Sageus Collective

04/14/2023

Is AI changing how marketers reach and engage with customers? 📲

As artificial intelligence evolves, businesses across multiple industries continue to embrace the benefits of technology. The marketing industry is, without a doubt, one of them — with AI actively improving the automation of repetitive tasks, data analysis, and targeted advertising.

While this has led to concerns about privacy and job security, AI tools should be viewed as supplementary — to help marketers work more efficiently.

Read more below:

Artificial intelligence (AI) technology is changing how marketers reach and engage customers. From programmatic advertising to data analysis, AI can help marketers do a better job, but this rapidly evolving field also raises concerns and uncertainties.

04/13/2023

The B2B cross-border e-commerce export market is predicted to reach $2.02 trillion in 2025 🌎💻

Last month, the Yuguo Global Cross-Border E-Commerce Selection Exhibition (CCBEC) in Shenzhen gathered more than 1,600 exhibitors — as more Chinese enterprises turn to cross-border e-commerce platforms to sell their products.

Alongside China’s increasing efforts to foster cross-border e-commerce — we look forward to unveiling more exciting opportunities ahead.

Read more here: https://www.globaltimes.cn/page/202303/1287282.shtml

04/06/2023

How can we better understand cross-cultural differences? 🌎

The Chinese community makes up a significant part of Canada’s diverse population, as one of the largest ethnic groups in the country. Despite their contribution to help shape Canadian society — many stereotypes and misconceptions about Chinese Canadians still exist.

In our latest Sageus Voices post, we break down common Chinese Canadian stereotypes and how they affect those in the community.

Canada is known for its multicultural society and the Chinese Canadian community makes up a significant part of the population.

04/05/2023

Vancouver made it to TIME’s World’s Greatest Places of 2023!

From the diverse cuisine to outdoor gems — there’s no shortage of attractions and places to visit in the city. The TIME article highlights Michelin-star restaurants Published on Main, and Burdock & Co Restaurant — as well as the Talaysay Tours in Stanley Park, the Chinese Canadian Museum, and Vancouver Mural Festival.

We look forward to exploring all that Vancouver has to offer! Stay tuned as shares more news and insights.

Find out why Vancouver is one of the World’s Greatest Places of 2023

04/04/2023

This Easter, brands are taking it up a notch and adding a touch of luxury to their chocolate products. From decorated Easter eggs to champagne chocolate truffles — brands such as Fortnum & Mason, Hotel Chocolat, and Venchi 1878 are celebrating the upcoming occasion in style!

#

Drool over 2023's chicest Easter eggs.

03/31/2023

An irresistible performance of Pretty Woman: The Musical ✨

The had a wonderful evening supporting the opening night of Broadway Across Canada's Pretty Woman in Vancouver, along with several Little Red Book Chinese influencers in attendance! Looking forward to experiencing more top-class musicals at Vancouver Civic Theatres!

03/28/2023

Spring has sprung 🌸 With springtime here, cherry blossoms are starting to bloom! As they slowly make an appearance around — explore some of our favourite spots below to see the beautiful blooms:

📍 Burrard Station
📍 Granville Island
📍 Nelson St
📍 VanDusen Botanical Garden
📍 Garry Point Park, Richmond

📸 Shutterstock, VanDusen Botanical Garden, Vancouver Cherry Blossom Festival

03/24/2023

Be the spark that ignites change ⚡️

Employ to Empower recently announced a special fundraising collaboration with local futuristic artist and creator Nyukyung.

The “Coat the World” campaign aims to raise $5,000 to support 150 low income entrepreneurs by providing them with shelf space at The Nooks. As a thank you for your support, donors will receive Nyukyung’s new unreleased single "Coat," two remixes, and the artwork.

It's all about the ripple effect - when we help one person, they can go on to help others and create a positive impact that spreads far beyond just one individual.” — Nyukyung

👇🏻 Join this movement and help ‘coat’ the world with kindness today

"

Be the spark that ignites change, 'Coat' the world with kindness.

03/23/2023

As we continue to reflect during , we'd like to shine more light on our own female team members — while celebrating the strength and fearlessness that are constantly inspiring us ⚡

Passionate about cross-cultural communication and storytelling as a kid, Ophelia brings to the team her insights into cross-border brand strategy, and diverse experiences of crafting brand voices in a multicultural background.

With a BA in Simon Fraser University, MA from University of Westminster , and 8+ years of experience from both Canadian and Chinese agencies as well as media outlets — she keeps finding herself excited about connecting communities, and sharing impactful stories.

👉🏼 We asked what her favourite thing is about working at — check out her answers below to know more about her!

💡 Can you tell us a bit more about your role at Sageus Collective?
I work with our in-house creative team to help our diverse roster of clients find their own brand voice, and build their impact — through establishing fundamental brand strategy, digital marketing efforts, or managing influencer and community relationships.

💡 What's your favourite thing about working at Sageus Collective?
Ever since I was a little kid, I've always been intrigued by storytelling — and especially in multicultural contexts. Having started as an international student in Vancouver, I love that I get to dedicate both professional and personal experiences towards building a bigger impact at Sageus Collective.

💡 What's a social impact that matters to you personally?
Female empowerment. I come from a family of so many strong female figures that to me, there is no question in the importance of empowering more women to make a difference.

💡 Can you tell us a fun fact about yourself?
Food and horror movies are my therapy dupe! Currently I'm binge-watching The Last of Us — and I would always love to connect with a fellow foodie.

Stay tuned for more highlights of our team!

03/21/2023

Breaking down marketing vs sales 📉

Marketing and sales are two very important components within a brand. However, it serves distinct roles and have different objectives — attracting and converting customers. In our latest Sageus Voices post, we explore the 5 key differences, and how marketing and sales work together to help achieve a company’s goals.



👇🏻 Visit our blog to read more

It's important to understand the differences between marketing and sales, and how it works together to grow your brand.

03/14/2023

When Sageus Collective Founder and CEO Yajing (ChiChi) Wang became a social entrepreneur, she had one goal in mind — to make a difference in the lives of others. This work continues, as she drives Sageus Collective’s growth as a cross-cultural leader in building digital platforms for creativity and connection while instilling values such as sustainability, philanthropy, and social impact.

Backed with more than 15 years of experience in corporate marketing, thought leadership, investor relations and philanthropy — she was recently honoured as a recipient of Business in Vancouver's Forty Under 40 award. As an established global citizen, she hopes to enhance social connectedness by encouraging community members to engage in both random and targeted acts of kindness through the Pay It Forward initiative.

Sageus Collective Founder and CEO Yajing (ChiChi) Wang was recently honoured as a recipient of Business in Vancouver's Forty Under 40 award

03/13/2023

A night of tremendous inspiration 📽️🏆 As we reflect on the historic evening in Hollywood that saw "Everything Everywhere All At Once" claim 7 Oscars at the , we are beaming with pride, hope, and passion.

Making history as the first Asian woman to win the Oscar for Best Actress, Michelle Yeoh's speech will remain an inspiration to the Asian creative community: "For all the little boys and girls who look like me watching tonight, this is a beacon of hope and possibilities. This is proof that dreams dream big, and dreams do come true.” We're also ecstatic for Ke Huy Quan, who became the most awarded actor this season, capping it off with the Oscar for Best Actor.

Not only was the evening a significant moment for Asian representation and excellence in film, it was a reminder that it takes a community, a team, a collective. As Jamie Lee Curtis said: "I know it looks like I'm standing up here by myself but I am not, I am hundreds of people."

📸: Getty Images