50th Parallel Public Relations Inc

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50th Parallel Public Relations Inc Raising your voices

PR agency in Victoria, B.C. B Corp Certified
Indigenous | Government | NFPs

We are 50th Parallel Public Relations, a values-focused PR agency dedicated to getting important messages heard. We are a women-owned and all-women agency committed to making creative, meaningful communications that bring lasting change and understanding. We identify vision, goals, and the
steps needed to exceed your indicators of success. Even important, meaningful messages and information have a hard time breaking through all of the noise. Since 2013, we have worked alongside diverse clients expanding their social outreach and impact. We specialize in working with Indigenous communities, government delegated agencies and thought leaders. Our clients know that creating change and making a difference is the cornerstone of success.

When people are stressed, overwhelmed or uncertain, communication can either add to the noise or help create clarity.Tha...
10/09/2026

When people are stressed, overwhelmed or uncertain, communication can either add to the noise or help create clarity.

That matters, especially in a crisis.

How we communicate can influence how informed, respected and supported people feel. Unclear or inconsistent messaging can add to existing stress, while thoughtful, transparent communication can help people navigate uncertainty.

Good communication and being grounded doesn't mean having every answer. Sometimes, it means being able to clearly say:

- Here's what we know.
- Here's what we don't know yet.
- Here's what we're doing next.

It's not about pretending everything is fine. It's about acknowledging uncertainty, communicating with empathy and giving people the information they need without adding unnecessary confusion or fear.

On World Mental Health Day, we're recognizing that communication is about more than sharing information. It's also about considering who receives it and helping create workplaces and communities — and a better world — where people feel informed, respected and heard.

Are you B Curious? We often get asked what it means to be a Certified B Corporation.For us, B Corp certification is not ...
10/08/2026

Are you B Curious?

We often get asked what it means to be a Certified B Corporation.

For us, B Corp certification is not simply something that appears beside our name. It’s how we think about business and how we practice it.

Practicing conscious PR is one of the ways we align our values with the work we do every day, to establish, build and occasionally rebuild trust.

We’re proud to be part of a global network of companies that practice business the way we do - all with the goal of building a better world.


Trust is rarely built through one big gesture. We believe that it’s built through hundreds of smaller ones.- Listening b...
10/06/2026

Trust is rarely built through one big gesture. We believe that it’s built through hundreds of smaller ones.

- Listening before speaking.
- Communicating clearly.
- Following through.
- Accepting responsibility.

For communicators, that means remembering that trust isn’t something we can simply tell an audience to have.

We have to create the conditions for it and then demonstrate it in action.

What if the best networking tool wasn’t talking, but listening?On October 8, we’re joining at the Net Zero Conference H...
10/02/2026

What if the best networking tool wasn’t talking, but listening?

On October 8, we’re joining at the Net Zero Conference Happy Hour in Los Angeles for The Trust Exchange to facilitate a short activation exploring active listening as a conscious tool for more meaningful connection.

Networking can sometimes feel like a performance: Introduce yourself, explain what you do professionally, make an impression.

The Trust Exchange asks us to try something different.

Stay curious.

Reflect back.

Leave space.

Trust doesn’t always begin with having the right thing to say. We believe it begins with helping someone feel seen and heard.

We are deeply saddened by the tragic events that occurred in the Tsawwassen First Nation community yesterday during the ...
10/01/2026

We are deeply saddened by the tragic events that occurred in the Tsawwassen First Nation community yesterday during the National Day for Truth and Reconciliation gathering.

Our thoughts are with the families and loved ones of the two Elders who lost their lives, and with the entire Tsawwassen First Nation community as they grieve this devastating loss.

That this loss occurred as community members gathered to honour Survivors, remember the children who never returned home and walk together in the spirit of truth and reconciliation makes an already heartbreaking day especially difficult.

We recognize the profound impact of this tragedy and the grief being felt across the Tsawwassen First Nation community.

National Day for Truth and Reconciliation and Orange Shirt Day call on us to reflect on the history and ongoing impacts ...
09/30/2026

National Day for Truth and Reconciliation and Orange Shirt Day call on us to reflect on the history and ongoing impacts of the residential school system, while honouring the resilience and contributions of Indigenous Peoples.

Reconciliation is an ongoing process, which is why, not just today but every day, we reflect on truth, commit to reconciliation and amplify Indigenous voices.



To learn more about The National Day for Truth and Reconciliation and Orange Shirt Day, visit:
https://www.50thparallelpr.com/back-to-school-a-lesson-about-the-national-day-for-truth-and-reconciliation/

We’re feeling a sense of refresh this fall. 🍂With the change in season, we’re getting back into routine (back to school!...
09/25/2026

We’re feeling a sense of refresh this fall. 🍂

With the change in season, we’re getting back into routine (back to school!) and setting our intentions for the months ahead.

For us, that means full calendars, new projects and lots of exciting work underway.

Here’s to a new season and all the possibilities that come with it!

How are you feeling as you step into fall?

Trust isn't something communications can manufacture.What communications can do is strengthen the conditions in which tr...
09/23/2026

Trust isn't something communications can manufacture.

What communications can do is strengthen the conditions in which trust can be built.

Swipe through for some of the ways we use communications to help build trust for our clients.

Where do you see communications having the greatest impact on trust?

This month, we shared that our 2026 giving as a 1% for the Planet member () had been certified, with more than $10,000 c...
09/21/2026

This month, we shared that our 2026 giving as a 1% for the Planet member () had been certified, with more than $10,000 contributed to our environmental partners.

As part of that announcement, we promised to introduce you to the organizations behind that impact.

Our team selected partners with a focus on organizations working within the communities where we live and operate, allowing our giving to support environmental action that is both meaningful and close to home.

Swipe through as we proudly introduce our current environmental partners and some of the important work they’re doing.

Accounts tagged:


garderiviere

Visual design is no longer just aesthetics. It’s evidence of organizational values in action.This approach guides our de...
09/17/2026

Visual design is no longer just aesthetics. It’s evidence of organizational values in action.

This approach guides our design work because when your visual systems reflect your values, they build trust.

A recent brand guide we created for Snuneymuxw First Nation’s Membership Code is a powerful example.

For the branding, our goal was to create a distinct brand identity that felt authentically Snuneymuxw and grounded in the Nation’s culture. We looked to culturally significant objects, particularly the many forms of weaving found in baskets and blankets, and explored how their meaningful patterns could be thoughtfully translated into a contemporary visual language for the Membership Code.

We began with visual representations and references to these objects, simplifying their patterns into geometric forms that became the foundation of the brand. From there, individual shapes could be pulled out and recombined, creating a flexible system that stays connected to the Nation's cultural origins.

Photography became another important part of the identity. By bringing together macro and micro perspectives, alongside ancestral and contemporary imagery, the system reflects the Membership Code at both a community-wide and deeply personal level.

Together, the patterns and photography create a visual language that connects the broader scope of the Membership Code with the personal experiences, histories and identities of the people it represents.

Address

724 Lorimer Road
Victoria, BC
V9B6G3

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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