11/12/2022
So you've got tons of high quality cold leads--businesses that need your digital services. π₯³
..but NOW WHAT? π€¨
Here's just one quick idea for you.
Direct mail and promotional items; branded swag, freebies. In a digital world, these techniques may seem old and boring.
But done right, you can stand out from the endless stream of digital ads and emails, and really grab the attention of your future clients.
Put yourself in their shoes. What's harder to ignore? Another junk email, or a bubble mailer package at their doorstep? Here's a few quick tips to grab their attention and keep your agency at the top of their mind for weeks to come.
Don't:
π Don't use postcard or flier formats. They still work, and the cost is very low, but it is no way to stand out. Likely you will instantly end up in the recycle bin.
π Don't waste money sending relatively costly promo items to clients that will never buy from you; a curated leads list is essential.
π Don't waste time mailing anything yourself; there are many services that will print/produce your promo items and mail them for you at reasonable rates.
Do:
π π Use packaging to stand out. What are you more likely to pay attention to? Another postcard mailer or an addressed envelope?
π π Keep your agency at the top of their mind for weeks to come by utilizing tried and true promo items that they will actually use; pens, mugs, water bottles, USB flash drives.
Grape Leads gives you as many quality leads as you need -- businesses that need websites and SEO services including their mailing address. Will you utilize direct mail and promo items to warm up and convert your cold leads? Let us know in the comments! π€©