12/24/2024
Here on Canada’s West Coast, winter has its quirks.
While much of the Great White North is crunching through snowbanks and bracing against icy winds, Vancouver finds itself in a curious season — a little wet, a little warm, and sometimes — most times — similar to summer. When El Niño rolls in, we trade our toques for sunglasses, slip out of our coats, and, yes, even line up for ice cream in December.
Soft-serve vanilla cones, to be precise. Simple…classic…timeless, delivering delight in an unexpected moment — an ice cream cone on a winter day — that feels just right.
Like Tugboat Group creative solutions where ideas surprise, yet feel perfectly fitting; moments stand out, even in familiar seasons; and relevance resonates — unexpected, delightful, and impossible to ignore.
So, this holiday season, we share a little of Vancouver with you, and a reminder that joy can come when you least expect it — like the cool whip of a vanilla cone on a winter day.
Wishing you warmth, wonder, and a prosperous New Year full of fresh ideas.
From all of us at Tugboat Group
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Relevance isn’t always obvious — like a vanilla cone in December.
What’s unexpectedly relevant to you this holiday season? Share your answer for a chance to win one of twelve Tugboat Group Holiday Relevance Kits.
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https://tugboatgroup-5980325.hs-sites.com/holiday-marketing-2024
