EveryDayDreamers

08/09/2023

Empower Disabled Communities in Marketing with 🌟 🌈

At the heart of empowering Disabled Communities lies authentic representation and genuine respect – not objectification for inspiration. As allies, we have the power to make a positive impact in our advertising efforts. Let's celebrate talents without disrespect and create an inclusive environment together!

Here are some meaningful ways to do it:

☀ Authentic Representation: Feature authentic and diverse disabled individuals in your ads, avoiding stereotypes and showcasing real experiences.

☀Accessibility: Ensure your advertising content is accessible with features like alt-text, closed captions, and an inclusive website design.

☀Positive Messaging: Focus on empowerment and positivity rather than pity, celebrating the capabilities and achievements of disabled individuals.

☀Collaborate with Advocacy Groups: Partner with disability advocacy organizations for insights, feedback, and support in creating sensitive and well-informed advertising campaigns.

☀Educational Content: Use your platform to raise awareness and educate your audience about disability-related issues, challenges, and solutions.

08/02/2023

Embrace Inclusivity: A Guide to Marketing! 🤟🤝 🔍

1. Captivating Captions 📽️🔍

2. Transcripts for All 📝🗒️

3. Sign Language Inclusion 👋🏼🤟

4. Visual Elements Speak Volumes 🎨👀

5. Representation Matters 👥🌟

By implementing these marketing practices, your company can create an inclusive environment where everyone can access and engage with your brand.

Together, we can build a community that celebrates diversity and fosters genuine connections! 🌈🤝

07/12/2023

A Guide to Choosing the Right Influencer🎯

✨ When it comes to partnering with influencers, finding the perfect match can make all the difference! Here are some key points to consider:

✅ Authenticity: Look for influencers who genuinely align with your brand's values and mission. Authenticity breeds trust and resonates with your target audience.

✅ Engagement: Assess an influencer's engagement metrics, such as likes, comments, and shares. High engagement indicates an active and involved community, maximizing your brand's reach.

✅ Audience Demographics: Analyze the influencer's audience demographics to ensure they align with your target market. This ensures that your message reaches the right people who are likely to convert.

✅ Content Quality: Evaluate the influencer's content to ensure it is aesthetically pleasing, well-crafted, and engaging. Their content should seamlessly integrate with your brand's style and tone.

✅ Brand Fit: Consider the influencer's previous brand collaborations. Do their past partnerships align with your industry or product? A history of relevant collaborations indicates their expertise and effectiveness.

✅ Reach and Influence: Assess an influencer's reach across various social media platforms. A broader reach allows for increased brand exposure and potential customer acquisition.

✅ Metrics and Analytics: Utilize data-driven tools to assess an influencer's performance, such as impressions, click-through rates, and conversions. These insights help measure the success of your partnership.

✅ Long-Term Potential: Look beyond a one-off campaign and evaluate an influencer's long-term potential. Building an ongoing relationship can lead to deeper brand integration and consistent exposure.

💡 Remember, choosing the right influencer is like finding a perfect match for your brand. It takes careful consideration and analysis to ensure a successful partnership that resonates with your audience and achieves your marketing goals.

05/12/2021

Every piece of copywriting has purpose.

And whether it’s an email, sales page, or social media ad - every business owner needs to understand the importance of having people take action after they’ve read it.

That’s why the Call-To-Action, or CTA, is so critical!

A poor CTA, more often than not, will mean poor conversions.

The most common mistake people make with CTAs is using passive and weak language:

• Buy Now
• Read More
• Click here

They’re bland, boring, and worst of all - they do not inspire action.

Here are some examples of strong, well-performing CTAs:

• Find Better Jobs
A CTA for a job search website.
• Create My Graphic Now
A CTA for a graphic designer.
• Get My 20% Off Coupon
A CTA for a clothing brand.

𝘞𝘩𝘢𝘵’𝘴 𝘢𝘯 𝘦𝘹𝘢𝘮𝘱𝘭𝘦 𝘰𝘧 𝘢 𝘊𝘛𝘈 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬 𝘸𝘰𝘶𝘭𝘥 𝘱𝘦𝘳𝘧𝘰𝘳𝘮 𝘸𝘦𝘭𝘭 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘣𝘳𝘢𝘯𝘥?🤷

04/26/2021

𝗜𝘀 𝗬𝗼𝘂𝗿 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗟𝗶𝗸𝗲 𝗧𝗵𝗲 𝗢𝗽𝗽𝗼𝘀𝗶𝘁𝗲 𝗢𝗳 𝗥𝘂𝘀𝗵 𝗛𝗼𝘂𝗿?🚗

You’re not alone.

