05/07/2026
True brand awareness requires a fully integrated ecosystem. 🌿
To help Traditional Medicinals solidify its position as a top 3 bagged tea brand in Canada, we knew we had to go beyond traditional product pitching. We orchestrated a multi-layered campaign that engaged every level of the community, from national headlines to living rooms:
- The Media Ecosystem: Through proactive, seasonal storytelling, we secured coverage across top-tier Canadian outlets, generating a potential reach of nearly 25 million readers and viewers.
- The Influencer Ecosystem: We bypassed transactional posts and instead seeded products to dozens of targeted wellness, outdoor, and motherhood creators. Through authentic "surprise-and-delight" mailers, they naturally integrated the teas into their daily ritual content.
- The Community Ecosystem: We partnered with a nationwide network of Doula organizations to distribute targeted teas directly to the doulas and parents who needed them most.
A huge thank you to the incredible journalists, creators, and community advocates who helped bring this campaign to life. When PR, influencer seeding, and experiential partnerships work together, the result is authentic, lasting advocacy.
Curious how an integrated ecosystem approach can scale your brand’s impact? Let’s connect: https://yulupr.com/contact/
