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Tudor Consulting, 1090 Homer Street, Vancouver, BC (2026)

09/23/2021

How to Secure Partners & Investors in Your Venture?
What kind of assets does your start up need in order to gather partners and investors? Some may say just a pitch deck. But a pitch deck is more than just some text on a coloured background. If you're building a company, you need to look like a company. That means having at least some form of a brand identity, such as your corporate colours, typography and ideally a name and a logo. Otherwise, the business seems like just merely a half baked idea. Show potential partners and investors you have some skin in the game, and actually put forth your ideas into something visible - which makes it feel tangible.

Of course you'll need a business plan, that's a given. You'll need to know the company's valuation, the market share, the customers, the demand for your product or service, the channels you'll reach them and how will you distribute equity to partners and investors. That's just a few things you'll have to consider, of course every business has different requirements.

With having a business plan - it becomes easier to secure grants. Sure with some grants you need to spend the funds first before getting reimbursed, but investors want to see that you can secure their investment by having grants as a back up in case you're not revenue positive the first year.

These are just a few things to consider when seeking to secure partnerships and investors. Often times if the business and brand concepts are fully developed (or at least in version 1) it can attract a higher caliber of partners and investors. How you present yourself is a reflection of how serious you'll be taken.
If you'd like a consultation on how to launch your startup, our consultants are happy to offer a complimentary discovery call: tudorconsulting.ca/contact/

Thanks for watching! Stay tuned for the next episode.
Until then, let's stay connected:
For more blog posts, visit: tudorconsulting.ca
LinkedIn: linkedin.com/company/tudorconsulting
Facebook: facebook.com/tudorconsultingagency
Instagram: instagram.com/tudor.consulting
Twitter: twitter.com/tudorconsulting

09/09/2021

What are the building blocks of a brand? In this video, I cover all the steps from A - Z required to build something truly timeless. A brand is more than just a logo. Since design is subjective, we use research to back up our creative directions. We don't want to just create something pretty, we want to create something that actually works. Understanding market trends, competitor brands and overall brand expectations in your industry is integral to developing the design direction.

At this stage, we can then begin developing the logo through a series of sketchbook work in which top selections get vectorized. In this process of elimination, we get closer to the ideal logo that resonates with the ideal customer, core partners and employees.

Once we've signed off on the logo, we develop what we call the "brand bible" this is the guideline for your brand that establishes (but not limited to) the rules for your logo, typography, colours, photographic styling and even stationary and digital renders. Some brand guides can extend to hundreds of pages if the business has many applications. To investors, it shows that every aspect of the brand has been thought of, which builds further confidence. If you'd like a sample of our Brand Guidelines, feel free to contact us and we'll send it over:https://www.tudorconsulting.ca/contact/

Once we've nailed down the rules for the brand, we can then begin website design. We believe the website to be the primary sales tool, as COVID-19 is limiting the face to face interactions. So often times, the first point of contact - is your website. One thing you must remember, is that website developers are not necessarily website designers. This is why it's crucial to first develop the UI/UX (user interface / user experience) in a wireframe format before diving into development. This can save you time and money that's usually lost in trial and error between you and a developer.

And last but not least, you always want to have authentic images / videos on your website. Because design alone does not humanize the brand. If images speak a thousand words, videos speak millions. So we leverage an authentic media kit to truly captivate the essence of the brand. Hence why it's called a "brand essence" video. A great tool to convey a message in under a minute.

Of course it's always a great idea to have a pre launch campaign to warm your audience to what is coming, followed by a full brand launch event. We often work with PR agents, influencers, press and TV and select the best avenues for your industry. I hope this video has been insightful, and if you found it useful please share it with a colleague or friend in need.

Thanks for watching! Stay tuned for the next episode.

Until then, let's stay connected:

For more blog posts, visit: tudorconsulting.ca
LinkedIn: linkedin.com/company/tudorconsulting
Facebook: facebook.com/tudorconsultingagency
Instagram: instagram.com/tudor.consulting
Twitter: twitter.com/tudorconsulting

08/04/2021

What are the building blocks of a brand? Oftentimes people think of a brand as the logo, but it's so much more than that.

