Forge and Spark Media

Forge and Spark Media Forge & Spark Media is a content marketing agency that provides the quality content that purpose-dri

A Vancouver-based content consultancy, Forge & Spark Media crafts smart, persona-driven content that gets results. We work both with businesses to engage customers, and with organizations to boost employee engagement and retention. Our approach is to produce high-quality, authentic content that tells a powerful story about what you do and believe in, and to deliver it on strategically selected online channels to connect you with the audience you care most about.

Fifty minutes. One live session. Together we’ll create a real mini-messaging and brand voice guide for your business – o...
08/19/2026

Fifty minutes. One live session. Together we’ll create a real mini-messaging and brand voice guide for your business – one that you create, based on your unique business and point of view.

Here's what you'll walk away with from Say Something That Matters (live Oct 1): ✨ Your brand story + core message ✨ 3 brand beliefs, in your own words ✨ A voice starter your whole team can use

$47, live, worksheet + replay included. Register here: https://bit.ly/cwp-messaging

08/18/2026

Your audience is already telling you exactly what to say. Most brands just aren't listening. ❌

“Message mining,” as our CEO Shannon Emmerson explained in a recent Forge & Spark workshop, means going back through discovery calls, testimonials, DMs, and reviews - not to analyze, but to collect.

What you’ll likely find? The exact words your people use to describe their problem, their hesitation, their hope.

That language? That's your copy 👏

Most messaging problems come down to clarity: knowing what you actually believe, then finding the words for it.That's wh...
08/14/2026

Most messaging problems come down to clarity: knowing what you actually believe, then finding the words for it.

That's what our next workshop, Say Something That Matters, is designed to deliver. Live on October 1, we'll draft a core brand message, three brand beliefs, voice and tone starter language, and messaging for one of your offers, live in fifty minutes, then look at how AI can turn it into a guide your whole team can use.

$47. 50 minutes. Register here: https://bit.ly/cwp-messaging

Most people start their social content strategy at the wrong layer. They jump straight to "what should we post?" without...
08/13/2026

Most people start their social content strategy at the wrong layer. They jump straight to "what should we post?" without a clear foundation, without audience clarity, without a message that actually differentiates them. Then wonder why it's not working.

Content With Purpose is our six-layer framework for building content strategy that actually holds up. It builds from the bottom up.

Each layer depends on the one below it. Skip one, and everything built on top gets shaky.

The Content With Purpose Growth Workshop Series, led by Shannon Emmerson, is built around this framework. One layer per workshop, with real work done in the room. We've covered Layers 1–3.

Catch the replay to see how it works in practice, then save your spot for Workshop 3 on October 1. We'll take you into Layers 4 and 5: the messaging and content flow that make everything click.

Secure your spot: https://bit.ly/cwp-messaging

Weekly check-ins. That's the small change Erin Murtagh, Advocacy and Communications Manager at the BC College of Family ...
08/12/2026

Weekly check-ins. That's the small change Erin Murtagh, Advocacy and Communications Manager at the BC College of Family Physicians, pointed to when she told us what made the biggest difference on this project.

It's a good reminder that the results matter, but so does how connected and supported a client feels while you're getting there — especially when they’re juggling in‑person advocacy and member work. Sometimes it's the smallest habits that build the most trust and give teams the confidence to let us deliver the campaign so they can carry the relationships.

Read the full case study on our site: https://forgeandspark.com/portfolio/bccfpcasestudy/

Image description: Testimonial card with photo of Erin Murtagh (BCCFP) and a quote about trusting the process with Forge and Spark and results speaking for themselves.

08/07/2026

You don't need to sign up for "everything, forever" to start working with us. 👋

Strategic sprints solve one gap. A content strategy builds the full picture. A roadmap turns it into something your team can run. Marketing support carries it forward.

Let's elevate your marketing together. ⬇️ forgeandspark.com



Image description:
"Forge & Spark short social video reading 'Services we offer for growing brands,' with logo and yellow floral illustrations on a cream background and team photos."

