DMM - Langara Digital Media Marketing Club

DMM - Langara Digital Media Marketing Club All we need is WOW

There is no question about the efficiency and importance of marketing for every company, but we all know that this servi...
05/11/2023

There is no question about the efficiency and importance of marketing for every company, but we all know that this service needs an investment. 💰

The cost of this marketing investment is called “Customer Acquisition Cost (CAC).” 🧑🏽‍🦰

On the other hand, once a company acquires a new client, this person starts to generate revenue for the business. The value that this new client adds to the company throughout their journey within it is called “Customer Lifetime Value (CLTV).” 🧑🏽‍🦰💰

With this information, the company can have an important metric to know the efficiency of the marketing investment. 📈

In terms of numbers, the CLTV must be larger than the CAC, which means that CLTV/CAC must be at least 1. If this number is lower than 1, the company is spending more to capture a new client than the value the client is generating for the business. 🤯

Did you know about this metric? Let us know in the comments 👇🏼

Search Engine Optimization (SEO) is a practice that help to increase de quantity and the quality of traffic to a website...
04/02/2023

Search Engine Optimization (SEO) is a practice that help to increase de quantity and the quality of traffic to a website through organic search engine results. 🔍

Knowing about SEO strategies is crucial to improve a brand’s visibility through search, drive more traffic to a brand’s website, to position a brand as one of the leaders in the industry, and so on.

To help you understand more about SEO practices, we ranked three interesting Youtube Channels: Ahrefs, Semrush, and Matt Diggity.

Do you have any other recommendations to share? Or did you already know one these channels? Let us know in the comments! 👇🏼

The Director of Marketing & Communications at Fairmont Pacific Rim, Ryan McKee, will be also joining us for our event “S...
03/21/2023

The Director of Marketing & Communications at Fairmont Pacific Rim, Ryan McKee, will be also joining us for our event “Start Your Life as a Marketer” this Wednesdey, 22nd, at Langara College.

Ryan has worked in the Canadian Marketing industry for around 20 years in different levels of organizations.

In his portfolio, the professional achieved impactful results for iconic brands such as Canucks, Vancouver Whitecaps FC,
Essendon Football Club, MEC, and now Fairmont.

“Collaboration and community engagement are key to my success, to understand the bigger picture and the customer, and to work with and learn from diverse individuals and community groups at both a local and international level”, point out Ryan.

Ready to learn and share with Ryan?

We will meet you this Wednesday, 22nd, at 6 pm in room A122a.

The founder of DMM, Scott Mackay, is back at Langara this Wednesday, the 22nd, to share some of his valuable learnings f...
03/21/2023

The founder of DMM, Scott Mackay, is back at Langara this Wednesday, the 22nd, to share some of his valuable learnings from around ten years of experience in the Canadian Marketing field. 👨🏼‍💻

Scott is a Project Director at AntiSocial Solutions, a Vancouver-founded web, and digital marketing agency, and has worked in other big brands such as Glowbal Restaurant Group, Blueprint, Save-On-Foods, 7-Eleven, Oakwyn Realty, Riot Games & Revanesse.

The professional has led complex projects locally and globally, focusing on strategy and ex*****on of social media, media buying, content production, website development, and influencer marketing services.

Are you as excited as we are to meet and chat with Scott? 🥹

Our event “Start Your Life as a Marketer” is this Wednesday, the 22nd, in room A122a.

This Wednesday, March 22nd, we will all meet at Langara for an exciting talk with Scott Mackay, founder of DMM and curre...
03/19/2023

This Wednesday, March 22nd, we will all meet at Langara for an exciting talk with Scott Mackay, founder of DMM and current Project Director at Antisocial Agency, and Ryan McKee, Director of Marketing & Communications at Fairmont Pacific Rim.

Our career talk show aims to help you (and all of us) gain valuable insights about the marketing industry and network with incredible professionals in the field.

Join us for “Start Your Life as Marketer” from 6 pm to 7 pm, in A122a.

We look forward to seeing you there! 🫶🏻

What is CTR and why use it?Metrics are one of the best things about Digital Marketing as we can effectively measure the ...
03/17/2023

What is CTR and why use it?

Metrics are one of the best things about Digital Marketing as we can effectively measure the success of a campaign.

Click Through Rate (CTR) is one of these metrics. It measures the number of clicks on advertisers per number of impressions.