To create a competitive brand, first you need to have a pulse for the market you're competing in. What kind of promises are other brands making, and what does the consumer usually expect from these brands? What are their pathways of communications, their core messages, their overall positioning? Knowing your industry and your customer, helps you position yourself uniquely from the competition. But not so unique that you begin to stand outside the niche entirely - there's a fine balance.

And from this, we produce a "creative brief" that entails the entire brand personality. Are we eccentric, fun and energetic? Then perhaps the colours we choose will resemble playful, bright primary colours. So you see, knowing what the brand represents and stands for at the core, lays the foundation for how the brand expresses itself.

Now that we know the brand identity - it's time to give ourselves a name. There's many ways to create a name. The name can be descriptive: it tells you exactly what the company does (e.g. Home Depot). But the downside is they can be a mouthful and harder to own and protect. Or they can be acronymic, which are short hand versions of descriptive names, while other acronyms are more strategic (e.g. KFC). You can also create a name that is suggestive: it suggest the attributes and benefits (e.g. Uber). The downside, is that using real words from the dictionary, in an economy of over 300 million companies (in U.S. alone), it’s becoming harder to find a name.

So you have to weigh the pros and cons of selecting a name, and then taking it to a trademark lawyer to ensure you can legally operate in the countries that you're delivering your service and product. This prevents you from receiving a cease and desist letter from a competitor with the same name, in the same industry - after you've invested in the branding.

Only at this point, can we begin to develop the visual brand identity - the design. Once we understand who we are up against, who we are at the core of our organization and created a unique name that encompasses this identity, we can then begin the design process. This is the difference between working with a designer and an agency: a designer can create you anything you want (for the most part), but an agency is not to create something pretty - it's to create something that is marketable.

Stay tuned for the next episode, where we'll discuss what does the process look like for building the visual identity for a brand.

If you found this insightful, please share with someone who may benefit from this. Otherwise, if you have any questions drop a comment down below - we love nerding out and teaching people about brand strategy.

Thanks for watching and see you on the next episode!

Until then, let's stay connected:

For more blog posts, visit: www.tudorconsulting.ca
LinkedIn: linkedin.com/company/tudorconsulting
Facebook: facebook.com/tudorconsultingagency
Instagram: instagram.com/tudor.consulting
Twitter: twitter.com/tudorconsulting

07/27/2021

“The single most effective way to sell anything to anyone in 2021, is to be a problem finder and a problem solver, not a product pusher.” - Jeremy Miner

I couldn't agree more. We not only have to find problems, but be good at uncovering the problems. What is the prospect not telling you? Can you read between the lines? This is where Jeremy's Neuro Emotion Persuasion Questions come handy in discovering the root cause of their problems. Because often people may approach you when they have "symptoms". A good sales rep may prescribe a solution. But a great sales rep will prescribe a prevention by understanding the underlaying cause of their "symptoms".

I always used to call it "Relationship Selling" that puts the emphasis on developing the relationship to build trust. But how do you do that exactly, and can it be replicated to a variety of prospects?

Well I intend to get you these answers! I'll be interviewing Jeremy Miner this Thursday, July 29, 8:30 AM PST / 11:30 AM EST to discuss how can you master modern sales.

Why should you tune in? During Jeremy's 17 yr sales career he was recognized by the Direct selling association as the highest earning producer out of more than 100 million salespeople, selling anything worldwide - Jeremy’s earnings as a
commission-only salesperson were in the multiple 7-figures, EVERY year!

So if this sounds interesting to you, join us live on this page: www.event.tudorconsulting.ca

See you there.

07/27/2021

"Negotiation is not a place of battle, it's a process of discovery. Use it as an opportunity to gather information." - Chris Voss, Author of Never Split the Difference: Negotiating As If Your Life Depended On It.

In today's day and age, we have to learn how to sell to a generation that has been bombarded with advertising and sleazy sales approaches. The out dated pressure selling, and fear of loss tactics just don't work anymore. We have to adapt, modernize and re-evaluate human behaviour as our expectations of "the sale" has shifted over time. Since sales is perceived to be this high pressure scenario, it's normal for people to have their guard up when dealing with a sales rep. Therefore, we must disarm them by responding in a way that's counter to their expectations.

