05/28/2026
X (Twitter) added new posting limits for unverified accounts, and while most of us probably won’t hit those limits, the update says a lot about where the platform is heading. This latest change definitely leans further into pay-to-play territory.
We’ve been seeing more people question whether the time and energy they put into X still matches the return they’re getting from it.
For businesses using X for customer support, live event coverage, or other forms of community engagement, how much do you think this change would affect you? Would you shift your focus to other platforms because of this?
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