Xera One Technologies Inc.

Xera One Technologies Inc. Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Xera One Technologies Inc., Advertising/Marketing, Vancouver, BC.

Xera One is a pioneer of integrated advertising and marketing technology that unifies the brand message delivered in physical retail stores, during eCommerce purchases, and during the research phase of pre-purchase.

Answering the question “What lies ahead?” seems far more attainable than ever before.
02/13/2019

Answering the question “What lies ahead?” seems far more attainable than ever before.

If one takes the time to imagine connecting discrete data elements and begins creatively combining them in unique ways, amazing predictions can be formed.

Today's buyers are driven by more than price—they're looking for brands that align with their own values and needs.
02/12/2019

Today's buyers are driven by more than price—they're looking for brands that align with their own values and needs.

Consumers, especially younger ones, are thinking harder about issues like ecological impact and labor practices when making purchases.

Over 60% of internet users think more brands should take a stand on important social values. This sentiment is even more...
02/07/2019

Over 60% of internet users think more brands should take a stand on important social values. This sentiment is even more true for millennials at 74% 🤝

A brand’s ethics and social responsibility can influence purchasing decisions and loyalty for many millennials—a generation transitioning into their prime spending years.

Here are a few strategies that make retailers “smart”
02/04/2019

Here are a few strategies that make retailers “smart”

Although online shopping may be convenient at times, it often falls short in creating a superior retail experience. “Smart” retailers operate and thrive in both the physical and online worlds, using demanding customers to drive innovation and sales.

"In today's uncompromising retail world, the need for transparency and openness should always override the corporate bot...
01/29/2019

"In today's uncompromising retail world, the need for transparency and openness should always override the corporate bottom line."

Corporate honesty, or a lack of it, is under scrutiny with the revelation that the eradication of palm oil in Iceland's own label products might not quite be what it appears. At the heart of the issue is something which takes years to build and moments to destroy: trust.

Technology is key 🗝
01/21/2019

Technology is key 🗝

Retail is undergoing a technological transformation that is driving retailers to automate redundant tasks and revamp their mobile strategies.

Here are 10 key points of view on what the retail industry should expect in 2019.
01/18/2019

Here are 10 key points of view on what the retail industry should expect in 2019.

As we head into 2019, we’re facing a pretty uncertain time. While 2018 was a year of growth for many retailers and brands accelerated by tax cuts and low unemployment, we’re entering a more precarious year. Here are 10 key points of view on what the retail industry should expect in 2019.

"It's time retailers treat the physical stores like the differentiating assets they are" - Forbes
01/17/2019

"It's time retailers treat the physical stores like the differentiating assets they are" - Forbes

Innovating new ideas and then molting them into existing store bases over time may be the only answer for what continues to plague legacy retail.

Keep your business ahead of the curve 🌊
01/16/2019

Keep your business ahead of the curve 🌊

The days of merely visiting a local retail business and purchasing whatever is needed are long gone. To help your retail business grow and thrive, here are seven retail trends in marketing that you need to pay attention to in 2019 and beyond.

In 2019, retailers will win or lose on consumer trust, and specifically the ability to win trust in digital channels.
01/11/2019

In 2019, retailers will win or lose on consumer trust, and specifically the ability to win trust in digital channels.

Over the last two decades there have been two major inflection points caused by omnichannel: the rise of price and inventory transparency, and the impact of mobile. The third great shift is now upon us, and will drive retailer success – or failure – in 2019.

Digital is becoming a way of life for shoppers 🛒
01/10/2019

Digital is becoming a way of life for shoppers 🛒

Technology continues to play a huge role in consumers’ choices. Companies that have learned to embrace it — and master it — will be the winners for 2019.

Dollar stores are dominating. Here's why 💵
01/09/2019

Dollar stores are dominating. Here's why 💵

Declining mall foot traffic and competition from direct-to-consumer brands and private-label offerings have hurt mid-tier merchants like Toys “R” Us and Sears. But dollar stores are flourishing.

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