Guerrilla Social Media Marketing Official Page

12/11/2025

AI Keynote for MSPs: If you’re not using AI internally, you shouldn’t be selling it.

MSPs and AI consultants are pitching CoPilot, CRM automations, and smart GTM systems every day.

But here’s the hard truth: most haven’t rolled those tools out for their own teams.

In this AI keynote clip, Shane Gibson calls it out clearly. Before you talk to clients about AI-powered sales or automation, ask yourself:

Have you trained your sales and service teams on the tools you sell?

Are they using AI daily for outreach, follow-up, forecasting, or onboarding?

Is any of it connected to a documented sales playbook and SOPs?

If the answer is “we’re working on it,” your clients will feel that.

Before you pitch AI, prove it.
Start with your own team. Build the system. Train them. Watch what works.
Then you can confidently say: this isn’t just what we sell — it’s what we use.

That’s how you lead with credibility. That’s how you earn trust.
And in today’s market, that’s how you win.

12/05/2025

From ICP Fit to Tailored Proposal in Minutes | Keynote AI Sales Speaker Shane Gibson

Grade the fit against your ICP. Generate discovery questions that lead somewhere useful. Capture drivers during the call and write the proposal while the context is fresh. The process saves time and produces documents that serve the buyer’s priorities.

Shane Gibson | Keynote AI Sales Speaker Shane Gibson

12/04/2025

Keep Human Voices in the AI Loop | Keynote AI Sales Speaker Shane Gibson

Hire for empathy and curiosity. Invite perspectives from humanities and design. Protect real conversation. Emotional intelligence keeps your models sharp and your decisions grounded in how customers think.

Shane Gibson | Keynote AI Sales Speaker Shane Gibson

11/18/2025

Constant and incremental improvement!

11/17/2025

Guerrilla marketing in the age of AI?

Fifteen years ago I had the opportunity to write Guerrilla Social Media Marketing with Jay Conrad Levinson. Jay taught me something that has shaped every chapter of my career.

Guerrillas do not win because they have more resources. They win because they use the resources they already have with more creativity, more intent, and more humanity.

Lately I have been thinking about what that mindset means now that AI is reshaping how we sell, market, and communicate.

Guerrilla AI is not about collecting tools. It is about multiplying your impact.

Big companies are pouring money into massive platforms. Meanwhile, AI is quietly automating a huge percentage of the left brain work that used to eat up our days. Research. Drafting. Admin tasks. First-pass analysis.

That means the real battlefield is shifting to the right brain, where creativity, empathy, and conversational intelligence live. This is where the guerrilla thrives.

A modern guerrilla leans on four habits:

1) Stay grounded and avoid the hype.

Most people chase every new tool. Guerrillas choose a few AI helpers that let them think clearer, respond faster, and create with purpose.

2) Experiment quickly and build for the long haul.

Short sprints for learning. Long marathons for mastery. Try something. Improve it. Try again. This iterative process creates momentum and unique to you processes that aren’t in off the shelf solutions.

3) Use AI to listen better, not shout louder.
AI can surface patterns in conversations, questions, and customer behaviour. Guerrillas use those insights to build trust through context, not noise.

4) Let AI scale the work while you scale the humanity.

AI drafts. You add the story. AI organizes. You add the emotional intelligence. This balance is where connection happens.

Guerrilla AI is about resourceful selling and meaningful marketing. You do not need a massive war chest. You need clarity, curiosity, and the courage to engage your community every day.

Think like a guerrilla. Move with purpose. Let AI amplify what only humans can do.

10/30/2025

10/30/2025

Close the Feedback Loop on Discovery with AI | Keynote AI Sales Speaker Shane Gibson

Record the call, score the transcript against your framework using a custom AI Assistant, and email a short report with strengths, missed opportunities, and next steps. Over sixty days this approach moved performance from about seven to eight and a half out of ten. Consistent feedback produces consistent gains.

Shane Gibson | Keynote AI Sales Speaker Shane Gibson

07/17/2024

Denis Cauvier is about to drop his latest book "Freedom - 21 Hacks for Wealth and Success" I just preordered my copy + value-adds on Indiegogo.

I know Denis personally and I can vouch for the fact that he knows how to generate wealth, walks his talk and has the receipts and lifestyle to prove it.

He has also personally mentored me in my keynote speaking career and made a huge difference to my life path!

Here's the book:

Book Launch of FREEDOM - 21 Hacks for Wealth and Success. | Check out 'FREEDOM 21 HACKS FOR WEALTH AND SUCCESS' on Indiegogo.

04/22/2023

Another twist on the importance of “POSITIONING” in your Marketing Campaign! LOL!