BC College of Family Physicians needed more than a strategy. They needed a content team that could execute it expertly, ...
08/05/2026

BC College of Family Physicians needed more than a strategy. They needed a content team that could execute it expertly, freeing their own team to focus on advocacy and member support.

Family Doctor Month is one of our proudest campaigns this year, a multi-channel approach built on real audience understanding and disciplined content across every platform — with 10 out of 11 campaign targets met or exceeded.

For us, the win was twofold: strong results, and the small but mighty BCCFP communications team having the space to show up fully in the in‑person work only they could do.

Full case study at the link: https://forgeandspark.com/portfolio/bccfpcasestudy/

Image description: Four-slide carousel about BCCFP's Family Doctor Month campaign: intro slide on needing a strategy and team, a photo of two people with a stethoscope highlighting the multi-channel approach, a results slide with key stats (70,600+ reached, 163% LinkedIn impressions increase, 63,352 Instagram views, 10/11 targets met), and a closing slide on strategy plus ex*****on without overhead.

What we heard after Know Your People, our last workshop in the Content With Purpose Growth Series.One of our favorite pi...
08/05/2026

What we heard after Know Your People, our last workshop in the Content With Purpose Growth Series.

One of our favorite pieces of feedback came from an attendee who said this was the kind of workshop where you pick up your pencil and actually do the work, not half-listen while multitasking.

In a short window, she got real clarity on her audience: the practical stuff they need, and the deeper feelings and beliefs driving their decisions. She was about to launch a new product, so she went straight home and rewrote her website and social copy with that insight. She's used that copy ever since, and the offer sold out.

That's exactly what Shannon designed this workshop series to do: make sure your time with us turns into something you can use right away, not just a page of notes.

Ever left a workshop and put what you learned to work the same week? We'd love to hear about it.

You don't need a huge team to make people feel the impact of your work. Sometimes you need a partner who can hold the ca...
07/30/2026

You don't need a huge team to make people feel the impact of your work. Sometimes you need a partner who can hold the campaign so you can hold the relationships.

When the BC College of Family Physicians came to us for a Family Doctor Month campaign this spring, the brief was tight: one month, several content streams, and stories that illuminated the organization’s care for its members. We set clear goals going in, and the campaign met them, and then some — specifically so that the small and mighty BCCFP team could focus on doing the in‑person advocacy and support that only they could offer.

And none of it came from a bigger team or a bigger spend. It came from knowing what to say, saying it well, and trusting the process (and each other).

We’re grateful to the whole BCCFP team for that trust.

https://forgeandspark.com/portfolio/bccfpcasestudy/

Image description: Cream coloured background with text overlaid: “Your content can make a big impact – even with a small team and budget.”

"Just use AI for it" is not a strategy. 🤖We use AI often for repurposing long content, for first-draft structure, for re...
07/27/2026

"Just use AI for it" is not a strategy. 🤖

We use AI often for repurposing long content, for first-draft structure, for research legwork. What we don't hand over: brand voice, anything that has to actually sound like you.

AI can outline a belief you’ve expressed clearly with your own rationale. It can't – or, rather, shouldn’t – create yours.

Swipe to see exactly where we draw that line, then book a discovery call if you want a framework built for your team, not just a policy for your prompts.
💌 [email protected]

Image description: 6-slide carousel: 'We use AI. Here's where we don't.' Shows AI used for repurposing content and first-draft research, while humans handle brand voice and final drafts. Ends with: 'Strategy first. AI is a tool, not the strategy.'"

Address

290-1275 Venables Street
Vancouver, BC
V6A2E4

Opening Hours

Monday 9:30am - 5pm
Tuesday 9:30am - 5pm
Wednesday 9:30am - 5pm
Thursday 9:30am - 5pm
Friday 9:30am - 5pm

Telephone

+17786044644

Website

Alerts

Be the first to know and let us send you an email when Forge and Spark Media posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Forge and Spark Media:

Shortcuts

Share

Category