BPMG - Business Partner Marketing Group

12/18/2021

ABSOLUTE, UTTER & TOTAL Marketing FAIL!!

When THE TWO BIGGEST *Shopping-Specific* days of the year fall on - let’s say - Friday, November 26 and Monday Nov. 29, then receiving the BIG advertising mailer for it on the Friday *EXACTLY* one week later (December 3rd) has REALLY 110% missed not only the point, but also the boat.

Further, this mailer should technically have arrived at least a few days *before* Black Friday; ideally on the Monday (Nov. 22nd) of that week to give recipients a day or two to browse, even compile a list.

So this mailer was actually 11 days “late.”

To a recipient it’s unimportant who is to blame - whether the creative, printer, logistics, or postal service - because EIGHT DAYS AFTER the biggest Sale of the year kicked off, inventories are guaranteed depleted.

And that despite the fact the ‘promotional code’ is valid through December 31st, a fact that is almost certain to have been lost due to its tiny, minor byline.
Again, when the items one wants *in one’s ONLY size* are sold out, all discounts become meaningless.

About the only ‘saving grace excuse’ is IF The (SHEIN) Company wanted to spread traffic and demand/sales out over several weeks to better match supply chain driven delivery constraints. But THAT is a real stretch and not easily rectified with the Black Friday and Cyber Monday ‘theme.’

Will some people have used this subsequently for their Christmas purchases? Quite possibly, but “Black Friday and Cyber Monday Deals” were 100% missed … and *precisely THAT* is the real Consumer-centric - and likely also company-set objective - Failure here.

For better, smarter, more timely and results-producing Marketing Campaigns - from strategy to planning, ex*****on, creative, deliverables and measurement, hire BPMG - Business Partner Marketing Group.

We’re READY to Make YOUR Business Even More Successful in 2022!
Let’s get started today with a message, eMail or Phone call.

07/09/2021

When 'smart' Marketing ACTUALLY is as 'dumb as they come:'

Cascade Platinum's "Dishwasher Dipper" (TV) advert telling us
"it makes sense to" - get this - "Run HALF a Dishwasher Load save a few (even 15) L of water."

HOW DUMB (OK fine: "gullible") )does Procter & Gamble (the company in focus here) think its "Cascade Platinum" users are, suggesting with a straight face to run a FULL $0.33 detergent pod for a ½ load JUST to save $0.05 of hot water.

FIRST, "who" doesn't have enough dishes in a cupboard to last through until a dishwasher is at least 3/4-or-so full?
Sure, my mom would need 5 days to fill one, and so chooses to hand-wash everything, but THAT isn't the storyboard scenario here.

Second, if they don't, *WHY* are they using a DW to begin with, rather than wash 7 plates, 4 bowls, 1 pot, & 4 glasses plus a little cutlery by hand all-at-once?

By now we SHOULD all be probably 110% ALL about not wasting (too much); energy, resources, water, work/effort, etc..
BUT *THIS* campaign is designed & crafted 110% to "use more DW soap than necessary" since a single pod is MADE to wash a FULL load."

And while NOT wasting 15L and the energy to heat it IS absolutely laudable, even necessary, this message is a *TOTAL Red Herring.*

Because EVERY Dishwasher WILL use 15L of hot water - PLUS the FULL detergent pod! - to run any cycle, whether it's full or a half-load, or even completely empty.

So, there's NOTHING - 110% NOTHING! - "sustainable" about THIS!

And anyone who understands how dishwasher detergent works will agree that using a full detergent amount in a mostly empty load is actually BAD for the dishes, as the soap's corrosiveness is not nearly consumed & diluted enough by what little food-remnants is on those few dishes.
Hence 'etched' glassware & porcelain, as well as corrosion-pitting on cutlery, even the stainless stuff, results.

Lastly, running a DW 1/2-load **ALSO wastes** not only the amount of WATER in question (as the DW will still use the FULL amount of water it would normally use), BUT ALSO the very (FULL pack of) detergent the company is most-gleeful to sell you.

This is one instant where the "Marketing" message is as transparently dumb as the consumers the company and its agency thinks and hopes they are.

IF you're the Consumer, *DON'T FALL FOR IT!!* 15L of even hot water is probably worth just under $0.05 BUT the detergent pack alone - will cost you approx. $0.33 PLUS the 15L of water the dishwasher uses.

It's a quality product - absolutely! (WE use it at home; VERY satisfied too) - BUT P&G's Advertising and Marketing creative needs some new, next-level smarts their current agency is lacking.

