08/17/2026
Amazon DSP is becoming much easier to access—and that could change how sellers approach advertising.
Amazon is upgrading existing DSP accounts into one unified advertiser account across 34 countries, bringing together:
• Amazon DSP
• Sponsored Ads
• Amazon Marketing Cloud
• Billing & invoices
• User permissions
No new registration or re-onboarding is required for existing DSP advertisers.
Save this carousel if you're preparing for Amazon's DSP account transition.