04/17/2026
Project Spotlight: Stonerose by Treasure Hill š¹
From naming to launch, this project was about more than introducing a new project - it was about establishing a sense of community for our audience.
Launching in a competitive Niagara market, Treasure Hill required an identity and integrated campaign that felt elevated yet familiar, while authentically resonating with consumers across every touchpoint. We anchored the brand with a meaningful name - Stonerose - tying directly to the site while adding a refined, modern sensibility buyers could proudly connect with.
From there, we built a lifestyleāled narrative, bringing Niagaraās beauty, calm, and strategic location to life through culturally considered storytelling, visuals, and media strategy. The result was a fully realized community brand, spanning naming and identity, organic and paid social, OOH, posters, banners, landing pages, and a cinematic hero video.
A socialāfirst, mobileāled approach sparked early interest, captured moments of intent through search, and kept Stonerose topāofāmind as new releases came to market ā positioning it not just as a place to live, but a symbol of arrival, balance, and longāterm belonging.
