Yulu Public Relations

Name: Yulu Public Relations
Address: 212/55 Water Street, Vancouver, BC, V6B1A1, CA
Telephone: +16045581656
Price range: $$

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Yulu Public Relations

Yulu Public Relations is an award-winning social and environmental impact communications firm.

Founded on the belief that storytelling has the power to drive behavior, we’re on a mission to help our clients get their world-changing ideas in front of the audiences who need them. Our Service Expertise includes:
- Communications Strategy
- Impact Consulting / CSR Planning
- Brand Purpose Strategy
- Media Relations / Media Training
- Impact Relations
- Public Advocacy & Public Affairs
- Thought

Leadership
- Issues Management & Crisis Communications
- Strategic Partnerships

Our Sector & Industry Expertise includes:
- B2B | Corporations
- B2C | Consumer Brands
- Government & Municipalities
- Nonprofits, Foundations & NGOs
- B Corporations & Social Enterprises
- Energy & Clean Tech
- Sustainability & Environment
- Healthcare & Wellness
- Consumer Goods & Retail
- Technology & Innovation

Our Issue Expertise includes:
- Clean & Renewable Energy
- Corporate Responsibility
- Environmental Justice
- Housing & Communities
- Human Rights
- Impact Investing, SRI & ESG
- Public Health
- Reduced Inequalities
- Responsible Consumption
- Social Justice
- Sustainability

08/19/2026

Yulu turns 15 today. 🎉🌎

15 years of big ideas.
15 years of challenging the status quo.
15 years of stories designed to do more than make headlines.

Yulu started in 2011 with a belief that still drives us today: communications can be a force for good.

Since then, we’ve worked alongside incredible organizations, communities and changemakers tackling climate change, advancing equity, protecting our planet, strengthening communities and rethinking what responsible business can look like.

We’ve grown, learned, challenged ourselves and helped build a discipline we call Impact Communications – communications designed not just to tell stories about change, but to help create it.

Today, we’re celebrating every Yuluite, client, partner and collaborator who has been part of those 15 years.
Because 15 years in, we still believe the best stories are the ones that move the world forward.

Here’s to what comes next. 💛

07/09/2026

We were just featured in Fast Company 💡

The piece explores a hot topic in the purpose-driven space: how B Corps are navigating AI's environmental cost while still trying to use the technology responsibly. Yulu's CEO and Founder Melissa Orozco talks about workshopping ideas as a team before ever opening a chatbot, cutting down on unnecessary back-and-forth with AI tools.

The article also features Beneficial State Bank, Ecolytics, and Third City, all doing their own work to set the standards on ethical AI.

Read it here: https://www.fastcompany.com/91568793/ai-puts-b-corps-values-to-the-test

Check out our open-sourced Universal Ethical AI System Prompt Template if it’s useful for your own team: https://yulupr.com/ethical-ai-policy/universal-prompt/

B Corp U.S. & Canada

06/05/2026

Fresh off the delivery truck 📦🌎

On World Environment Day, we're excited to get our hands on Nature's Echo by Thomas Crowther, officially out now.

Part science, part optimism, the book explores how small actions can create powerful ripple effects for people and the planet.

Exactly the kind of conversation we love helping bring into the world. Order your copy now (link in bio)!

05/28/2026

Web Summit Vancouver 2026: Recap Edition 📸✨

A few weeks ago, our team spent four days at the Vancouver Convention Centre diving deep into the intersection of technology, ethics, and climate-tech innovation.

The highlight? Seeing the "Impact" track take centre stage. Whether we were discussing the agentic era of AI or the next wave of regenerative, nature-based solutions, one thing is certain – purpose is no longer a sidebar. It is the core infrastructure for the future of purpose-driven brands.

Swipe for a look at our week! ➡️

We’re coming away inspired, nimble, and ready to help our partner organizations catalyze the conversations that matter.

Missed us on the summit floor? Click the link in our bio to explore how we bridge the gap between breakthrough innovation and world-class storytelling. 🔗

05/27/2026

What a week at the Greater Purpose Conference! ⚡️

The Yulu team – Melissa and Tessa – just had the opportunity to spend two days at the Greater Purpose Conference. From systems-change strategy to heart-centered leadership, the vibes were high and the insights were deeper.

A major highlight: Tessa Danelesko and Katłıà Lafferty shared the stage to talk about community-led impact programming. They revealed the ‘how’ behind the Audible Indigenous Writers’ Circle, sharing why co-creation is the only way to build impact that lasts.

