50th Parallel Public Relations Inc

50th Parallel Public Relations Inc Raising your voices

PR agency in Victoria, B.C. B Corp Certified
Indigenous | Government | NFPs

We are 50th Parallel Public Relations, a values-focused PR agency dedicated to getting important messages heard. We are a women-owned and all-women agency committed to making creative, meaningful communications that bring lasting change and understanding. We identify vision, goals, and the
steps needed to exceed your indicators of success. Even important, meaningful messages and information have a

hard time breaking through all of the noise. Since 2013, we have worked alongside diverse clients expanding their social outreach and impact. We specialize in working with Indigenous communities, government delegated agencies and thought leaders. Our clients know that creating change and making a difference is the cornerstone of success.

National Indigenous Peoples Day is an opportunity to honour and celebrate the enduring histories, cultures, leadership, ...
06/19/2026

National Indigenous Peoples Day is an opportunity to honour and celebrate the enduring histories, cultures, leadership, knowledge and resilience of First Nations, Inuit and Métis Peoples.

As June 21 approaches, our team has gathered a collection of resources that have broadened our perspectives and deepened our understanding of Indigenous voices and experiences.

We hope these recommendations encourage continued learning, reflection and meaningful engagement with Indigenous perspectives and storytelling in the days ahead.

What resources have shaped your learning journey? We’d love to see your favourites in the comments below.

06/17/2026

What is performative leadership?

It’s when we lead from expectation rather than authenticity.

Many leaders have learned to show up in ways they believe are expected of them. Whether it’s to gain approval, project confidence, meet expectations or maintain a certain image, those behaviours don’t always reflect who they truly are.

In our six-week masterclass, Lead with Clarity, we often explore the difference between performative leadership and whole-person leadership.

Whole-person leadership begins with self-awareness. It’s the practice of leading from a place of alignment between who you are, what you value and how you show up every day.

It takes courage to define leadership on your own terms rather than adopting a version you think others want to see.

So, ask yourself:

Are you leading as the person you truly are or as the person you think you should be?

Since February, we’ve had the privilege of working with Metlakatla First Nation () to help bring structure, consistency ...
06/10/2026

Since February, we’ve had the privilege of working with Metlakatla First Nation () to help bring structure, consistency and clarity to its communications.

That work has included support for community gatherings, such as their Annual General Meeting, as well as ongoing digital updates related to career opportunities, Nation news, programs and announcements.

Whether members are looking for work, following a program update or staying connected to what’s happening at home, the goal is simple: to make important information clear, accessible and available when people need it.

We are grateful to support this work alongside Metlakatla.

The Connect Fund () is a non-profit organization working to improve access to gender-affirming and transition-related c...
06/05/2026

The Connect Fund () is a non-profit organization working to improve access to gender-affirming and transition-related care for trans, non-binary and gender-diverse communities across Ontario and Alberta.

Established in response to growing gaps in care, long waitlists and financial barriers, the organization helps bridge critical systemic gaps by directly funding access to essential services, including hormone therapy, counselling and surgery.

We partnered with the Connect Fund to support communications and fundraising efforts leading into its largest donor event of the year. It was a privilege to provide this support on a pro bono basis and contribute to work advancing access, dignity and care for these communities.

What we supported:
- Key messaging and sub-brand design
- Media release and outreach
- Donor invitations and event materials
- Event-day support and photography

The impact:
- More than 50 prospective donors in attendance
- Over $20,000 raised in support of gender-affirming care

Trust is often assessed before a single word is read.People evaluate organizations through signals — design, behaviour, ...
06/02/2026

Trust is often assessed before a single word is read.

People evaluate organizations through signals — design, behaviour, responsiveness, consistency and leadership presence. Credibility is shaped long before formal messaging begins.

That’s why we’re sharing this public trust check-in: to help organizations identify where perception and practice may not fully align.

Consider:
• Design as ethics
• Visibility and accountability
• Participation versus broadcasting

At 50th Parallel PR, we work with organizations to design, govern and sustain the communication systems trust depends on before scrutiny arrives.