IF *YOU* are a BUSINESS that needs or just wants to "increase" Sales, WE can think of MUCH BETTER, smarter and more sensible, defensible AND effective messages than this total B.S. approach.

Hire US NOW to THINK, define, & create it. ... OK, how 'bout NOW?

01/20/2021

According to a new Financial Service's TV Advert, ...
"8 months is *almost* a year."

While it's not entirely false, at-worst it's a "crock of $ #*7* and at-best it's "patently misleading"

03/04/2020

Future Marketing challenges for Automobile manufacturers in the predicted *autonomous driving* era will be HOW to make an equal-commodity product 1) stand out and 2) *more* appealing WITHOUT mentioning, featuring or relying on its Number ONE selling feature: the function for which it IS designed and made: "Driving."

Sure, there will be an abundance of focus on "size, utility, creature comfort, and amenities" as well as things like "luxury, aesthetics, sportiness, connectivity and entertainment" .. .but they ALL have a finite ability to out-do a competitor or find appeal with buyers.

Also, when ALL vehicles on Highways and City Streets everywhere are interlinked and moving at 1-click below the speed limit, HOW is there ANY need for Sports cars and Performance features "above and beyond" what the lowest common denominator demands?
A) because there can BE no place to actually USE them, and
B) because - without an ability to directly human-input the driving function: a.k.a. "to DRIVE" - what IS the point of having more powerful drivetrain (even electric ones), sport suspensions, and/or high performance ... anything?

Adverts like *this one* (just one of ... ALL of them; see video-links, below) WILL absolutely render terms like (VW's old) "Fahrvergnügen" (i.e. "fun/pleasure to drive") and (BMW's) "Ultimate Driving Machine" - and many others, like those concepts for Off-Road-enthusiast vehicles - 100% redundant and unmarketable.

Instead, all Automakers will have to compete for taglines not unlike "Least boring way to get there," "More Entertainment than a Amusement Park / Fun Fair," and "Enjoy the scenery you're going past" (though no-one actually will, because of 5G-connected surround-entertainment systems), even some outrageously ludicrous ones like "Lets you get liquored while going TO the party," "What happens IN our 'wagon' stays in our wagon" and "Always your safe ride home after a night of heavy blackout binge drinking."

OK, the ludicrous ones are there to see who's actually read down this far ... but don't think 'some' ad agency won't at least *float* it - sure, with a laugh - in some meeting.
You KNOW they will, whether seriously (hopefully not) OR like "I" just did - dripping with a bit of sarcasm and humour, *absolutely & utterly in-jest.*

But seriously, the entirety of Automotive Marketing will be turned solidly on its head, because "A more comfortable ride than sitting in granddad's recliner" will NOT command either a significant price premium OR create huge demand for ANY Brand in ANY vehicle segment. Especially the Premium ones.

·

NOW, if > *YOUR* < Business has - probably - a whole different set of Marketing, Business Growth & Development challenges to solve, Opportunities to create, and change to conquer - let's say Retail challenged-dynamics resulting from the onslaught of Online sellers and changing consumer behaviour - ...
* I CAN HELP! *

My Unique Bespoke Approach leverages my unique ability to problem-solve using Creativity AND Analytical Thinking & Data collection, Anal~sis AND Interpretation combined with my ability to Craft & Communicate insightful, attention-commanding compelling *messages* that connect deeply, resonate, and compel mindshare, reflection and action.
THAT sets me apart from the rest of the field and creates ROI vs. another's mediocre results at great expense.

First we'll identify what's REALLY happening and create a timely, logical action plan to produce the desired change/s. Then, let's make it happen.

Available right NOW on very flexible terms, ... all YOU have to do is Call or Message. How about ... "NOW" ...?

Have a most Excellent day in the meantime!

·

VW:
https://youtu.be/aEOEGAZUYVo

Subaru:
https://youtu.be/X3Bpc8BUC6k

BMW:
https://youtu.be/olOdmEVbbB8

Mercedes-Benz:
https://youtu.be/QQ3wgCzfXk0

Some drive for a living. Others live to drive. Introducing the new 2020 Volkswagen Passat. This is Car Country. Discover specific model features an...

06/13/2019

THIS!

The essential take-away for 'us' as Marketers is several-fold:

Marketing's #1 Mission is to create messages (etc.) and environments to build reasonably deliverable customer expectations, and ways to make 'exceeding' them doable, to attract and affect transactions

=> Lily marketed all through her interaction with Ryan: she created an expectation, up-marketed, and exceeded at every turn to create a positive, perfect experience

She not only squarely hit, but truly mastered, all the crucial Marketing elements *we* firmly believe are part of the Marketing Success and ROI mix to create her very own instance of an "incredibly positive, memorable customer eperience" with ...

