50th Parallel Public Relations Inc

50th Parallel Public Relations Inc Raising your voices

PR agency in Victoria, B.C. B Corp Certified
Indigenous | Government | NFPs

We are 50th Parallel Public Relations, a values-focused PR agency dedicated to getting important messages heard. We are a women-owned and all-women agency committed to making creative, meaningful communications that bring lasting change and understanding. We identify vision, goals, and the
steps needed to exceed your indicators of success. Even important, meaningful messages and information have a

hard time breaking through all of the noise. Since 2013, we have worked alongside diverse clients expanding their social outreach and impact. We specialize in working with Indigenous communities, government delegated agencies and thought leaders. Our clients know that creating change and making a difference is the cornerstone of success.

Trust can’t be rushed; it’s earned through ongoing presence.For our client, Snuneymuxw First Nation, that meant shifting...
09/04/2026

Trust can’t be rushed; it’s earned through ongoing presence.

For our client, Snuneymuxw First Nation, that meant shifting from episodic media engagement to a more deliberate, relationship-based media strategy.

Instead of only engaging journalists when there was a major announcement, the Nation maintained a consistent presence, sharing context, clarifying priorities and building relationships over time.

From this, media coverage increased and, most importantly, became more accurate, balanced and aligned with the Nation’s long-term community goals.

The difference between organizations that sustain trust and those that lose it, isn’t budget or volume. It’s the discipline to show up consistently, stay true to your values and make space for real relationships.

What’s something that you’ve learned can’t be rushed?

We are proud to share that we have been named a finalist in PR Daily's () Nonprofit Communications Awards in the Communi...
08/31/2026

We are proud to share that we have been named a finalist in PR Daily's () Nonprofit Communications Awards in the Community-Nonprofit Partnership category for our collaborative work with the (TTA).

This recognition celebrates excellence in mission-driven communications that inform communities, build trust and inspire action through strategic storytelling, creative campaigns and purposeful outreach.

As the second recognition of our partnership with TTA, this is a deeply meaningful milestone — one that reflects the care, integrity and commitment at the heart of this work.

Winners will be announced, and finalists celebrated, on September 30, 2026, in New York City.

In April 2024, we had the honour of supporting ʕaaḥuusʔatḥ (Ahousaht) First Nation in their ʔahʔiiḥčp ʔukʷił ʔiqḥmuut ...
08/26/2026

In April 2024, we had the honour of supporting ʕaaḥuusʔatḥ (Ahousaht) First Nation in their ʔahʔiiḥčp ʔukʷił ʔiqḥmuut (Honouring Our Ancient Ones) Project.

This community-led initiative sought to locate missing children from the Ahousaht and Christie Indian Residential Schools through archaeological research, advanced scanning technology and oral testimony. Throughout the project, the priority was to communicate with care, transparency and cultural integrity.

Our support included:
- Media relations materials: Event social media guide, project social media content, presentation template, community notice, media monitoring and outreach, day-of-support and media process guide.
- Strategic communications: key messaging and FAQs

The impact:
- Built and maintained a media list of 123 contacts.
- Engaged 59 media outlets and 20 local and regional institutions.
- Secured 10 stories published across 28 local, regional and international outlets.
- Supported communications surrounding three public statements issued by a BC minister, a neighbouring First Nation and an Indigenous organization.

Our role was to support, not speak for the Nation. By walking alongside the project team, we ensured respectful storytelling that centred community voice and truth.

Audiences today aren’t seeking another polished organization. They're looking for people they can trust.Overwhelmed by t...
08/24/2026

Audiences today aren’t seeking another polished organization. They're looking for people they can trust.

Overwhelmed by traditional advertising and unmoved by faceless corporate messaging, audiences are craving authentic communication grounded in real people, honest stories and meaningful action.

Swipe through to discover four meaningful actions you can implement in the next 30 to 90 days to strengthen your relationships and build lasting stakeholder trust.

If you’ve ever felt you had something meaningful to say but weren’t sure how to express it in a way that felt aligned an...
08/21/2026

If you’ve ever felt you had something meaningful to say but weren’t sure how to express it in a way that felt aligned and sustainable, this is the place to begin.

Join us this September for our third cohort of Lead with Clarity, a six-week guided masterclass designed to help you shape your message, uncover your unique point of view and build a visibility strategy rooted in purpose.

Spots are intentionally limited to keep the experience intimate, reflective and high-touch. If this speaks to you, visit the link in our bio to learn more and reserve your spot.

We thought we’d share our take on this trend.Showing up authentically, listening first and building trust that lasts are...
08/20/2026

We thought we’d share our take on this trend.

Showing up authentically, listening first and building trust that lasts are just a few of the ways we approach our work.

We do this because it actually makes a difference. Taking the time to truly understand our clients means we can show up better for them, creating greater impact and making the most informed decisions.

Kinda chic to do things with intention (because the truth never goes out of style).

Crisis communications shouldn't begin when the crisis does.With communities across BC currently facing an active emergen...
08/19/2026

Crisis communications shouldn't begin when the crisis does.

With communities across BC currently facing an active emergency, our thoughts are first and foremost with those affected, displaced and responding on the ground.

It’s also an important reminder that effective crisis communication begins long before an emergency happens.

During a crisis, communication has a different purpose. It’s less about polished storytelling and more about sharing timely, accurate information that people can easily understand and act on.

Preparation matters. Clear roles, trusted channels, accessible information and an established communications plan can help organizations and communities respond with greater clarity and care when circumstances change quickly.

We’re sharing a few resources that may be helpful in strengthening your own emergency communications planning, as well as organizations providing recovery and evacuation support to communities currently affected.

For eight years we have worked alongside the Te’mexw Treaty Association (TTA) building communications capacity in suppo...
08/12/2026

For eight years we have worked alongside the Te’mexw Treaty Association (TTA) building communications capacity in support of its member Nations as they move through the BC Treaty Process.

TTA is a non-profit society formed by five Coast Salish Nations: Beecher Bay (SC’IȺNEW̱), Malahat, Snaw-naw-as (Nanoose), Songhees and T’Sou-ke.

Our partnership has brought together a range of communications tools and engagement approaches, including printed materials, virtual sessions, in-person gatherings, a comprehensive members’ portal and structured opportunities for members to connect directly with negotiators, Nation leaders and legal counsel.

The result is a communications approach that does more than provide consistent, up-to-date information. It strengthens understanding, builds confidence and supports members in meaningfully participating in decisions that will shape the futures of their Nations.

Sunday, August 9, is the International Day of the World’s Indigenous People. A time to honour and celebrate the culture,...
08/09/2026

Sunday, August 9, is the International Day of the World’s Indigenous People.

A time to honour and celebrate the culture, knowledge, language and environmental stewardship of Indigenous Peoples worldwide, while raising awareness of the challenges they face and the rights that continue to be impacted.

This year’s theme is especially meaningful, Honouring Indigenous Midwives: Safeguarding Life and Well-Being.

Swipe through this post to learn more about this day and discover what this theme speaks to.

The foundation of our work is our team.We are incredibly proud to have such a talented group of individuals whose care a...
08/06/2026

The foundation of our work is our team.

We are incredibly proud to have such a talented group of individuals whose care and dedication enable us to build meaningful, lasting relationships with our clients.

Join us as we celebrate and highlight the many special talents of our team members, showing how they use their skills to uplift and empower our clients.

Address

724 Lorimer Road
Victoria, BC
V9B6G3

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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