10/05/2026
Amazon Review Requests are coming.
Amazon is introducing a new Ads campaign designed to encourage recent verified purchasers to leave ratings and reviews. But here’s the important part: sellers are paying for the opportunity to request feedback—not for positive reviews.
For sellers, the real question isn't: “Which ASIN needs more reviews?”
It’s: “Which ASIN deserves more reviews?”
Before investing, watch your:
→ Incremental review volume
→ Cost per incremental review
→ Rating quality
→ Conversion & sales impact
The opportunity is exciting—but the strategy matters.
Save this post if you're an Amazon seller preparing for the next phase of Amazon Ads.