· Greeting
· Instant Personal Connection
· Neural Marketing
· Creating Personal Affinity
· Going the Extra Mile
· Asking for the Sale, an Upsell, AND a Return Visit

AND, you may have noted, she NEVER welcomed customer Ryan with that dreaded & despised bane-of-our-existence question: "how are you?"

·

Hire BPMG to identify, create and measure similar ways of harnessing OUR nearly 4 decades of Marketing, Customer Service and Sales experience to 'UPP' *their* and YOUR Customer Interactions, Potential and Results.
PURE ROI!

We can't hire Lily for you, BUT we know how she thinks, so we can explain & help understand how YOUR customers (or friends, supporters and even employees?) may want to be approached, messaged or reached and treated for MAXIMUM Satisfaction, Repeat business and Loyalty.

Obviously not all customers WANT "The Ryan Treatment" every time they need something; most often, a coffee is "JUST" get in, get the java and get going; no chit-chat or personal connection required or desired. It happens too.

The point is to give YOUR STAFF the vital insights, guidance, information and experiences to make the right success decisions based on experience, observation and circumstance.

Because 85% of ALL purchases and customer experiences fall apart due to some human element - from attitude to rigid scripting, even 'abject failure to deliver on expectations' - during the SALES phase, *NOT the actual Marketing phase.*

Our Services are more crucial than most people know and more affordable than they expect. But most importantly, they are an investment that pays dividends over and over. So, you can't afford not to hire us. Let's discuss, maybe over coffee.

We're ready and thrilled to be of service when you are;
Phone · eMail · Social Media + us to get started.

Our Business is Making Yours Even More Successful™

Have a MOST excellent, beautiful and successful day!

https://youtu.be/63X4AJO-KDM

Keynote Speaker Ryan Estis tells the story of a very special encounter with Starbucks Shift Supervisor Lily Olson on Christmas Eve. If you know Ryan's story ...

02/22/2019

The video, with its 'take' on the English language, sounds progressively funnier the longer it goes. I predict you WILL LOL!

Premise:
Its CRUCIAL *applicable here* point actually isn't about language phonetics, though, but rather the standardized conventions-of-use we ALL have to 1) know, and 2) abide-by for it to work.
IF everyone knew and used 'Englsih' according to the video, *it* would sound perfectly normal and we would all understand what was said. And our current usage would amuse us, instead.

And THAT is where the proverbial rubber meets the road: "Rules & Conventions in Communication are Crucial!"

From a "does spelling (or punctuation) count?" and "I don't know (or care about?) the differences between" - for example *their-there-they're* or *too-to-two,* even *your-you're* (to list just a few) - language-offenders try to justify themselves with a stern "you know what I mean(t)."

Using the latter 'defense' let's test a singular change in punctuation:

"Let's eat, grandma!" ... - VS. - ... "Let's eat grandma!"

CLEARLY just one *error* can make a serious, even detrimental, difference in what was intended to be said VS. what is actually received by recipients.
And "NO!, we *assume* to know what was meant, but only because the alternative is too disturbing to accept." Ergo, we should not even be confronted with disturbing options.

Knowing and adhering to 'rules and conventions' IS crucial - perhaps not every time, but at least every time we communicate professionally.

As a Professional Marketer, this issue is always top-of-mind for two main reasons.
First because "I" am crucially aware of EVERY word - and its potential nuance - used to communicate any message; for the just-stated reason above.
The second, being that the level, clarity and quality of one's communication says EVERYTHING about them; it IS one crucial Marketing element in-and-of itself.

For example, the recent popular use of the term "hot water heater."
1) it is technically wrong because - again technically, and unless it reheats already warm water - it's actually a *Cold Water Heater* (i.e. cold water flows in and exits hot).
2) by convention we all know what a *water heater* is; adding factually wrong AND redundant elements to the message negatively impacting its credibility as well as its level of professionalism with readers, viewers and/or listeners. This, in turn, reflects on the message purveyor, again impacting buyer acceptance and actions.

Communicating this way may feel colloquial (a.k.a. more personal), endearing and even innocently "with the times," BUT it can or will be seen and heard AND remembered (by many) as amateurish and low-budget, even unprofessional with negative results.

Bottom Line: Communication is 's **PRIMARY** function.

It requires understanding, knowledge, near-paranoid self-examination and extrapolation, and creative thinking - even to imagine what a casual non-targeted/intended observer *might* possibly come to glean, infer and/or understand from a simple phrase to lengthy texts.

