50th Parallel Public Relations Inc

50th Parallel Public Relations Inc Raising your voices

PR agency in Victoria, B.C. B Corp Certified
Indigenous | Government | NFPs

We are 50th Parallel Public Relations, a values-focused PR agency dedicated to getting important messages heard. We are a women-owned and all-women agency committed to making creative, meaningful communications that bring lasting change and understanding. We identify vision, goals, and the
steps needed to exceed your indicators of success. Even important, meaningful messages and information have a

hard time breaking through all of the noise. Since 2013, we have worked alongside diverse clients expanding their social outreach and impact. We specialize in working with Indigenous communities, government delegated agencies and thought leaders. Our clients know that creating change and making a difference is the cornerstone of success.

Trust is often assessed before a single word is read.People evaluate organizations through signals — design, behaviour, ...
06/02/2026

Trust is often assessed before a single word is read.

People evaluate organizations through signals — design, behaviour, responsiveness, consistency and leadership presence. Credibility is shaped long before formal messaging begins.

That’s why we’re sharing this public trust check-in: to help organizations identify where perception and practice may not fully align.

Consider:
• Design as ethics
• Visibility and accountability
• Participation versus broadcasting

At 50th Parallel PR, we work with organizations to design, govern and sustain the communication systems trust depends on before scrutiny arrives.

If this exercise revealed complexity rather than clarity, it may signal that deeper stewardship, alignment or structural support is required.

We’re currently offering complimentary vision sessions for organizations navigating trust, visibility and communications complexity. Contact us through the link in our bio to learn more.

Wahous Wilderness Lodge moves with the rhythm of ʕaḥuusʔatḥ (Ahousaht) territory.Owned and stewarded by the Nation, our ...
05/29/2026

Wahous Wilderness Lodge moves with the rhythm of ʕaḥuusʔatḥ (Ahousaht) territory.

Owned and stewarded by the Nation, our client exists within a sacred place where land, water and culture have remained intertwined for generations. Here, the beauty of the territory is inseparable from the stewardship and traditions of the ʕaḥuusʔatḥ people.

Open from June through October, each stay invites guests to slow down, walk gently and be received.

We are honoured to work alongside and support the thoughtful stewardship and storytelling surrounding this remarkable place as they welcome guests for the 2026 season.

Last week, our second cohort of Lead with Clarity — a whole-person leadership series focused on values-led communication...
05/27/2026

Last week, our second cohort of Lead with Clarity — a whole-person leadership series focused on values-led communication, public articulation and leadership visibility — came to a close.

Each cohort takes its own shape, guided by the experiences and perspectives each person brings into the room. This spring session, the conversation kept returning to what we carry with us without realizing it.

Together, we explored where those patterns come from, what shaped them and whether they still serve who we are today. Some realized they had been leading from beliefs they never consciously chose, a series of experiences that told them how to be. Others found the specific moment that set the tone for everything after and saw, for the first time, how much their leadership had been a response to it.

Lead with Clarity isn’t about conforming to a predetermined model of leadership. It’s about defining what whole-person leadership means to each of us, cultivating a way of leading that is sustainable, self-aware and authentic under pressure.

If you feel called to lead with greater intention, communicate with greater clarity and develop a leadership practice that is aligned with who you are, this course is designed for you.

Reserve your place in the upcoming fall cohort through the link in our bio.

We’re honoured to share that our ongoing work with the Te’mexw Treaty Association () has been recognized with a Gold Qui...
05/21/2026

We’re honoured to share that our ongoing work with the Te’mexw Treaty Association () has been recognized with a Gold Quill Award of Merit in Community Relations.

The International Association of Business Communicators () Gold Quill Award is one of the most prestigious and respected international awards in our industry, recognizing excellence in research, planning, ex*****on and measurable impact.

For nearly a decade, we have partnered with TTA to strengthen communications capacity in service of its member Nations as they move through the BC Treaty Process.

Our approach goes beyond information sharing. It deepens understanding, builds confidence and supports meaningful participation in decisions that shape Nations’ futures.

Recognition like this reminds us that thoughtful, community-centered communications work matters, especially when the issues being navigated carry long-term significance for communities and future generations.

Over the years, we’ve supported communications strategies, brand development, media relations, leadership visibility, ev...
05/20/2026

Over the years, we’ve supported communications strategies, brand development, media relations, leadership visibility, events, podcasts, public engagement initiatives and more.

Some projects have concluded, while others continue to evolve alongside the communities, organizations and leaders we work with.

What continues to inspire us most is work rooted in trust, care and long-term relationship building — communications that require not only strategy, but sensitivity, empathy and deep listening. Work that asks us to navigate complexity thoughtfully, hold space for difficult conversations and support people through moments that matter.

This is the work that continues to shape us every day.

05/15/2026

A client recently told us, “We just need more content.” But that’s not actually what we heard.

At 50th Parallel, we listen not only to the words being said but to the meaning underneath them.

That understanding helps us get closer to the actual support being asked for, not just the deliverable attached to it.

Have you ever realized the problem being presented wasn’t the real problem at all?

May marks three years since we became B Corp Certified!By practicing business as a force for good, we are intentionally ...
05/08/2026

May marks three years since we became B Corp Certified!

By practicing business as a force for good, we are intentionally facilitating impact that is measurable and built to last.

Over the past few years, this commitment has continued to deepen in meaningful ways:

- Becoming a 1% for the Planet member as part of our ongoing commitment to environmental responsibility.
- Recertifying as a Living Wage employer to better support the people who make our work possible.
- Expanding our pro bono client work to help reduce barriers for organizations and leaders doing purposeful, community-centred work.

To everyone who has been part of this journey, thank you. We’re grateful to be building this work together and we feel we are only at the beginning.



What does it mean to honour someone’s voice?It starts with recognizing that it already exists. It’s not something we cre...
04/30/2026

What does it mean to honour someone’s voice?

It starts with recognizing that it already exists.

It’s not something we create, it’s something we help discover, support and carry forward with clarity.

In our latest blog, we explore why this approach matters and what it looks like in practice.

Read it today at the link in our bio.

Our 2026 Trends Report is now live!Today, credibility lives in plain sight. Stakeholders aren’t just listening to what o...
04/28/2026

Our 2026 Trends Report is now live!

Today, credibility lives in plain sight. Stakeholders aren’t just listening to what organizations say; they’re watching how they operate.

This year’s report looks at what that shift means for communications and where organizations are winning or losing trust as expectations continue to rise.

Explore the report today through the link in our bio.

Looking to integrate the 2026 trends into your work? Our newly launched workshop series includes a session designed for organizations and leadership teams. It unpacks our findings while offering practical steps to strengthen how you communicate and navigate real-world contexts.

Visit the link in our bio to explore the workshop series today.

People don’t just listen to what organizations say anymore. They watch what they do.You can have the right messaging and...
04/27/2026

People don’t just listen to what organizations say anymore. They watch what they do.

You can have the right messaging and values. But if the way you operate tells a different story, that’s what people will remember.

Which raises the question:

Do actions truly speak louder than words?

Address

724 Lorimer Road
Victoria, BC
V9B6G3

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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