posted some thoughts on my agency blog and focused on these areas:

🌟 Social Media Mastery: Harnessing platforms like Facebook and LinkedIn to attract quality leads.

🌟 Content Marketing Power: Building authority by sharing genuine expertise.

🌟 Email Marketing Magic: Crafting emails that not only captivate but also convert.

🌟 Website Optimization: Prioritizing user experience for optimal lead generation.

Here's a link

https://curvecommunications.com/2023/10/how-to-do-lead-generation/

What's your best lead gen tactic?

Boost your sales with our guide on how to do lead generation. Uncover strategies for businesses of all sizes to attract quality leads.

10/12/2023

Had a great day yesterday at the Xero Roadshow select event, talking about marketing your bookkeeping or accounting company with Tara Berze. 🥳🙌🏻

Awesome conversation and it was so good to connect with so many people looking to expand their accounting business. 🗣️ 👂

We can help! If it’s more customers or more staff you need, reach out to us today for our free ebook, and let’s start a conversation. 📈

10/11/2023

At the Xero Roadshow Select event where George Affleck is about to talk “marketing your accounting or bookkeeping company” - we’ve got a track record of great results, whether you want new clients or more staff to do the work! Contact us to find out more, and to get access to our free industry-specific e-book.

10/11/2023

I’ll be presenting at the Xero Xero Training and Tips event in Vancouver today. Marketing for bookkeeping and accounting companies. If you are attending, I’ll see you there. If you’d like a free copy of my guide to recruiting great staff through paid ads, say “yes” in the comments.

09/26/2023

🤝 Exploring the Power of Collaboration with Curve Communications Founder, George Affleck! 🚀✨

George Affleck, founder of Curve Communications, shares valuable insights on the benefits of collaboration for small businesses. 📈

Small business owners, this one's for you! Collaboration can double your exposure and boost the local economy. 💼

🎥 Watch the video now and join the conversation in the comments below. Share your collaboration stories and let's inspire each other to grow, thrive, and support local businesses together! 💪🌟

Let us know in the comments how collaboration has helped your business succeed.