Regardless of how great and accurate ALL other (Marketing) process inputs (big data, customer knowledge, etc.) are, EVERY Marketing effort WILL end in 1 of 3 possible outcomes ...
>> SIMPLY BECAUSE of the MESSAGE *RECEIVED*

Learn more about Aaron Alon's music, writing, and films at aaronalon.com.

02/05/2019

It never fails; businesses pursue clients by investing time, resources and intellectual capital in prospective and current clients by building relationships, providing information and useful materials only to be deflected with many kinds of reasons.
THEN a new party enters and, on short order, ALL sorts of initiatives are undertaken and activities happen, often the very same, or similar, ones previously rejected.

Lesson #1:
Familiarity creates a "same-old, same-old" feeling and environment that lulls BOTH - seller and propect - into a routine and the sense of being stuck in doldrums, of not going anywhere.
The "new" party provides a fresh sense of energy, initiative and direction; of possible progress, and it is often seized as THE "now-or-never" opportunity to move-on from the 'old.'

Lesson #2:
The early bird may only have dug out a hole - i.e. laid the proverbial groundwork - from which the 2nd bird can - now - MUCH more easily pluck the MUCH more accessible worm with, perhaps, a slightly more effective approach.

How this bodes for busiensses from Retail to Consulting varies, depending on too many variables and unique factors.

However, the most common business malaise, "we're stuck 'somehow,' don't know why and have no idea how to fix" is TOO often rooted in either of these scenarios.

Engage BPMG to help identify and remedy it.

We're 'ready' to work for You and help Make YOUR Business even More Successful.
Call, Message, eMail or Meet ... either way, Let's Talk!

01/24/2018

Sometimes we just need to take a look back in time to realize & understand the importance of rules, regulations and restrictions EVEN WHEN qualifiers like (this ad's ridiculously bogus) "Laboratory tests" statement are invoked.

Of course, the ad likely DID drive sales on this basis, because the era in which it ran was characterized by
1) an unfounded über-exaggerated belief in the goodness of American-ness and that businesses operate for the benefit and well-being of their customers,
2) a society that suppressed the notion that anyone within it would exploit, harm or take advantage of anyone,
3) a generally gullible nature of people in small cities and towns on the rural fringe, probably more based in a carefree, good-natured structure of the American way of life than

Truth - in ALL we say and do, 'not just' in advertising - is the foundation of trust on which all relationships and interactions are built.
It's a fragile thing easily damaged, eroded or destroyed and ads like this one will 'eventually' do more damage to their purveyors once the 'jig is up' than they likely ever yielded desired results.

And only very recently (post-2010) did facts surface about how America's Sugar industry (much like their 'To***co' colleagues) not only lobbied for its position in the (American) dietary structure, but how vigorously, actively, completely and effectively it rigged, influenced, and falsified so-called 'research' and 'laboratory testing' (at all levels, whether industry-based or academic) to strongly support its position.

Good thing that 'Research' has become a MUCH more rigorously vetted, repeat & duplicate, and reviewed process, and that era of "THIS" advert's approach has been regulated well behind us into the history books ... though it's been replaced with many more "New and Improved" ones ... (no they aren't; improved, at least).

[and, yes, the jury's still out on whether 'drug & medicines' reseach & testing has improved to the same degree, despite strict regulations and processes.]

Food for thought ... but let's drink 'just about anything else' with it instead; leave the cola & soda pop on the shelf.

Always interested in your thoughts, so comment below or messge us.
Let's make Your Business even more Successful.

11/20/2017

when a Tech says they need a BIG firm to do a never-discussed and unnecessary "full revamp of our branding from nose to tail," ... THAT'S rich. Irony at its finest.

08/17/2017

Pretty much speaks for itself ...

But let's clarify nonetheless.

A new counter-argument is that, "in today's era of near-zero profit margins, über-competitive pricing from Online giants AND customers who ONLY care about low price (but not service) there is no reason or margin for (i.e. to afford) the Extra Mile."

This is just a poor excuse to justify laziness, apathy toward & , and an unwillingness to appropriate even a fraction of time/money to invest in one's via .

It is BECAUSE traditional 'Stores' (and other businesses) have consistently & drastically reduced - even eliminated - ANY semblance of "extra effort and care" over the years (or decades) that has driven (prospective) and (actual) customers AWAY and to Online sellers.
Further, "Discount" and "BigBox" Stores/Sellers have reduced the level of consumer expectations to (near-) "Zero" while STILL delivering good VALUE via low pricing, to the point where CUSTOMERS now no longer actively seek out or expect 'Added Value' in the channel and process.

