Wayside

09/04/2026

In a sea of smooth envelopes, mailers with textured finishes get noticed. From high gloss and spot varnish to specialty processes, there are lots of options to choose from.

09/02/2026

Even experienced creators can lose real time getting an AI image right. Far more time than it would take to find one on a stock site.

Adjust the prompt. Regenerate. Adjust again. Regenerate again. An hour later, ask yourself: did you actually save anything? Something to think about.

08/31/2026

Familiarity makes it easy to assume you have file prep handled, and that's exactly when small mistakes slip through. In our new blog post, we walk through seven essentials, from confirming file format and image resolution to setting bleeds correctly and embedding fonts, that keep a job on track from submission to press. A little prep on your end makes everything move faster on ours!

Familiarity is a funny thing. The more often you’ve done something, the easier it is to assume you have it handled... and the easier it is to miss something basic. Preparing print files is no exception. The details change from job to job, but the fundamentals don’t. A checklist keeps you out of ...

08/28/2026

Before a recipient reads your headline or engages with your offer, they hold your piece in their hands. That physical moment forms an immediate perception of your brand.

A substantial, well-chosen stock signals investment and credibility. It tells the recipient that what they are holding is worth their attention.

That subconscious cue influences how the rest of the piece is received, including the copy, the offer, and the call to action.

08/26/2026

A digital ad vanishes the second someone scrolls past. Print doesn't.

Direct mail lands somewhere far less cluttered than an inbox or a feed: the mailbox. A thoughtfully designed piece, whether it's a postcard, a dimensional mailer, or something personalized, ends up physically in someone's hands. That simple fact gives it a shot at real attention, the kind a banner ad or another marketing email rarely gets.

We help brands break through the clutter with mail that actually gets seen and remembered.

08/21/2026

In Lob’s State of Direct Mail: Business Insights 2026 Report, 90% of marketing leaders say that the direct mail share of their marketing budgets increased this year.- Two Sides NA

08/21/2026

08/19/2026

The emotional impact of a beautifully printed piece, held in your hands, can’t be replicated in other channels. So use the many tools of print to communicate with your audience!

08/19/2026

It takes time for the seeds you plant today to germinate into future business. Essential to all of this is to communicate effectively with your target audience. Consult with us to learn how our technology and expertise can support these efforts.

08/14/2026

Staring at a blank page trying to write a postcard or flyer stops more print campaigns than the design or printing ever does. In our latest blog post, we share three practical ways AI removes that friction: generating a first draft from a simple prompt, adapting one core message for different audiences, and turning existing social posts into print-ready copy. None of it replaces strategy, but it clears the biggest hurdle... fast!

Writing copy for print marketing has always been one of those tasks that feels harder than it should be. You know a postcard or flyer could bring in business, but you end up staring at a blank page trying to figure out what to say. That’s where a lot of small and mid-sized businesses get stuck.