We are so grateful for the space to learn, listen, and realign our work with the systemic changes our world needs now and can’t wait for the next convening in the fall - see you there?

📍 Vancouver, BC

05/21/2026

We are incredibly proud to announce that Yulu Public Relations has been named the Gold Winner for Partnership or Collaboration in Communications at the Davos Communications Awards 2026 🏆

This global recognition is a testament to what is possible when companies create community-led impact strategies.

Our winning initiative—the Audible Indigenous Writers’ Circle (co-designed alongside Audible—is now in its sixth year. From day one, our mission has been to elevate emerging First Nations, Inuit, and Métis storytellers by following Indigenous leadership and creating a supportive space for writers to pursue their literary dreams on their own terms.

Read our latest blog post to explore more about the award-winning Writers’ Circle: https://yulupr.com/award-winning-pr-agency-davos/

(World Communications Forum Association - WCFA, Davos Communications Summits)

05/07/2026

True brand awareness requires a fully integrated ecosystem. 🌿

To help Traditional Medicinals solidify its position as a top 3 bagged tea brand in Canada, we knew we had to go beyond traditional product pitching. We orchestrated a multi-layered campaign that engaged every level of the community, from national headlines to living rooms:

- The Media Ecosystem: Through proactive, seasonal storytelling, we secured coverage across top-tier Canadian outlets, generating a potential reach of nearly 25 million readers and viewers.
- The Influencer Ecosystem: We bypassed transactional posts and instead seeded products to dozens of targeted wellness, outdoor, and motherhood creators. Through authentic "surprise-and-delight" mailers, they naturally integrated the teas into their daily ritual content.
- The Community Ecosystem: We partnered with a nationwide network of Doula organizations to distribute targeted teas directly to the doulas and parents who needed them most.

A huge thank you to the incredible journalists, creators, and community advocates who helped bring this campaign to life. When PR, influencer seeding, and experiential partnerships work together, the result is authentic, lasting advocacy.

Curious how an integrated ecosystem approach can scale your brand’s impact? Let’s connect: https://yulupr.com/contact/

05/05/2026

The era of neutral branding is dead. It’s time to start shouting again. 🗣️⚡️

Our Founder & Chief Impact Strategist, Melissa Orozco, just returned from the B Corp Champions Retreat in Milwaukee with a clear wake-up call for our community.

3 Radical Takeaways from :

- Reclaim the Fighting Spirit: We aren’t here for short-lived PR. We are here to protect the house we built and hold business accountable to the highest standards.
- End Neutral Branding: A quiet majority needs a stronger signal. The louder we shout our values, the more we empower others to do the same.
- Move Your Money: Impact isn't just about what you say; it’s about where your capital "sleeps" at night. Yulu is officially moving our US banking to Beneficial State Bank.

Reconnecting with the OGs and meeting the next wave of leaders reminded us: the technical rigor is there. We just need the bravery to match it. Yulu is in the corner of this movement, and we aren't backing down. What bold step or commitment are you making this year? 👇

Read Melissa's full "Wake-Up Call": https://yulupr.com/b-corp-champions-retreat-2026/

04/29/2026

As comes to an end, expectations around sustainability communications are continuing to rise. Audiences are paying closer attention to what brands are saying and how closely those messages align with real progress.

The brands that stood out this month were the ones that moved beyond aspiration and gave people something clear and credible to understand, evaluate, and trust.

Need help transitioning your brand messaging from aspirational to actionable? Let’s connect. 🌎

04/28/2026

The biggest sustainability-comms risk right now isn’t always saying the wrong thing; it’s saying nothing at all.

As more brands try to avoid greenwashing, many are slipping into greenhushing: softer language, less visibility, more silence. But when credible voices pull back, they leave more space for less credible ones to shape the conversation. The standard isn’t perfection; it’s credibility.

1️⃣ Say what you’re doing
2️⃣ Prove it
3️⃣ Be clear on scope
4️⃣ Acknowledge what’s still unfinished

That’s what leadership looks like now. Follow for more on credible sustainability communications, or connect with us to continue the conversation.

Address

212/55 Water Street
Vancouver, BC
V6B1A1

Telephone

+16045581656

Website

http://www.yulupr.com/, https://yulupr.com/contact/, https://www.harpercollinsfocus.com/harper-horizon/natures-echo/#buy

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