In fact, it’s such a common problem that we’ve decided to make a handy little checklist of what may be driving your lack of traffic and conversions:

• Poor SEO
• Wrong targeting
• Unappealing copy
• Horrible website user experience
• Lack of social media presence
• CTA’s that don't convert
• Intrusive pop ups

So you scanned through the checklist, but you may be wondering: “𝘐 𝘥𝘰𝘯’𝘵 𝘬𝘯𝘰𝘸 𝘸𝘩𝘪𝘤𝘩 𝘰𝘧 𝘵𝘩𝘦𝘴𝘦 𝘢𝘱𝘱𝘭𝘺 𝘵𝘰 𝘮𝘦!”🤷‍♀️

Not to worry, we’ve designed an ‘analyze your website’ feature over at our site. Simply enter in your website URL and our software will run the checklist for you, letting you know where your problem areas lie.

You may only be a tweak or two away from opening the floodgates of traffic, conversions and 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 on your website!

www.everydaydreamers.ca

04/23/2021

𝗪𝗵𝗮𝘁’𝘀 𝗧𝗢𝗙𝗨 𝗚𝗼𝘁 𝗧𝗼 𝗗𝗼 𝗪𝗶𝘁𝗵 𝗣𝗣𝗖?🤨

Pay-per-click advertising or PPC allows businesses to advertise their products and services in places on the internet where their target audience is more likely to click.

If you choose PPC as your strategy, then you need to be familiar with these 3 acronyms, and understand how they relate to the journey your customer takes from discovering you to buying from you:

1. TOFU (Top Of The Funnel)
This is where your reader becomes aware of your brand.

2. MOFU (Middle Of The Funnel)
Users in this stage are closer to buying your product or service than when they were in TOFU, and they want to learn more about it.

3. BOFU (Bottom Of The Funnel)
At this point, targeted ads with the right messages that appear at the right time will convert clicks into actual sales.

Keeping the customer journey in mind makes it easier to segment your audience by their intent and helps you optimize your marketing strategy accordingly. As they progress, their needs change, and so should the way you interact with them.

Understanding this will help you design a strategy that targets potential customers at every stage of your marketing funnel - and bring you closer to your goal of more customers and more sales.

𝘞𝘩𝘪𝘤𝘩 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘧𝘶𝘯𝘯𝘦𝘭 𝘥𝘰 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘵𝘳𝘰𝘶𝘣𝘭𝘦 𝘧𝘰𝘤𝘶𝘴𝘪𝘯𝘨 𝘰𝘯?🤔

04/21/2021

𝗛𝗼𝘄 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗧𝗵𝗶𝘀 𝟯 𝗟𝗲𝘁𝘁𝗲𝗿 𝗔𝗰𝗿𝗼𝗻𝘆𝗺 𝗖𝗮𝗻 𝗕𝗼𝗼𝘀𝘁 𝗦𝗮𝗹𝗲𝘀 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗬𝗼𝘂 𝗟𝗶𝗳𝘁𝗶𝗻𝗴 𝗔 𝗙𝗶𝗻𝗴𝗲𝗿 👈😲

Pay-per-click advertising or PPC allows businesses to advertise their products and services in places where their target audience is more likely to click, like search results pages.

Unlike conventional advertising, where companies pay just to display an ad, you only pay when your ads are clicked.

There are three main types of PPC:

• Search Advertising
Businesses bid on keywords related to the products and services they offer and appear in search results when people are searching for similar keywords.

• Social Media Advertising
Advertising on social media is great for creating brand awareness, building engagement, improving brand recall.

• Display And Video Advertising
Display advertising is for when you want to build brand awareness, offer valuable content and stay at the top of your prospects’ minds.

When it comes to digital marketing strategies, PPC is a much more direct approach. It offers you better insights into your ads’ performance, enabling you to refine your campaigns until you find the most effective one that best drives your goals.

𝘞𝘩𝘢𝘵 𝘪𝘴 𝘺𝘰𝘶𝘳 𝘣𝘪𝘨𝘨𝘦𝘴𝘵 𝘧𝘦𝘢𝘳 𝘢𝘣𝘰𝘶𝘵 𝘗𝘗𝘊?

04/16/2021

𝗣𝗼𝗼𝗿 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀? 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗪𝗵𝗶𝗰𝗵 𝗦𝗘𝗢 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗪𝗼𝗿𝗸 𝗖𝗼𝘂𝗹𝗱 𝗕𝗲 𝗧𝗵𝗲 🗝️

SEO keywords are terms added to content in order to improve search engine rankings for those specific terms. When you optimize your content around words and phrases that people search for, your website can rank higher for those terms.🏃‍♀️💨⛰️

That being said, many people struggle with SEO because they target keywords that are WAY too competitive. For example, we’ve seen people attempt keywords like “weight loss”, or “insurance”.

