Forge and Spark Media

Forge and Spark Media Forge & Spark Media is a content marketing agency that provides the quality content that purpose-dri

A Vancouver-based content consultancy, Forge & Spark Media crafts smart, persona-driven content that gets results. We work both with businesses to engage customers, and with organizations to boost employee engagement and retention. Our approach is to produce high-quality, authentic content that tells a powerful story about what you do and believe in, and to deliver it on strategically selected online channels to connect you with the audience you care most about.

06/12/2026

This is why your content might be missing the people you most want to reach. 👆

Join Shannon Emmerson in the Know Your People workshop on June 18. 50 minutes. Audience persona, messaging map, customer journey framework — all ready to use that same afternoon.

📅 June 18 | 10AM PT

💰 $47 — live session + worksheet + replay

→ Register: bit.ly/know-your-people

Our founder Shannon Emmerson was honoured to be invited to speak at the Greater Purpose Conference West this year ✨Along...
06/12/2026

Our founder Shannon Emmerson was honoured to be invited to speak at the Greater Purpose Conference West this year ✨

Alongside filmmaker Inder Nirwan of Kahani Pictures, she shared a session on emotional storytelling and content strategy for organizations with something real to say.

Together, they explored how purpose-driven organizations can close the gap between the work they’re doing and the way they communicate it through storytelling that feels clear, human, and grounded in trust.

A heartfelt thank you to the Greater Purpose Conference team for bringing together such thoughtful people and conversations. We were inspired by the care, honesty, and purpose shared throughout the event 💜

Most people won't find this list scary. To the average marketer, these are just... Tuesday.But when your whole practice ...
06/09/2026

Most people won't find this list scary. To the average marketer, these are just... Tuesday.

But when your whole practice is built around earning genuine audience trust, through strategy, craft, and content that actually means something… this stuff turns our hair white. 👻

And you know what, the horror isn't in the practices. It's how quietly they erode the thing that's hardest to build (and rebuild): trust.

What terrifies you as a marketer or leader? Drop it below!

Spicy take: most audience personas are kind of useless.Soulful Sarah, 33, yoga teacher, Gambier Island. Drives a 2004 Ho...
06/08/2026

Spicy take: most audience personas are kind of useless.

Soulful Sarah, 33, yoga teacher, Gambier Island. Drives a 2004 Honda. Makes her own granola.

Cool. But what does that actually tell you about what to write?

Content lands when it's built around real motivation: what your audience or buyer is actually thinking, worrying about, and Googling at 11 pm on a Thursday.

That's the difference between content that gets a polite scroll-past and content that makes someone think, "Yeah, you know what, I think this is for me."

That's what our upcoming workshop is all about.

In 50 focused minutes on June 18, we'll build an audience persona that actually helps your marketing, a messaging map in your buyer's own words, and stage-based frameworks you can use the same day.

$47. Practical. But sorry: no granola served.

📅 June 18 | 10AM PT | Live online

Register here: https://bit.ly/know-your-people

What a smooth brand merger looks like on social 📈When we learned last year that our client, Calibre Mining, would be mer...
05/27/2026

What a smooth brand merger looks like on social 📈

When we learned last year that our client, Calibre Mining, would be merging with another major Canadian company, Equinox Gold, we had to pivot and update our strategy, fast.

Expediting a discovery process to get up to speed on the new brand, we guided a full channel migration, rolling out a unified visual identity. All while keeping content rolling out smoothly!

The results speak for themselves, and they're still compounding. The brand's total following actually crossed 200,000 this February. 🎉

Whether you’re navigating a merger, a rebrand, or just trying to bring multiple teams’ content into alignment, this is the kind of strategic, end‑to‑end support we provide for clients.

Read our case study to learn more: https://forgeandspark.com/portfolio/equinoxgoldcasestudy/

True! It’s not every day a client calls with news of an upcoming merger. But when that call comes, there's no better fee...
05/20/2026

True! It’s not every day a client calls with news of an upcoming merger. But when that call comes, there's no better feeling than knowing you've earned enough trust to guide them through protecting and strengthening their brand across social media and digital channels.

When Equinox Gold merged with a company we'd spent two years working alongside, they could have brought in a fresh agency to start over.

Instead, they leaned on us, and together we built something better than either brand had before.

That's the kind of relationship we value.

Read our latest client case study for more: https://forgeandspark.com/portfolio/equinoxgoldcasestudy

Mergers are always exciting. And if we're honest, a bit harrowing, too!Behind the scenes, someone has to figure out what...
05/12/2026

Mergers are always exciting. And if we're honest, a bit harrowing, too!

Behind the scenes, someone has to figure out what happens to the Instagram account. And the LinkedIn followers. And the brand voice that took years to build. Not to mention the audiences on both sides who are watching closely, wondering what all this means for them.

That's a lot of balls in the air – and all of them have to land right. We helped our client Equinox Gold navigate the process of content marketing during a merger last year.

And our partnership came out even stronger on the other side. 🙏

Read to learn how we did it: https://forgeandspark.com/portfolio/equinoxgoldcasestudy

Today, we’re celebrating the care, strength, wisdom, and all-around beauty of motherly figures in every form they take. ...
05/10/2026

Today, we’re celebrating the care, strength, wisdom, and all-around beauty of motherly figures in every form they take. 💐

Swipe through for some special memories from the Forge & Spark team. 💜

Say hello to Emily Le, a Graphic Designer, here at Forge & Spark ✨Emily brings a thoughtful, story-led approach to every...
05/06/2026

Say hello to Emily Le, a Graphic Designer, here at Forge & Spark ✨

Emily brings a thoughtful, story-led approach to everything she creates, building cohesive brand identities and crafting visuals that feel as good as they look. 👀

From paid and organic social to short-form video, she knows how to turn ideas into content that’s clear, engaging, and aligned.

She’s also super creative, detail-oriented, and quietly brilliant 👏

We’re SO grateful she’s on our team 💛

[Image Description:
Image 1:
Portrait of Emily Le smiling, with her name and title “Graphic Designer” displayed in a clean, modern layout.
Image 2:
Profile card with a short bio describing Emily as a graphic designer, illustrator, and content creator, alongside a note about her interests outside of work]

There's a moment we see often in this kind of work. Everyone's leaning in. Looking at the same thing… but seeing it slig...
05/01/2026

There's a moment we see often in this kind of work. Everyone's leaning in. Looking at the same thing… but seeing it slightly differently.

With conversation comes an understanding of each other's perspectives, and then—something clicks. The big picture is clearer. So is the intention. And the audience. The values feel real. And the goals. And then the words come.

Clarity isn't always a big reveal. It's a shared understanding.

And once you have it, everything becomes easier to communicate.

This is the work we do in our Brand Messaging Sprints—helping teams get clear and aligned about who they are, and what they most need to say.

🔗 Learn more here: https://forgeandspark.com/product/brand-messaging-sprint

[Image Description: Three women in a bright office lean over a table reviewing printed materials together, pointing and discussing ideas, with a laptop and greenery in the background]

Address

290-1275 Venables Street
Vancouver, BC
V6A2E4

Opening Hours

Monday 9:30am - 5pm
Tuesday 9:30am - 5pm
Wednesday 9:30am - 5pm
Thursday 9:30am - 5pm
Friday 9:30am - 5pm

Telephone

+17786044644

Website

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