Nazar Lobai

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Victoria, BC
Nazar Lobai

I help Home Service Businesses, Plumbers, Electricians grow with Paid Advertising & Landing Pages

I help Home Service Businesses, Plumbers, Electricians grow with Paid Advertising & High Converting Websites | Contractor marketing | Google Ads consultant

09/16/2024

💲Before You Build a Brand, Build Revenue: Why BOFU Campaigns Come First💲

If you're a small business owner or startup founder, it’s time to rethink your approach to marketing. In 9 out of 10 cases, brand awareness campaigns shouldn’t be your focus—at least not yet.

While brand awareness is important—it builds trust, strengthens brand equity, and creates positive associations—it’s not where you should start.

Instead, focus on capturing the low-hanging fruit by prioritizing Bottom of the Funnel (BOFU) campaigns.

𝗪𝗵𝘆?
✅Immediate cash flow – You need revenue now.
✅Measurable ROI – You need to know what’s working.
✅Predictable outcomes – You can better forecast results.

If your ad budget isn’t unlimited, don’t be swayed by advice to jump straight into brand awareness. Maximize your BOFU campaigns first, and only then, consider broader brand-building efforts.

Make every dollar count!

09/14/2024

Ads are not for you!

Some business owners are surprised when I tell them we won’t be able to help.

And I get it—many agencies claim they can achieve anything.

But the reality is different.

If your website is as slow as a turtle…
If your conversion rate struggles…
If you lack unique selling points…
If your industry is overcrowded…
If your website feels outdated…
If CPCs are through the roof…
If calls go unanswered…

…then Google Ads, Meta Ads, and others won’t help you.

Yes, paid ads will accelerate your business—but they’ll either accelerate its growth or its failure.

So be honest with yourself. Don’t let anyone fool you.

What challenges have you faced with paid ads? Share your experiences in the comments!

04/12/2024

Just watched the “PPC Mastery Live: how to future-proof yourself and stay relevant in the Age of AI” by Miles McNair.

Conclusion?

#1 Deeply master Google Ads.

#2 Learn other skills - Become a T-shaped Google Ads specialist

If you are good only in Google Ads, that’s not going to be enough. With AI development, we will soon spend only 30% of our time inside Google Ads and 70% outside Google Ads.

When you are not in accounts, learn additional business and marketing skills that will help your clients. Help your clients optimize their offers, pricing, and landing pages.

What can you learn? (Pick 1 skill)
SEO
Meta Ads
AI
Creative strategy
Data & Analytics
CRO (my favorite❤️)

As a result, you will be more of a business partner than another Google Ads guy/girl.

And you will keep your clients happy.

👉 Share in the comments below which skill you're planning to learn to stay ahead in the Age of AI!

01/03/2024

Prepare Yourself For 2024!

Check if your website is ready to handle all the inquiries☎️

✅Check your Buttons, Contact Forms, Appointment Scheduling Software
Sometimes, buttons stop working, links get broken, and software can't charge your card. That's life.
So be prepared for it, don't waste your money. Check if everything works as it should.

✅Check your Website Load Time
You know you don't like to wait. So, if your website takes too long to load, any potential customer will just leave it. If you will try to remember, you probably abandoned slow websites yourself. After that, your client will most likely find your competitor who has a fast & optimized website and will order from there.

📌According to the findings of the Portent study, a site that loads in 1 second has a conversion rate 3x higher than a site that loads in 5 seconds. That means 3x clients!

To be sure that your website is fast:
1. Go to PageSpeed Insights.
2. Insert your website URL.
3. See how Google scores your website from 0 to 100 and how you can improve the result.

✅Check Mobile Optimization
Ensure your website is mobile-friendly and responsive📱
About 80% of users are currently checking the websites from their mobile phones.
Test your site's mobile responsiveness using tools like Google's Mobile-Friendly Test.

Address

Victoria, BC

Website

https://itslocalmarketing.com/

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