Can you do this? Sure.🙆‍♀️

Will it be successful? Probably not.🤷‍♀️

So how do you choose the right keywords?🤔

We’ll leave you with 1 small tip, try using 𝗹𝗼𝗻𝗴-𝘁𝗮𝗶𝗹 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀. So instead of making the mistake of using “t-shirts” as your keyword, you opt for something like “womens red american apparel t-shirts”.

Following this simple strategy will skyrocket your search engine rankings, and boost your conversions along with it.🚀

⭐𝘊𝘰𝘮𝘮𝘦𝘯𝘵 𝘢𝘯 𝘦𝘹𝘢𝘮𝘱𝘭𝘦 𝘰𝘧 𝘢 𝘭𝘰𝘯𝘨-𝘵𝘢𝘪𝘭 𝘬𝘦𝘺𝘸𝘰𝘳𝘥 𝘳𝘦𝘭𝘢𝘵𝘪𝘯𝘨 𝘵𝘰 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘢𝘯𝘥 𝘸𝘦’𝘭𝘭 𝘭𝘦𝘵 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 𝘩𝘰𝘸 𝘪𝘵 𝘧𝘢𝘳𝘦𝘴!

04/11/2021

𝗥𝗲𝗮𝗱𝗶𝗻𝗴 𝗧𝗵𝗶𝘀 𝗪𝗶𝗹𝗹 𝗧𝗮𝗸𝗲 𝗬𝗼𝘂𝗿 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀 𝗙𝗿𝗼𝗺 ‘𝗠𝗲𝗵’ 𝗧𝗼 𝗠𝗮𝗴𝗻𝗲𝘁𝗶𝗰
💁‍♀️🧲💨

Your headline is your scroll stopper. It needs to be catchy, intriguing and hit the pain point of the reader immediately.

If you can’t get someone to stop and read your headline, you definitely can’t get them to read your copy. So we’ve pinpointed 3 simple headline formulas that will stop readers in their tracks and draw them towards your copy:

1. Say what it is
Whenever our brains see something new, the first question it asks is: “What is this?” You can address that question with your headline!
Ex: 𝘈𝘪𝘳𝘉𝘯𝘉: 𝘉𝘰𝘰𝘬 𝘶𝘯𝘪𝘲𝘶𝘦 𝘱𝘭𝘢𝘤𝘦𝘴 𝘵𝘰 𝘴𝘵𝘢𝘺 𝘢𝘯𝘥 𝘵𝘩𝘪𝘯𝘨𝘴 𝘵𝘰 𝘥𝘰.

2. Say what you get
Benefit oriented and immediately sums up what you get.
Ex: 𝘖𝘵𝘵𝘦𝘳𝘣𝘰𝘹: 𝘓𝘦𝘴𝘴 𝘭𝘢𝘣𝘰𝘳𝘪𝘯𝘨. 𝘔𝘰𝘳𝘦 𝘰𝘶𝘵𝘥𝘰𝘰𝘳𝘴𝘪𝘯𝘨.

3. Say what you’re able to do with it
This instantly makes clear what the reader can accomplish with your product/service.
Ex: 𝘛𝘩𝘦𝘺 𝘶𝘴𝘦𝘥 𝘗𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵 𝘵𝘰 𝘱𝘭𝘢𝘯 𝘵𝘩𝘦𝘪𝘳 𝘥𝘳𝘦𝘢𝘮 𝘸𝘦𝘥𝘥𝘪𝘯𝘨.

💡 𝘞𝘩𝘢𝘵’𝘴 𝘺𝘰𝘶𝘳 𝘧𝘢𝘷𝘰𝘶𝘳𝘪𝘵𝘦 ‘𝘮𝘢𝘨𝘯𝘦𝘵𝘪𝘤’ 𝘢𝘥𝘫𝘦𝘤𝘵𝘪𝘷𝘦 𝘵𝘰 𝘶𝘴𝘦 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘩𝘦𝘢𝘥𝘭𝘪𝘯𝘦𝘴? Ours is “breathtaking”!

04/10/2021

𝗗𝗼 𝗬𝗼𝘂 𝗙𝗲𝗲𝗹 𝗟𝗶𝗸𝗲 𝗬𝗼𝘂’𝗿𝗲 𝗣𝗼𝘀𝘁𝗶𝗻𝗴 𝗜𝗻𝘁𝗼 𝗧𝗵𝗲 𝗖𝗼𝗹𝗱, 𝗨𝗻𝗰𝗮𝗿𝗶𝗻𝗴 𝗩𝗼𝗶𝗱?

