Caley Dimmock, Vancouver, BC (2026)

04/10/2026

So grateful to have spoken at yesterday. Thank you to the organizers for having me, and a major shoutout to the incredible marketers and business owners who filled the room. 🙏🏼

I talked about what’s actually working in Meta ads right now, and one of the biggest shifts most people are still sleeping on: your ad creative is now a huge part of your targeting.

Meta’s AI scans every element of your ad (image, video, text, engagement) and when paired with other signals like pixel data and audience engagement, uses it to find the right buyer or lead.

That means the more specific your creative is about who it’s for, the better Meta can do its job.

A few things I covered:

- Broad targeting now outperforms detailed targeting and lookalikes in most cases. Lookalike audiences are nearly pointless because Meta’s already finding those people anyway based on the signals it has about the people who engage with your business.

- If you’re running tons of ad sets with different targeting combinations, you’re actually making it harder for the algorithm, not easier. Not to mention, you’re over spending too.

- The move is to consolidate into one broad ad set (exclude warm folks if you prefer), let Advantage+ do the heavy lifting, and put all your energy into creative that speaks directly to a specific person.

- I also touched briefly on Manus AI, and how it’s the best platform you could be using to help analyze your ad accounts and Instagram account too.

If you want the full value packed 1-page cheat sheet with the key takeaways from my talk, just comment SOCIALNEXT and I’ll get it over to you 👇🏼

04/02/2026

*Disclaimer: What I talk about in this video is only my own personal experience. It also only represents a very small portion of how autism affects me and my life. I also acknowledge the immense privilege I hold in this community. I am high-masking and have relatively low support needs (not to be mistaken for none), and the voices of those who are lower-masking, have higher support needs, or are BIPOC are too often dismissed.*

Today is Autism Acceptance Day.

And whether or not you believe I’m autistic will probably depend on your current level of knowledge of what autism actually is and how it can present.

Which, for most people, is quite limited.

This may lead some of you who know about my math wizard brain to think “yeah, that adds up” but only due to a stereotype (one that can be harmful to the autism community), and others may think “there’s no way,” because of everything I’ve been able to achieve through many years of over-functioning. Or even because of how I look (spoiler alert: autism doesn’t have a “look”).��It’s also important to understand that what most of you have seen of me and my life, is only what I’ve chosen to share here over the years.

Deciding to finally undergo an assessment, and finding out after multiple multi-hour sessions that I was indeed autistic, meant that I was finally able to put down the massive cognitive and emotional load of spending every single day wondering what was wrong with me.

Because there was nothing wrong.

My brain and nervous system just work in a different way. And they work in a way that our current systems are often in direct opposition to.��And because of this, I stopped feeling like an alien for the first time in my life.��I’m finally sharing this with you now because I had to work through a lot of grief, shame, and internalized ableism first.

And while I know I don’t owe this information about myself to anyone, and many high masking autistic people do choose to stay private (again, a privilege), I’ve made this decision because it’s what feels most aligned for me, personally.

Plus, I’ve got someone very close to me who needs to see me living without shame in this. 🫶🏼

03/26/2026

As consultants, strategists, service providers, or educators, it can be easy to assume that people “should” know certain things, like…

They “should” not expect free advice in the DMs.

They “should” not expect access to you inside an offering where no access is included.

They “should” not expect strategy when you weren’t hired for strategy.

But expecting people to be aware of boundaries or guidelines that were never communicated will always leave you exhausted in the end.

So if you know that having some guardrails in place would help you…

YOU’VE got to set the tone.

Because if you show people that you’re always available for free consulting in the DMs (AKA FREE WORK), people are going to assume it’s okay to do so.

If you show clients they can reach you at any time, by any method, and expect to reach you, they are going to assume it’s okay to do so.

If you show people they can ask you for services that weren’t included in the scope of your agreement, they’ll assume it’s okay to do so.

Yes, setting boundaries can feel scary. Or maybe even like it’s just asking for “too much”.