If this exercise revealed complexity rather than clarity, it may signal that deeper stewardship, alignment or structural support is required.

We’re currently offering complimentary vision sessions for organizations navigating trust, visibility and communications complexity. Contact us through the link in our bio to learn more.

Wahous Wilderness Lodge moves with the rhythm of ʕaḥuusʔatḥ (Ahousaht) territory.Owned and stewarded by the Nation, our ...
05/29/2026

Wahous Wilderness Lodge moves with the rhythm of ʕaḥuusʔatḥ (Ahousaht) territory.

Owned and stewarded by the Nation, our client exists within a sacred place where land, water and culture have remained intertwined for generations. Here, the beauty of the territory is inseparable from the stewardship and traditions of the ʕaḥuusʔatḥ people.

Open from June through October, each stay invites guests to slow down, walk gently and be received.

We are honoured to work alongside and support the thoughtful stewardship and storytelling surrounding this remarkable place as they welcome guests for the 2026 season.

Last week, our second cohort of Lead with Clarity — a whole-person leadership series focused on values-led communication...
05/27/2026

Last week, our second cohort of Lead with Clarity — a whole-person leadership series focused on values-led communication, public articulation and leadership visibility — came to a close.

Each cohort takes its own shape, guided by the experiences and perspectives each person brings into the room. This spring session, the conversation kept returning to what we carry with us without realizing it.

Together, we explored where those patterns come from, what shaped them and whether they still serve who we are today. Some realized they had been leading from beliefs they never consciously chose, a series of experiences that told them how to be. Others found the specific moment that set the tone for everything after and saw, for the first time, how much their leadership had been a response to it.

Lead with Clarity isn’t about conforming to a predetermined model of leadership. It’s about defining what whole-person leadership means to each of us, cultivating a way of leading that is sustainable, self-aware and authentic under pressure.

If you feel called to lead with greater intention, communicate with greater clarity and develop a leadership practice that is aligned with who you are, this course is designed for you.

Reserve your place in the upcoming fall cohort through the link in our bio.

We’re honoured to share that our ongoing work with the Te’mexw Treaty Association () has been recognized with a Gold Qui...
05/21/2026

We’re honoured to share that our ongoing work with the Te’mexw Treaty Association () has been recognized with a Gold Quill Award of Merit in Community Relations.

The International Association of Business Communicators () Gold Quill Award is one of the most prestigious and respected international awards in our industry, recognizing excellence in research, planning, ex*****on and measurable impact.

For nearly a decade, we have partnered with TTA to strengthen communications capacity in service of its member Nations as they move through the BC Treaty Process.

Our approach goes beyond information sharing. It deepens understanding, builds confidence and supports meaningful participation in decisions that shape Nations’ futures.

Recognition like this reminds us that thoughtful, community-centered communications work matters, especially when the issues being navigated carry long-term significance for communities and future generations.

Over the years, we’ve supported communications strategies, brand development, media relations, leadership visibility, ev...
05/20/2026

Over the years, we’ve supported communications strategies, brand development, media relations, leadership visibility, events, podcasts, public engagement initiatives and more.

Some projects have concluded, while others continue to evolve alongside the communities, organizations and leaders we work with.

What continues to inspire us most is work rooted in trust, care and long-term relationship building — communications that require not only strategy, but sensitivity, empathy and deep listening. Work that asks us to navigate complexity thoughtfully, hold space for difficult conversations and support people through moments that matter.

This is the work that continues to shape us every day.

05/15/2026

A client recently told us, “We just need more content.” But that’s not actually what we heard.

At 50th Parallel, we listen not only to the words being said but to the meaning underneath them.

That understanding helps us get closer to the actual support being asked for, not just the deliverable attached to it.

Have you ever realized the problem being presented wasn’t the real problem at all?

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724 Lorimer Road
Victoria, BC
V9B6G3

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Wednesday 9am - 5pm
Thursday 9am - 5pm
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