Forge and Spark Media

Forge and Spark Media Forge & Spark Media is a content marketing agency that provides the quality content that purpose-dri

A Vancouver-based content consultancy, Forge & Spark Media crafts smart, persona-driven content that gets results. We work both with businesses to engage customers, and with organizations to boost employee engagement and retention. Our approach is to produce high-quality, authentic content that tells a powerful story about what you do and believe in, and to deliver it on strategically selected online channels to connect you with the audience you care most about.

"We don't need strategy. We just need someone to execute."Sigh. It's one of the most common things we hear via our onlin...
10/01/2026

"We don't need strategy. We just need someone to execute."

Sigh. It's one of the most common things we hear via our online forms, and we do get it. You need good content out there, fast.

But "run our social media" and "grow our business with content" are very different requests, even when they sound the same.

In our new blog post, Shannon shares what she learned the hard way early on, how a social media agency and a content marketing agency differ, and a one-sentence test to help you figure out which one you most need.

Read it here: https://forgeandspark.com/social-media-agency-vs-content-marketing-agency-how-to-tell-which-one-you-most-need/

Image description: A team of women talks around a wooden table with laptops. Overlaid text reads: "We don't need strategy. We just need someone to execute." Below: "A founder said this to us on a call this week…"

October 1, 10 AM PT.Say Something That Matters is where you'll draft a core brand message, real brand beliefs, and a voi...
09/28/2026

October 1, 10 AM PT.

Say Something That Matters is where you'll draft a core brand message, real brand beliefs, and a voice-and-tone starter, all live with Shannon Emmerson in 50 minutes.

If your messaging still sounds like it could belong to anyone, this is your chance to fix that.

$47. Save your spot: https://bit.ly/cwp-messaging

Good messaging isn't about sounding clever. It's about resonance: that moment someone reads your words and thinks, this ...
09/24/2026

Good messaging isn't about sounding clever. It's about resonance: that moment someone reads your words and thinks, this is for me.

One week from today, Shannon Emmerson is teaching exactly how to find that moment: a core brand message, real brand beliefs, and a voice and tone starter your whole team (and your AI, too) can put into practice.

October 1, 10 AM PT. $47. Register here: https://bit.ly/cwp-messaging

09/16/2026

Messaging guidelines help you and your team make decisions about what to say and how to show up in your content and communications. Essentially, they tell everyone on your team (and AI, too) what to say and, just as important, what your brand would never say.

That’s what Shannon Emmerson will show you how to create in our upcoming workshop, Say Something That Matters, October 1.

Register here: https://bit.ly/cwp-messaging

09/15/2026

Sound on 🔊

A useful persona isn't a profile. It's a strategic tool.

A profile tells you someone drives a Rivian and loves Patagonia. A strategic tool tells you what they're navigating, what builds or blocks their trust, and what they need from your content to take the next step.

That shift is what makes messaging click.

Now tell us, where's your persona stuck: profile or strategic tool? 👇

09/10/2026

Honestly? We occasionally zone out during the occasional webinar, too: another tab open, half-listening as we do real work, waiting for an interesting nugget or two.

That's exactly why we run our own workshops differently, and actually do real work. You roll up your sleeves and work on your own messaging and marketing, live, as our founder and CEO, Shannon Emmerson, guides you through it.

Our next workshop is all about brand messaging: core statements, point-of-view statements, an offer message, and voice and tone rules that matter more than ever, for your team and for AI.

It's all rooted in doing this work for hundreds of purpose-led brands, businesses, and leaders.

Might better messaging help your brand to stand out and grow? Learn now: join us October 1 for Say Something That Matters: Craft the Messaging Only You Can Own. 10 to 11 AM PT. $47.

Sign up 👉 https://bit.ly/cwp-messaging.

We published three of our own brand beliefs recently, which felt only fair given we're asking you to write yours in our ...
09/09/2026

We published three of our own brand beliefs recently, which felt only fair given we're asking you to write yours in our upcoming workshop.

Here's the one that costs us something ⬇️

✨ Strategic thinking gets priced and named on the invoice, not tucked into a content package as a free bonus. ✨

Plenty of people in our industry would say we've got that backwards. Which is how we know it's a real belief.

Learn about the difference between values and beliefs, and why they're important in our latest blog: https://forgeandspark.com/the-messaging-asset-most-purpose-driven-companies-skip/

Image description: Dark blue graphic with yellow and white flower icons reading "The point of a clear brand belief is to be understood and remembered"

Ever notice how two companies doing very different work can end up sounding almost exactly the same in their marketing?I...
09/02/2026

Ever notice how two companies doing very different work can end up sounding almost exactly the same in their marketing?

It’s because we tend to default to what ‘sounds good’ in writing, rather than digging a little deeper to convey our very specific points of view and values.

Our next workshop sets out to fix that — live, October 1. Join us and leave with your own mini messaging and brand voice guide: an invaluable resource for you, your teams, and AI, too. https://bit.ly/cwp-messaging

"We provide strategic content solutions for mission-driven brands."vs."When your content feels inconsistent, rushed, or ...
09/01/2026

"We provide strategic content solutions for mission-driven brands."

vs.

"When your content feels inconsistent, rushed, or off-brand, we help you build a message and a strategy you can trust, and put to work today."

Which one lands for you? 🤝

The first is what Claude wrote when we asked it to explain our agency. The second is ours, written to resonate with the client we most want to reach.

The real difference isn't the wording. It's what happens before the wording: knowing your audience well enough to meet them where they are.

That's the whole point of a roadmap like the one pictured here. We map it out before we write a single word of copy.

Does your own content feel "off," or off-brand? Messaging is where the work starts, friends.

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Image description:

Image 1: A printed document on a table titled "Content Marketing Roadmap: Audit + Messaging + Content Plan Sprints."

Image 2: A wooden table with an open rose-gold laptop, a phone, glasses, and papers, with another laptop showing a chart in the background.

Image 3: An open laptop displaying a "Forge + Spark" slide with an octopus logo and the text "trusted content, meaningful growth."

Address

290-1275 Venables Street
Vancouver, BC
V6A2E4

Opening Hours

Monday 9:30am - 5pm
Tuesday 9:30am - 5pm
Wednesday 9:30am - 5pm
Thursday 9:30am - 5pm
Friday 9:30am - 5pm

Telephone

+17786044644

Website

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