06/04/2026
Building Stronger Retail Partnerships Through Design 🌿
or Ecotrend, I designed and produced a premium 18–24 page quarterly newsletter that goes far beyond a simple product catalogue.
The challenge was to create a publication that gives each vendor meaningful visibility, highlights seasonal promotions, and tells authentic sustainability stories — while maintaining a polished, cohesive brand experience that reflects Ecotrend’s leadership in natural health products.
I developed a flexible layout system with strong visual hierarchy, elegant typography, generous whitespace, and strategic use of imagery. The result is a professional, tactile newsletter that retailers actually look forward to receiving — one that serves as both an educational resource and a powerful sales tool.
This quarterly publication has become a key relationship-building piece, driving wholesale interest and reinforcing Ecotrend’s reputation as a trusted, forward-thinking distributor across Canada.