But that’s the whole point - because in order to serve your actual clients, to the best of your ability, you have to define what you are and aren’t available for, whether in your DMs to followers, or folks who are already paying you for your services and offers.

And if you’ve already trained your audience and clients this way, please don’t beat yourself up. Many of us were raised to not speak up. And that’s not your fault.

But how you set guidelines in your business, is your responsibility.

🫶🏼

03/25/2026

If your booking rate is 100%, you’re probably leaving money on the table. 💸

Because if 100% of your inquiries say yes to you, your pricing is probably too low.

And that also means that if you have goals to work with fewer, higher paying clients, you could probably already be doing so, if you’re willing to reevaluate your pricing.

Pricing isn’t always about what feels comfortable.

It’s about anchoring your rates to the market range and the perceived value of your offer.

The only exception I generally advise to this is when you’re brand new to offering specific service or whatever you’re launching is new. In those scenarios it can work out to underprice for the sake of social proof and case studies… but only as long as you’re prepared to raise the rate immediately after you’ve got them in hand.

And if current clients are feeling guilty paying you, that’s yet another red flag that it’s time for an immediate price increase.

Save this for the next time you need a pep talk to charge what the value of your work is actually worth 🫶🏼

03/18/2026

If you’ve always been the “capable one”…

The one who figures it out, holds it all, and feels like you should be able to handle more (or handle what you've got, better)...

There’s something you need to see.

Because competence and capacity are not the same thing… and confusing them might be what’s burning you out.

👇 Read it now

https://caleydimmock.substack.com/p/how-being-gifted-trained-you-to-override

03/15/2026

If you’ve noticed I’ve been showing up here a bit less lately, this is mostly why.

And I know I can’t be the only one.

That said, I’m still here a lot in the grand scheme of things.

And most people are.

Whether we’re deleting social media off our phones every weekend or not.

If you’ve been feeling the same, I will share that the “following” tab on my home feed menu has been a saving grace.

If you didn’t know about this, you can still scroll your feed and it be only those you follow, and their posts are in chronological order. 👀

How are you feeling about all of this? Is dead internet theory becoming reality?

02/13/2026

Here’s to never growing up, only growing weirder and finding people to do it all alongside you. 😅

01/05/2026

When boredom shows up in one area of life, make sure it’s showing up where intended before acting, otherwise you may be let it become the bus driver to false destiny.

Hope this gives you something to think about as we enter the new year 🫶🏼

For a deeper dive into this and how to tell the difference, you can check it out on my Substack (caleydimmock.substack.com)

12/23/2025

Another trip around the sun and grateful for every moment, every hug, every laugh, and every new grey hair.

Aging is a damn privilege.

Especially for someone who never thought they’d see 30, let alone 36.

Glad to be here. To get to experience this. And to get to know all of you.

Can’t wait to see what the next year brings. 🥹

Love you all so much.

12/16/2025

We can’t have the same operational expectations of small 1-2 person businesses as we do with big box stores and mega online marketplaces.

And most of the time, you won’t even know there are only 1-2 people behind these businesses. Their brand may look bigger. They may have a large audience. But oftentimes the behind the scenes of it is a lot, and it falls only on a few.

Product based businesses often have small margins because of cost of goods. So it takes a bit longer to be able to scale to build out a bigger team.

So just a little reminder to continue to shop and support your local and small businesses where you can, and to do so with kindness and empathy.

🫶🏼

12/15/2025

listened to me when mainstream medical wouldn’t.

Over the past 6 months she’s helped me validate what I’ve known deep down for years.

And she’s helped me get back on track when my health felt like it was going off the rails again.

Which is why I’m absolutely stoked to announce that I was recently lucky enough to have her and her brilliance on the podcast.

From supplements to cold plunges to cortisol and more…

If you’re a high performer (or aspiring one), you need to tune into this ASAP.

🎧 Link in bio.

Caley Dimmock

04/10/2026

04/02/2026

03/26/2026

03/25/2026

03/18/2026

03/15/2026

02/13/2026

01/05/2026

12/23/2025

12/16/2025

12/15/2025

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