A Brand Apart

A Brand Apart Hi, I'm Steph 👋
Branding. Design. Photography. Based in BC, working globally. Photography: saltsandsoil.com or https://www.instagram.com/salt.sand.soil/

New post up on the blog, written for me and anyone following me who might be interested in how to go about a brand refre...
02/04/2026

New post up on the blog, written for me and anyone following me who might be interested in how to go about a brand refresh.

Huge thanks to Lucas Weaver from theyolopreneur.com for guest writing on the blog and diving into the digital mistakes t...
01/20/2026

Huge thanks to Lucas Weaver from theyolopreneur.com for guest writing on the blog and diving into the digital mistakes that can quietly sabotage marketing campaigns. A solid, thoughtful breakdown with lots of “oh wow, yeah” moments.
Definitely check out the post - and Lucas’s site - if you’re serious about smarter marketing

A couple price cards I designed for , showing the initial concepts, finalized designs for each product, and the finished...
12/22/2025

A couple price cards I designed for , showing the initial concepts, finalized designs for each product, and the finished pieces that he laser engraved on black aluminum, which ties it all together with his fishing gear. 😍

He also made the branded bases for the cards so they stand up in-store. 😍

Without a solid strategy behind identity design, branding falls flat. The foundation on which to base design decisions c...
09/12/2025

Without a solid strategy behind identity design, branding falls flat.

The foundation on which to base design decisions comes from research, exploration and getting to understand the who and why behind the company.

Without it, visuals can’t represent a brand’s purpose, personality, or positioning.

The strategy phase is key in understanding the brand, business goals and how to best showcase what makes it different.

Videos are a neccessity these days to not only promote your business and products, but convey your services and provide ...
09/07/2025

Videos are a neccessity these days to not only promote your business and products, but convey your services and provide creative options for customer support.⁣

These are a few types of videos I’ve done for past clients, including small business / behind the scenes, employee spotlights, educational / informative, and event recaps / promos for social. ⁣⁣
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For more examples of my video work, please see my portfolio at saltsandsoil.com (link in bio). ⁣⁣⁣⁣⁣
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A selection of some photos I’ve done for past clients, including landscapes, small business / behind the scenes, events ...
09/05/2025

A selection of some photos I’ve done for past clients, including landscapes, small business / behind the scenes, events / workshops, and interiors / exteriors / Airbnb listings.

A selection of the food photography I’ve done for businesses in various industries showing lifestyle and styled shots as...
09/02/2025

A selection of the food photography I’ve done for businesses in various industries showing lifestyle and styled shots as well as some on white backgrounds.

Photography encompasses everything from product to lifestyle to locations. This is the first set of some of the photos I...
08/31/2025

Photography encompasses everything from product to lifestyle to locations. This is the first set of some of the photos I’ve taken for various businesses including product shots on white backgrounds, styled shots for adherence to brand guidelines, and lifestyle photos showing the products in use.

For more examples of my photography, please see my photo portfolio at saltsandsoil.com (link in bio). ⁣⁣⁣⁣
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Some examples of the social media work I’ve done, including strategy and planning, content suggestions, designs and bran...
08/29/2025

Some examples of the social media work I’ve done, including strategy and planning, content suggestions, designs and branded templates and posting schedules. ⁣⁣⁣
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Some examples of the packaging design I’ve done, including complete product design options for retail, pre-printed colou...
08/26/2025

Some examples of the packaging design I’ve done, including complete product design options for retail, pre-printed colour labels for use on stock packaging, black and white designs for clients who want to print thermal labels on demand, hang tags and minimal retail options. ⁣⁣
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Some of the promotional design I’ve done for companies to help with their event announcements, brand awareness, product ...
08/23/2025

Some of the promotional design I’ve done for companies to help with their event announcements, brand awareness, product exposure, membership deals, and interior / customer-facing displays to enhance brand consistency.





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