Illuminata Marketing

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Illuminata Marketing is a consulting firm with the unique ability to provide marketing insight and strategic direction by shedding light on the meaning behind research, data and information.

Marketing is where strategy meets imagination.  Whether it’s crafting a brand story, designing a campaign, or developing...
11/18/2024

Marketing is where strategy meets imagination. Whether it’s crafting a brand story, designing a campaign, or developing a marketing roadmap, creativity turns smart ideas into something truly impactful.

Honouring National Day for Truth and Reconciliation ... a time to learn, listen, and support the journey toward healing ...
09/27/2024

Honouring National Day for Truth and Reconciliation ... a time to learn, listen, and support the journey toward healing and reconciliation.

Spent some time in Taiwan, and the 7-Elevens in Asia are marketing marvels – they have mastered the 4 Ps …Product: Their...
05/27/2024

Spent some time in Taiwan, and the 7-Elevens in Asia are marketing marvels – they have mastered the 4 Ps …

Product: Their offerings are amazing – whether you're enjoying a hot meal of porkchops & rice in their in-store dining area or taking care of essentials like returning your library books or paying utility bills.

Place: They're practically on every block, boasting the highest per capita in the world with almost 1 for every 2000 residents.

Price: Everything is very affordable, with no to little additional mark-up for the added convenience.

Promotion: They have taken co-branding to the next level with their exteriors, interiors and branded merch - with collaborations from Disney to Heineken, their themed stores are social media sensations drawing in the crowds.

Taiwan's 7-11s have redefined what a convenience store can be!

Spent some time in Taiwan, and the 7-Elevens in Asia are marketing marvels – they have mastered the 4 Ps …Product: Their...
05/27/2024

Spent some time in Taiwan, and the 7-Elevens in Asia are marketing marvels – they have mastered the 4 Ps …

Product: Their offerings are amazing – whether you're enjoying a hot meal of porkchops & rice in their in-store dining area or taking care of essentials like returning your library books or paying utility bills.

Place: They're practically on every block, boasting the highest per capita in the world with almost 1 for every 2000 residents.

Price: Everything is very affordable, with no to little additional mark-up for the added convenience.

Promotion: They have taken co-branding to the next level with their exteriors, interiors and branded merch - with collaborations from Disney to Heineken, their themed stores are social media sensations drawing in the crowds.

Taiwan's 7-11s have redefined what a convenience store can be … here’s a Forbes article that agrees https://bit.ly/3WQsznx

Brand reputation is a must have intangible asset for any organization! Here are this year's Top 10 in Canada from Leger'...
04/08/2024

Brand reputation is a must have intangible asset for any organization!

Here are this year's Top 10 in Canada from Leger's Reputation 2024 study ...

Here's to all the inspiring women everywhere!
03/08/2024

Here's to all the inspiring women everywhere!

The industry has come a long way since the 1940s!  If you get the opportunity, highly recommend taking a walk through th...
02/01/2024

The industry has come a long way since the 1940s! If you get the opportunity, highly recommend taking a walk through the American Enterprise exhibit at the Smithsonian in Washington DC.

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Vancouver, BC

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