The NOW Group

The NOW Group Full service advertising. Social marketing. Union communications. Electoral campaigns. Change marketing. NGOs & associations. Video, online & interactive.

Training & coaching.

08/22/2026

”Don’t let them tell you it can’t be done.”
Remembering Jack; today marks 15 years since his passing. His work was always about making working people’s lives better—a project we’re proud to share.

Here is a clip from the archives. Thank you Jack. On continue.

Wildfire season is here. 🔥 FireSmart Canada has been raising awareness of the simple steps that homeowners can take to k...
07/23/2026

Wildfire season is here. 🔥

FireSmart Canada has been raising awareness of the simple steps that homeowners can take to keep their homes and communities safe this wildfire season.

Building on last year's catchy tagline, Don't Feed The Wildfires sparked ideas for fresh merch! Stickers, coasters, keychains, yard bags, and more.

What is football? It’s “where strangers become brothers and sisters for 90 minutes." As creatives, big events like these...
07/17/2026

What is football? It’s “where strangers become brothers and sisters for 90 minutes."

As creatives, big events like these allow us to watch a lot of ads from around the world. We've put together some of our favourite ads from this summer, and some lessons we can learn from these big-budget advertising campaigns.

Find our favourite World Cup ads and five lessons in our blog! Link in the comments.

07/15/2026

This BC Teachers’ out-of-home campaign won silver at the Pollie Awards for Best Outdoor Advertising campaign. 🎉

Out-of-home ads are unskippable. You’ll reach commuters several times during their day, taking transit, driving to work, or walking in busy areas. You can reach millions of people with your message in a single day! That’s pretty cool if you ask us. 🙂‍↕️

07/15/2026

This BC Teachers' out-of-home campaign won silver at the Pollie Awards for Best Outdoor Advertising campaign. 🎉

Out-of-home ads are unskippable. You'll reach commuters several times during their day: taking transit, driving to work, or walking in busy areas. You can reach millions of people with your message in a single day! That's pretty cool if you ask us. 🙂‍↕️

We are thrilled to share that our clients' campaigns were recognized at this year's Reed Awards! 🐄 Farmers For Climate S...
04/02/2026

We are thrilled to share that our clients' campaigns were recognized at this year's Reed Awards!

🐄 Farmers For Climate Solutions - Fermiers pour la transition climatique. No Bull. Just Solutions. won Best Collateral Item or Sign.

💡 Association of Academic Staff University of Alberta. Support the Spark campaign won Best Canadian Use of Outdoor Advertising.

Every year, the Reed Awards recognize the best of the best in political campaigning across the world. Congrats to the winners, and everyone involved in making these campaigns happen!

01/28/2026

Honest. Smart. Passionate. Endlessly caring. And funny.

This is how so many of Heather’s colleagues, partners, friends, and clients described her. If you’ve met her, you know all of it is true! She’s a great leader who constantly inspires us, pushes us, and who always wants the best for everyone.

We want to wish a happy ten years at NOW! Here’s to many more to come.

Award season is in full swing, and we're excited to announce two awards in Marketing Effectiveness at the Summit Interna...
01/21/2026

Award season is in full swing, and we're excited to announce two awards in Marketing Effectiveness at the Summit International Awards 2025.

🏆 Elementary Teachers' Federation of Ontario's new campaign, smaller classes, BIG DIFFERENCE advocates for smaller class sizes, won platinum for Education Marketing.

🏆 des Pompiers de Montréal's campaign, À Quel Prix? helped highlight the importance of the challenges Montréal firefighters face. The campaign won silver in the Public Service/Advocacy category.

Two different campaigns. Two very important causes. Congratulations to our winners! And thank you for letting us be part of it.

On what would have been his 70th birthday, we’re thinking of Ian Reid today. In loving memory of Ian, a scholarship in h...
12/08/2025

On what would have been his 70th birthday, we’re thinking of Ian Reid today.

In loving memory of Ian, a scholarship in his name was launched last year in partnership with the Douglas Coldwell Layton Foundation. The Ian Reid Scholarship is awarded to post-secondary students committed to working in politics and pursuing careers in opinion research, strategy and communications. It seeks to encourage greater racial, cultural, economic and gender inclusion around the decision-making table, including 2SLGBTQ+ people like Ian. We miss you, Ian.❤️

To celebrate Ian's memory, you can donate to The Ian Reid Scholarship fund here: https://www.douglascoldwelllayton.ca/the_ian_reid_scholarship_fund

Ian Reid was a political researcher who spent his political career supporting and advising social democratic leaders and...
12/03/2025

Ian Reid was a political researcher who spent his political career supporting and advising social democratic leaders and the New Democratic Party. He was also a beloved husband and father, and a friend to so many of us at NOW.

In loving memory of Ian, a scholarship in his name was launched last year in partnership with the Douglas Coldwell Layton Foundation. The Ian Reid Scholarship is awarded annually to students committed to working in politics, and is open to all post-secondary students pursuing careers in opinion research, strategy and communications. It recognizes the role of 2SLGBTQ+ people like Ian in the social democratic movement, and it seeks to encourage greater racial, cultural, economic and gender inclusion around the decision-making table – to create public policy that better meets the needs and aspirations of everyone.

If you want to support Ian Reid's legacy, and the future leaders of social democracy, you can do so by donating to the scholarship fund here:

https://www.douglascoldwelllayton.ca/the_ian_reid_scholarship_fund

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