Skunkworks Creative Group

05/28/2026

There’s been a lot of conversation (and panic) around AI changing search. But for law firms, the reality is a bit more nuanced.

AI is reshaping discovery-based searches like “What does a wrongful dismissal lawyer do?” by answering questions directly, often without users ever clicking through to a website.

But high-intent searches like “personal injury lawyer near me” still behave much like traditional search. People still want to find, compare, and contact real firms.

If you’re trying to make sense of how this all applies to your firm, read our latest blog post and reach out: https://cstu.io/222fb5

05/22/2026

Nothing has to be broken for a system to become difficult to manage.

For many law firms, Meta account management quietly turns into a maze of Business Portfolios, permissions, old agency access, and accounts no one fully understands. A clean Meta structure is less about complexity and more about clarity.

Read our blog post to learn more about how you can simplify your setup: https://cstu.io/d2a6f1

05/07/2026

We’re proud to announce the launch of the new digital home for The Hon. Elliott Myers, K.C.: https://elliottmyersadr.ca/

After a distinguished career on the Supreme Court of British Columbia, Elliott transitioned his expertise into commercial mediation and arbitration. Skunkworks was honoured to help support that transition through the development of a cohesive brand identity and streamlined online presence.

Built on a lightweight custom WordPress framework, the new site was designed with clarity, speed, and simplicity in mind, creating a professional home base where colleagues and clients can easily access Elliott’s experience and services.

Thank you, Elliott, for trusting the Skunkworks team with this project.

04/15/2026

Spring is the perfect time to clean up more than just your office, it’s time to clean up your marketing data.

A proper “spring cleaning” isn’t about tracking more metrics. It’s about focusing on what actually matters such as where are your best leads coming from or which channels drive real client inquiries.

From simplifying your Google Analytics 4 reporting to understanding the difference between traffic and meaningful actions, small shifts in how you interpret your data can lead to much smarter decisions. If you’re not confident your reporting is telling the full story, it might be time for a reset.

Read our blog post to learn how to cut through the noise and focus on what really drives results: https://cstu.io/3ea8ef

03/13/2026

AI search is pretty practical. AI looks for clear and consistent information from trustworthy sources. The goal for you is to create content so LLMs like ChatGPT and Gemini choose you over your competitors.

Search now feels more like a conversation where you are asking questions and AI is answering them. In this blog post, we describe how you can make your content more user-friendly for AI and your clients.

Read more: https://cstu.io/7d5627

02/25/2026

Now that most people are getting familiar with what SEO is, digital marketers have come up with more acronyms for you. From AEO to GEO to AIO, it can feel never ending. The reassuring part is that you don't need to memorize these buzzwords, you just need to understand what has changed and why it matters.

In a recent blog post, we break down what these terms mean and how you can creative content that is structured to be understood and trusted by both AI and humans.

Read more: https://cstu.io/9f5f76

07/10/2025

Many law firms wonder how much they should invest in marketing. The answer depends on your revenue, growth goals, and how far ahead you’re willing to plan.

Many firms finish their strategy for the next year by mid-year, but true growth means looking 18-24 months ahead. From SEO and content marketing to paid ads, AI tools, and thought leadership, a clear budget keeps your firm proactive rather than reactive.

Read our latest post for insights on building a smart 2026 marketing budget that balances quick wins and long-term growth.

https://skunkworks.ca/how-law-firms-should-allocate-marketing-budgets/

06/27/2025

We are proud to share a few recent trade show booth designs we recently designed. From concept to ex*****on, our team focuses on making brands stand out and connect in real time. If you're exploring ideas for your next event, we're always happy to chat!

05/20/2025

As a follow-up to her recent interview with National Magazine for the Canadian Bar Association, Brianne has shared additional insights on the role of Google reviews in a law firm’s digital strategy.

She takes a deeper look at how Google reviews can directly influence client decision-making, boost visibility in search results, and provide valuable feedback for continuous improvement.

Read the full post here:

Learn how Google Reviews support your law firm marketing and how to leverage happy clients as brand ambassadors.

05/12/2025

We’re pleased to share that Brianne, Managing Director, has been quoted in the Canadian Bar Association's National Magazine. In the article, written by Julie Stauffer, she weighs in on why law firms should embrace online reviews as part of their marketing strategy.

“If firms don’t have a Google review strategy, they’re really missing out on an opportunity to build trust and credibility” shares Brianne.

The piece explores why, even if it feels uncomfortable, asking clients for feedback is becoming essential in a market where online reviews influence nearly every decision.

Asking clients to publicly evaluate your performance can feel a little icky. But here’s why — and how — law firms should get in on the game

03/27/2025

In the context of this chaotic environment, the day-to-day minutiae of marketing your firm can seem almost trivial. But we believe the Brits were on to something with the classic war-time phrase “Keep Calm and Carry On”. Exercising mastery over the things you can control can help reduce some of that ambient anxiety wafting all around us and keep us all moving forward.

To that end, in this month's newsletter, we’ve got a few suggestions for a spring marketing refresh. We’re focusing on simple yet impactful ways to fine-tune your marketing efforts, from avoiding common branding mistakes to minor SEO tweaks that improve website performance.

Check out our latest issue here: https://mailchi.mp/skunkworks.ca/the-skunkworks-dispatch-newsletter-everything-everywhere-all-at-once

You can sign up and have the Skunk newsletter land right in your inbox: https://skunkworks.us1.list-manage.com/subscribe?u=f76b19092971f56994f0e0df1&id=19f4a6cb7f