The number of clicks is how many users clicked the link of the advertising.

The number of impressions is the total of users who viewed the link (on email campaigns, for example, this number would be the total of email recipients).

Measure the CTR is essential to have a high Quality Score, which allows you to improve or maintain an ad position for lower costs. It also means that people are attracted by advertising.

The CTR of a company will vary by industry. For example, the average CTR of Real Estate for 2022 was 7.75%; Beauty and Personal Care 5.44%; and Travel 8.54%, according to WordStream. Knowing your industry’s CTR benchmark can help you set realistic expectations for ad campaigns.

What do you think about those metrics? Let us know in the comments 👇🏻👇🏻👇🏻

Hey guys! We have a notice for you… We are back in business with our first event from the year! 😎 Next Wednesday, March ...
03/16/2023

Hey guys! We have a notice for you…

We are back in business with our first event from the year! 😎

Next Wednesday, March 22nd, we will bring to Langara two talent marketers to share some knowledge and tips about the Canadian industry.

Do you need any clues to discover who they are? 👀

Stay tuned for further details! 🫶🏻

Working in the Marketing field is a real challenge. In a fast-paced world, it is hard to keep update about all news and ...
03/08/2023

Working in the Marketing field is a real challenge. In a fast-paced world, it is hard to keep update about all news and trends. But being aware of the innovations around the world is decisive to build a competitive brand.

Fortunately, we nowadays have in hands plenty of websites to help us to stay tuned with everything that is important in Marketing.

Some of our recommendations are “Think with Google”, “Marketing Dive”, and The Drum.

We would love to hear from you as well. What websites or social media profiles are you used to follow to get Marketing news?

Pictures are a big part of most business social media, and being able to capture nice professional photos is essential f...
02/26/2023

Pictures are a big part of most business social media, and being able to capture nice professional photos is essential for success achievement. 🤳

In this post, we separate easy but powerful tricks to help you improve the quality of your professional photos.

Did you know theses tricks or have any other tips to share with us? 🤩

Pictures are a big part of most business social media, and being able to capture nice professional photos is essential f...
02/26/2023

Pictures are a big part of most business social media, and being able to capture nice professional photos is essential for success achievement.

In this post, we separate easy but powerful tricks to help you improve the quality of your professional photos. 🤳

Did you know theses tricks or have any other tips to share with us? 🤩

Using SuperBowl as a way of advertising? 🏉🏈🏉More than 100 million people are expected to watch Kansas City Chiefs versus...
02/10/2023

Using SuperBowl as a way of advertising? 🏉🏈🏉

More than 100 million people are expected to watch Kansas City Chiefs versus Philadelphia Eagles this Sunday, 12, in the most exciting event for football fans: the Super Bowl.

And this game is also interesting for marketers. Many brands use the moment as an opportunity to lunch their greatest campaigns.

However, they must be cautious. The National Football League (NFL) trademarked the term “Super Bowl” in 1969, together with “Super Sunday”, “Gameday”, “Back to Football”, and “1st and GOAL”.

Thus, if you are thinking to use Super Bowl as a way of advertising, remember to:

- Do not use words as Super Bowl and Super Sunday. Instead, you can use something like “The Big Game” or generic football terms.

- Avoid using football players' names, team names and logos, or NFL logo.

- Prefer to add further information such as “Not an official Sponsor of the NFL”.

Bowl

Using SuperBowl as a way of advertising? 🏈🏉More than 100 million people are expected to watch Kansas City Chiefs versus ...
02/10/2023

Using SuperBowl as a way of advertising? 🏈🏉

More than 100 million people are expected to watch Kansas City Chiefs versus Philadelphia Eagles this Sunday, 12, in the most exciting event for football fans.

And this game is also interesting for marketers. Many brands use the moment as an opportunity to lunch their greatest campaigns.

However, they must be cautious. The National Football League (NFL) trademarked the term “Super Bowl” in 1969, together with “Super Sunday”, “Gameday”, “Back to Football”, and “1st and GOAL”.

Thus, if you are thinking to use Super Bowl as a way of advertising, remember to:

- Do not use words as Super Bowl and Super Sunday. Instead, you can use something like “The Big Game” or generic football terms.

- Avoid using football players' names, team names and logos, or NFL logo.

- Prefer to add further information such as “Not an official Sponsor of the NFL”.

Are you a football fan? Let us know in the comments 👇🏻👇🏻

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