You’re not alone.

The internet is becoming more cluttered by the day, and cutting through the noise seems harder than ever. So we’ve come up with 5 simple tips to help boost your post engagement, backed by our study of what makes content successful:

1. Put The Consumer First ⭐
If you want to stand out in a saturated space, you should focus on content that adds genuine value to your customers’ life.

2. People Love To Seem Smart 🧠🤯
If your content makes the reader feel smart, they’re much more likely to share it with their friends.

3. Do One Thing Well ☝️
Becoming known for one thing in particular means your audience will know what to expect, and if they enjoy it they’ll be coming back!

4. Create, Measure, Iterate 📝📏🔁
By carefully monitoring your posts, you can learn and respond fast to what works, and what doesn’t.

5. Consistency Is KEY 🗝️
The longer you do it, the easier and better it becomes, the more traffic you drive.

𝘞𝘩𝘢𝘵 𝘪𝘴 𝘵𝘩𝘦 𝘰𝘯𝘦 𝘵𝘩𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶 𝘥𝘰 𝘙𝘌𝘈𝘓𝘓𝘠 𝘸𝘦𝘭𝘭?💁‍♀️

04/08/2021

Could you compel action using nothing but words?

Remember, copy that’s compelling is copy that sells. So we’ve come up with 5 simple tips that will make your writing irresistible to read and persuasive enough to drive sales.

1. Use your eraser as often as your pen
Less is more, you make money not for every word you write - but for every word you can erase.
Ex. Trello lets you work more collaboratively and get more done → Work collaboratively. Get more done

2. Nobody cares what you do
They only care what you can do for them.
Ex. The newest iPod, featuring XYZ → 2,000 songs in your pocket

3. Avoid writing in a passive voice
It always comes across as awkward in copy.
Ex. The dog will be walked by me → I’m taking the dog for a walk

4. Write the way you would talk
Keep it casual, the way you would speak to a friend.
Ex. “𝘐 𝘣𝘦𝘵 𝘺𝘰𝘶’𝘳𝘦 𝘸𝘰𝘯𝘥𝘦𝘳𝘪𝘯𝘨 𝘩𝘰𝘸 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘲𝘶𝘪𝘤𝘬𝘭𝘺 𝘵𝘳𝘢𝘯𝘴𝘪𝘵𝘪𝘰𝘯 𝘺𝘰𝘶𝘳 𝘵𝘦𝘢𝘮 𝘵𝘰 𝘟𝘠𝘡”

5. More periods, fewer commas
Ex. Periods mean short sentences. Everybody likes short sentences.

𝘋𝘰 𝘺𝘰𝘶 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦 𝘢𝘯𝘺 𝘵𝘪𝘱𝘴 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘺𝘰𝘶𝘳 𝘸𝘳𝘪𝘵𝘪𝘯𝘨 𝘮𝘰𝘳𝘦 𝘤𝘰𝘮𝘱𝘦𝘭𝘭𝘪𝘯𝘨? We would love to hear what works for you - or what doesn’t!

04/01/2021

Find Out Why You NEED This 3 Letter Acronym To Have Your Website Be Seen On Google

𝐒𝐄𝐎 - 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞 𝐡𝐞𝐜𝐤 𝐢𝐬 𝐢𝐭? 🤷

Short for search engine optimization, SEO is a blend of techniques to optimize your website so it ranks higher in search engine results.

The higher it ranks, the more people will see it when they search for something related to your business, and the more traffic will be driven to your website - meaning more conversions.

To put it most simply, proper SEO gives you the 3 T’s:

• Organic Traffic
Users might avoid a site that paid for the top spot on Google in favor of one that ranked organically. That’s because most users consider organic results to be more authentic and relevant.

• Traffic Quality
You might get more visitors than Amazon, but if they’re only there because Google told them you sell X, while you only sell Y, that traffic is meaningless. SEO ensures you only get visitors who are actually looking for your specific products and services.

• Traffic Quantity
Once Google understands your target audience, you will start seeing more traffic from visitors looking for your offers.

𝘞𝘩𝘪𝘤𝘩 𝘰𝘧 𝘵𝘩𝘦 3 𝘛’𝘴 𝘥𝘰 𝘺𝘰𝘶 𝘧𝘦𝘦𝘭 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘮𝘰𝘴𝘵 𝘣𝘦𝘯𝘦𝘧𝘪𝘤𝘪𝘢𝘭 𝘵𝘰 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴❓🤔

Everyday Dreamers is a full-service Vancouver digital marketing agency offering services for SEO, PPC, CRO, social media, and more.