05/31/2026
If you've ever said:
"People reach out, but don't book."
"Consultations don't convert."
"We should be busier than we are."
Take a close look at what happens between choosing a therapist and booking an appointment.
Many clinics assume they have a visibility problem.
Often, they have a conversion problem.
A prospective client has already decided they need help.
They've already chosen your clinic.
Then they're asked to submit a form, wait for a response, schedule a consultation, and then book.
Every additional step creates another opportunity to bounce off your website.
In the Vancouver therapy clinics I reviewed, 40% introduced additional steps between therapist selection and appointment booking.
The issue wasn't reputation, clinical quality or their website.
They just weren't making it ridiculous easy for a motivated person to become a patient.
Honestly, the easiest clinic to book is often the clinic that gets booked.
