Caley Dimmock

Caley Dimmock Digital Ads Consultant & Educator | Business Coach/Mentor | Experienced Speaker

07/28/2026

Have I used AI to help me write emails to my email list? Absolutely.

Do I still also write emails completely without it? Absolutely.

I’m not saying to never use AI if it’s not something you’re against.

I’m saying not to get so caught up in all the “time optimization” messaging out there that AI promises.

This whole message about optimizing every moment is a product of capitalism.

The system we all live in.

But just because we live in something doesn’t mean it has to be that way.

Don’t let AI trick you into thinking you need to optimize every moment of your life.

To optimize every message you send.

Every thought.

Or that every process should be faster and easier.

Or that there’s no value in doing things slower, without it.

Yes I use AI tools here and there.

I also do a heck of a lot without it.

The key is to be discerning enough to not fall for every smooth emotionally resonant hook you see that makes you feel like you’re doing it all wrong. 🫶🏼

07/09/2026

Comment “gateway” if you’re ready for a way to grow your reach, visibility, and audience on auto-pilot and I’ll send you the link to Gateway to Ads.

Because if you’ve ever felt like your entire business depends on how much energy you have that day, this is the relief you’ve been seeking.

There is a very specific kind of burnout that happens when your visibility relies on you being “on” all the time.

When you know your content is good, but the algorithm decides whether anyone sees it.

Or when you’re pouring effort into posts that disappear in twenty four hours.

When your entire audience growth feels like a guessing game you never quite win.

And the worst part is… you start to believe it’s your fault.

That you’re not posting enough or you’re not compelling enough, or you’re not consistent enough.

Been there.

But the truth is simpler.

You have a distribution problem.

Your content isn’t bad. It’s just not being seen by enough of the right people because Instagram halts its reach before it’s even been given a chance.

And that is exactly what this blueprint fixes.

Gateway to Ads is available now for $147 CAD / $127 USD until July 15 only. Then it goes back up to $327 CAD / $247 USD.

If you want the link, comment “gateway” and I’ll send it to you. 🫶🏼

*6-Hour Stat Source: VerticalResponse Survey

06/26/2026

Not only is it going to defeat the entire purpose of the UGC style ad, but you’re also risking fines of thousands, rather than just paying a real creator for a video.

Overall I’m really glad to see this rolling out because disclosure is so dang important. 👏

What are your thoughts?

04/10/2026

So grateful to have spoken at yesterday. Thank you to the organizers for having me, and a major shoutout to the incredible marketers and business owners who filled the room. 🙏🏼

I talked about what’s actually working in Meta ads right now, and one of the biggest shifts most people are still sleeping on: your ad creative is now a huge part of your targeting.

Meta’s AI scans every element of your ad (image, video, text, engagement) and when paired with other signals like pixel data and audience engagement, uses it to find the right buyer or lead.

That means the more specific your creative is about who it’s for, the better Meta can do its job.

A few things I covered:

- Broad targeting now outperforms detailed targeting and lookalikes in most cases. Lookalike audiences are nearly pointless because Meta’s already finding those people anyway based on the signals it has about the people who engage with your business.

- If you’re running tons of ad sets with different targeting combinations, you’re actually making it harder for the algorithm, not easier. Not to mention, you’re over spending too.

- The move is to consolidate into one broad ad set (exclude warm folks if you prefer), let Advantage+ do the heavy lifting, and put all your energy into creative that speaks directly to a specific person.

- I also touched briefly on Manus AI, and how it’s the best platform you could be using to help analyze your ad accounts and Instagram account too.

If you want the full value packed 1-page cheat sheet with the key takeaways from my talk, just comment SOCIALNEXT and I’ll get it over to you 👇🏼

04/02/2026

*Disclaimer: What I talk about in this video is only my own personal experience. It also only represents a very small portion of how autism affects me and my life. I also acknowledge the immense privilege I hold in this community. I am high-masking and have relatively low support needs (not to be mistaken for none), and the voices of those who are lower-masking, have higher support needs, or are BIPOC are too often dismissed.*

Today is Autism Acceptance Day.

And whether or not you believe I’m autistic will probably depend on your current level of knowledge of what autism actually is and how it can present.

Which, for most people, is quite limited.

This may lead some of you who know about my math wizard brain to think “yeah, that adds up” but only due to a stereotype (one that can be harmful to the autism community), and others may think “there’s no way,” because of everything I’ve been able to achieve through many years of over-functioning. Or even because of how I look (spoiler alert: autism doesn’t have a “look”).��It’s also important to understand that what most of you have seen of me and my life, is only what I’ve chosen to share here over the years.

Deciding to finally undergo an assessment, and finding out after multiple multi-hour sessions that I was indeed autistic, meant that I was finally able to put down the massive cognitive and emotional load of spending every single day wondering what was wrong with me.

Because there was nothing wrong.

My brain and nervous system just work in a different way. And they work in a way that our current systems are often in direct opposition to.��And because of this, I stopped feeling like an alien for the first time in my life.��I’m finally sharing this with you now because I had to work through a lot of grief, shame, and internalized ableism first.

And while I know I don’t owe this information about myself to anyone, and many high masking autistic people do choose to stay private (again, a privilege), I’ve made this decision because it’s what feels most aligned for me, personally.

Plus, I’ve got someone very close to me who needs to see me living without shame in this. 🫶🏼

03/26/2026

As consultants, strategists, service providers, or educators, it can be easy to assume that people “should” know certain things, like…

They “should” not expect free advice in the DMs.

They “should” not expect access to you inside an offering where no access is included.

They “should” not expect strategy when you weren’t hired for strategy.

But expecting people to be aware of boundaries or guidelines that were never communicated will always leave you exhausted in the end.

So if you know that having some guardrails in place would help you…

YOU’VE got to set the tone.

Because if you show people that you’re always available for free consulting in the DMs (AKA FREE WORK), people are going to assume it’s okay to do so.

If you show clients they can reach you at any time, by any method, and expect to reach you, they are going to assume it’s okay to do so.

If you show people they can ask you for services that weren’t included in the scope of your agreement, they’ll assume it’s okay to do so.

Yes, setting boundaries can feel scary. Or maybe even like it’s just asking for “too much”.

But that’s the whole point - because in order to serve your actual clients, to the best of your ability, you have to define what you are and aren’t available for, whether in your DMs to followers, or folks who are already paying you for your services and offers.

And if you’ve already trained your audience and clients this way, please don’t beat yourself up. Many of us were raised to not speak up. And that’s not your fault.

But how you set guidelines in your business, is your responsibility.

🫶🏼

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