Steve Feng, Vancouver, BC (2026)

09/01/2023

Duration Aug 2022 - May 2023 Type Lead UX/UI Designer in a team of 2 designer at FansUnite Entertainment Responsibilities Competitor analysis, design system, site map, user flows, prototyping, branding, style guide Overview A significant portion of our clientele had expressed interest in a sportsbook with a mobile-centric approach to cater to their current customer demographic. The CSB Native App is exactly that, as our goal is to ensure that all the features available on the CSB are equally accessible on both iOS and Android platforms.....

Duration Aug 2022 – May 2023 Type Lead UX/UI Designer in a team of 2 designer at FansUnite Entertainment Responsibilities Competitor analysis, design system, site map, user flows, prototyping…

08/22/2023

Duration August 2021- May 2023 Type UX/UI Designer in a team of 2 designer at FansUnite Entertainment Responsibilities Ideation, wireframing, design system, prototyping, testing, interaction design Overview Backoffice (BO) is a comprehensive SaaS Dashboard platform aims to create a smooth content management experience for brand operators. The BO controls all aspects of the whitelabel product: Chameleon Sports Book and includes management tools for customers, sport & esport markets, bets, payments, casinos, financial reports, security, promotions, and much more....

Duration August 2021- May 2023 Type UX/UI Designer in a team of 2 designer at FansUnite Entertainment Responsibilities Ideation, wireframing, design system, prototyping, testing, interaction design…

07/27/2023

Duration August 2021- May 2023 Type UX/UI Designer in a team of 2 designer at FansUnite Entertainment Responsibilities Competitor analysis, discovery and ideation, prototyping, branding, interaction design Overview Chameleon Sports Book (CSB) is a one-of-a-kind complete iGaming platform, with a sports and esports focus geared for the next generation of online bettors and casino players. The CSB includes products for pre-match betting, in-play betting, daily fantasy, content and a certified RNG to produce casino style chance games....

Duration August 2021- May 2023 Type UX/UI Designer in a team of 2 designer at FansUnite Entertainment Responsibilities Competitor analysis, discovery and ideation, prototyping, branding, interactio…

06/30/2023

Duration July - September 2022 Type Independent student project completed while in the BrainStation UX program Responsibilities User research, personas, information architecture, user flows, sketches, wireframing, prototyping Problem Recent studies have shown that there is a high demand but a shortage of volunteers. People that want to volunteer don't know where to look for opportunities, and people that found the opportunities are often turn-off by the complicated application process....

Duration July – September 2022 Type Independent student project completed while in the BrainStation UX program Responsibilities User research, personas, information architecture, user flows, …

10/04/2020

Multicultural Integrated Campaign Client: Casinos BCYear: 2020Agency: Hamazaki Wong Marketing Group RoleArt & Creative DirectionVisual & Strategy DirectionDesign & Production LeadProduction PlanningPhotography Direction & ProducingPost ProductionWebsite Planning & Development Casinos BC was seeking to implement an in-language integrated campaign positioning Casinos BC as a one-stop entertainment destination targeting Chinese Mandarin-speaking consumers. [ 276 more words ]

RUYI Baccarat BrandingClient: Casinos BCYear: 2020Agency: Hamazaki Wong Marketing Group RoleArt & Creative DirectionVisual & Strategy DirectionDesign & Production LeadProduction Plannin…

09/14/2020

Branding & Website Client: Pembina Institute Year: 2019 Agency: Hamazaki Wong Marketing Group Role Art & Visual Direction Client & Project Management Branding Development Website Planning & Development Business Alliance for a Clean Economy is an initiative of the Pembina Institute that brings businesses together as a network and ensures strong climate and clean energy policies are realized. In celebration of the successful push for transparency on B.C. [ 383 more words ]

Branding & Website Client: Pembina Institute Year: 2019 Agency: Hamazaki Wong Marketing Group Role Art & Visual Direction Client & Project Management Branding Development Website Planni…

07/11/2020

Energy Saving Tips Ethnic Videos Client: BC Hydro Year: 2019 Agency: Hamazaki Wong Marketing Group Role Design & Visual Direction Production Coordination Script Planning Video Producing Post Production Continuing the success of the PowerSmart Chinese awareness campaign, BC Hydro wanted to introduce the energy-saving tips videos tailored for the Mandarin, Cantonese and Punjabi communities. The English PowerSmart videos have been well established with the friendly host, Dave, being the face of BC Hydro commercials. [ 81 more words ]

Energy Saving Tips Ethnic Videos Client: BC Hydro Year: 2019 Agency: Hamazaki Wong Marketing Group Role Design & Visual Direction Production Coordination Script Planning Video Producing Post Pr…

07/02/2020

Warnett Hallen LLP, a personal injury law firm in the heart of Vancouver was looking for a creative way to educate the public about the ICBC claims cap changes. The ask was to develop an approachable and memorable video to encourage the public to get in touch with Warnett Hallen to learn about the ICBC cap changes. The video needs to stand apart from what other law firms are doing and keeping the Warnett Hallen brand and look. [ 156 more words ]

Warnett Hallen LLP, a personal injury law firm in the heart of Vancouver was looking for a creative way to educate the public about the ICBC claims cap changes. The main goal of the project is to g…

06/09/2020

Casinos BC was replacing and rebranding the EZ Baccarat live table games to introduce a new identity and not having to worry about paying for the licensing fee. Then ask was to create a new brand identity for existing EZ Baccarat live table game, including the 2 side bet options (3 in total). The design must be Asian themed with cultural references and easily stand out in contrast to the different colour felts (green, yellow, white and red) used by different casinos in the lower mainland. [ 261 more words ]

Casinos BC was replacing and rebranding the EZ Baccarat live table games to introduce a new identity and not having to worry about paying for the licensing fee. Then ask was to create a new brand i…

04/29/2020

Bionic Power is a technology company that developed Powerwalk Kinetic Energy Harvester for military use in the US and Canada. Bionic Power was developing technology to help patients with cerebral palsy and spina bifida at young ages to retain or increase their independence and mobility and was launching a new sub-company to provide their new products in the medical field. [ 214 more words ]

Bionic Power is a technology company that developed Powerwalk Kinetic Energy Harvester for military use in the US and Canada. Bionic Power was developing technology to help patients with cerebral …

04/25/2020

PayPerHead, a bookmaking service provider, was expanding its international market and the first step was launching a subsidiary focusing on Chinese bookies. The ask was to develop a brand to successfully reach the Chinese market, including naming, logo design and brand guidelines, website, digital banners and social media marketing materials and branded instructional videos. The brand needed to work effectively for Chinese bookies as well as to keep English bookies interested. [ 301 more words ]

PayPerHead, a bookmaking service provider, was expanding its international market and the first step was launching a subsidiary focusing on Chinese bookies. The ask was to develop a brand to succe…

Steve Feng

09/01/2023

08/22/2023

07/27/2023

06/30/2023

10/04/2020

09/14/2020

07/11/2020

07/02/2020

06/09/2020

04/29/2020

04/25/2020

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