So then, how do we respond? "Persuasion is not about how bright or smooth or forceful you are. It’s about the other party convincing themselves that the solution you want is their own idea. So don’t beat them with logic or brute force. Ask them questions that open paths to your goals." Another favourite quote by Chris Voss.

My friend Jeremy Miner seems to agree with this, but he takes negotiation to another level. People don't make decisions logically, they make decisions emotionally and use logic to justify their decisions. So the goal is to rather ask emotional questions, to get an emotional response. If you ask straight forward logical questions, you'll never get to the root cause of a problem and the level of impact it has on their lives.

Sales is not just for sales people. Sales is a critical part of human evolution. If you want to ask someone on a date, and eventually convince them to marry you - you'll need to be a good persuader. If you want to get into grad school, you'll need to convince a professor of why you're the best candidate out of thousands. If you want to get hired at your dream job on your terms - you must be able to negotiate pay. You see where I'm going with this by now...

If you found this topic interesting, I have some good news. I have the rare opportunity to interview Jeremy Miner, he is a 7 Figure Sales Trainer, and the CEO of 7th Level Communications who has dedicated 17 years of his life mastering the art of modern selling.

We'll be going live on this page: event.tudorconsulting.ca, Thursday 8:30 AM PST / 11:30 AM EST. It's going to be a good one, so mark your calendars!

See you there.

07/19/2021

“If you are not embarrassed by the first version of your product, you’ve launched too late.” — Reid Hoffman, co-founder of LinkedIn

I used to identify as a perfectionist, and be proud of it. Until I realized that perfectionism is a form of subconscious procastination. A good product released today is better than a perfect product released tomorrow. Because by then, it may be too late. Time lost, is not just money lost - it’s a lost opportunity. Your solution could be the lifeline of a business that has a world changing mission. You are robbing that idea of becoming a reality, because you didn’t step into leadership. Don’t let your fear of judgement interfere with your mission to make a difference.

The world now, more than ever, needs collaboration. It needs communication, exchange of resources, intelligence, solutions so we can advance civilization. The world is shifting rapidly, and your ideas, expertise - matter.

I understand that first impressions matter, but what if we don’t have another 100 years to reverse the economic, political and environmental impacts? If we all pursue our goals with a sense of conviction and urgency, this will trump your need for perfection because you’re driven by something much bigger than yourself.

This is why I’ve decided to release Tudor Consulting as soon as possible. It’s our responsibility to give your mission a voice, and provide the necessary means to help businesses attain the resources, partners and industry insights to make the leap you’ve been waiting for. Tudor Consulting is also in partnership with a non-profit organization to help business achieve just that. Which I will announce on our first live event this Wednesday, July 21st at 7:00 PM PST: https://fb.me/e/WWnLMJ8C

Whether youre at the founding stages, or undergoing a strategic shift in your business, I invite you to step into action boldly. So don’t sit on your idea any longer. Lets make that dream business a reality. Because it’s in unity, collaboration and education - where an idea meets an actionable plan.

See you there, entrepreneurs and world changers.

02/06/2021

In this episode, I interview CBO of Starwire, Garnet Campbell discussing the major problems content creators face when it comes to funding, marketing and the challenge with middlemen that unnecessarily eat away at returns. Starwire uses a blockchain technology and smart contracts to provide a transparent way for content creators to secure their IP and receive micro payments when the smart contracts are triggered. This will revolutionize the way you get credit for your IP and get paid when your work is consumed.

If you are interested in getting your project funded through Starwire, contact: [email protected]

Learn more about Starwire: http://starwire.io

08/13/2019

Our partner event company, Vancouver Film & Tech Expo has made the news on PHOENIX T.V. (@ 10:53 min). Special thank you to our sponsors: Evolve Branding WeFilmchain Starwire Elastos Smart & Biggar Fetherstonhaugh EventChain

https://youtu.be/RzSr5uf7k7M?t=654

08/07/2019

It's an honour & privilege to host this event. Join us this Saturday, August 10th at 10:00 AM, for a fun and informative session, connecting motivated investors with film producers and content creators. Learn how to get your startup projects off the ground, with raising capital secrets, and how to leverage blockchain technology to protect your creative assets. Get your free tickets here: https://eventchain.io/event-details/0437b9069d3dcfc11494acf3f1144a91/Film_-_Tech_Expo/

Tudor Consulting

09/23/2021

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