BUT, when presented (dare we say 'confronted?') by it, they WILL appreciate, remember and (most importantly) give preference to THIS factor in future purchase decisions as well as in recommendations to others.

To (re-)gain, or at least 'entice,' shoppers and buyers - ESPECIALLY where a noticeable price-gap exists vs. other sellers or providers, the *PROMISE of MORE* MUST anchor the service experience. Often even at higher price-points.

Crucially, the assurance of Service MUST be integral to & synonymous with one's , which is ONLY achievable through a long track record of such user experiences, AND the resulting reputation from willing & eager .

Ergo a long history of even small efforts with many customers over a long period of time becomes a notable investment of Goodwill that often pays sizeable dividends in the form of Top Consumer Mindshare, increased traffic/inquiries, ease of sale, reduced 'need' for expensive high-visibility advertising, and higher demand - even at a higher selling price.

So, the next time you ask yourself: "why even bother; what's the pay-back here?" in a low-profit, high-effort transaction will be: They WILL tell 2 friends and those 2 will also tell 2 friends ...

Heed, Practice & Pass it on; after you return from that 2-mile trip!
DO the "carry-out, the price-match, that little 'Extra Bonus' ... and do it with a friendly smile and only a factual mention of "here's what ELSE we'll do / have done:__"

Let us know how WE can help YOU plan & practice it.

DHK

07/11/2017

For True, Quality from+about Markets+ we MUST smartly ask Quality Questions+ CORRECTLY interpret Answers.

i.o.w., it boils down to this simple 2-phase/stage process:

1) "Asking carefully planned, worded and posed, non-leading, bias free questions to get the subjects' TRUE feelings and intention driven responses for a statistically accurate and meaningful data set."

2) "THEN, it is - and this cannot be over-stated! - CRUCIAL that the resulting data be statistically analyzed AND its output interpreted CORRECTLY (again in an unbiased and non-outcome-based manner!) to deliver a true and correct set of answers which should - and MUST - be weighed and weighted against ALL other known (and also unknown) conditions, trends and factors to establish a 'range' of potential recommended actions."

This differs from the regular and rigorous scientific method and process ONLY in that it draws its respondents from a (generally & anticipated) MUCH narrower subject pool than the 'general population.' Though traditionally does so, anyhow.

This CANNOT - EVER! - be done "in-house" or by someone close-to or involved in/with the organization, as EVERY stake-holder automatically brings an inherent bias and unconcscious 'leading' direction to the process. THIS is why ALL scientific research MUST be peer-reviewed, the wider the better, in order to be/come accepted for ANY further consideration and action.

For and , THAT demands hiring an outside agency, even one removed from one's own or agency.

MOST crucial for and related decision purposes is the unbiased and 'desired & pre-conceived outcomes-free' weighing and weighting of the 'answers' vs. ALL other known and unknown conditions, factors, developments, etc. in the greater marketplace (and society).

To illustrate this - specifically - in addition to the Ford quote, let's consider former Hi-Tech pioneer and personal communications Device innovator "Research in Motion" (a.k.a. , a.k.a. ) almost a Century after Henry Ford's words.



At the height of its technology and device popularity in early (Jan-Mar) 2007, *IF* it actually did or was even interested in conducting any * * or * * (note: we have ZERO knowledge of ANY such activity, process, etc.), RIM might *likely* have asked users and potential users ...

"what type of Device and/or Features" its NEXT line of devices SHOULD feature, include or rely on.

AT THE TIME (~ 3-6 months before Apple Computer announced & released the 1st iPhone), the answers would VERY LIKELY have been, "smaller form-factor devices, higher resultion colour screen, faster browser, smoother QUERTY keyboard, security focus" to name the most top-of-mind ones.

Not unlike Henry Ford's direction to "Faster Horses."

NO-ONE - at RIM/BlackBerry - suspected or believed that:

- i) a TOUCH SCREEN would SO quickly displace BlackBerry's physical keyboard in terms of appeal, adoption & as a standard feature,

- ii) that APPS would displace much of the Browser-driven Web traffic, and that

- iii) LARGER form factor devices would be desireable ... ALL at the time when the trend to 'small' was at its peak.

Considering, or 'Leaping' to, an 'unknown' - i.e. a new Disruptive - Technology, Process, even Trend MIGHT have led RIM (BlackBerry) to the same 'Disruptive' conclusion as Apple ... BUT for 'Other' ego-centric, technology-blinders and wilfully arrogant & ignorant Company & Technology Development Leadership were more interested in an evolution of the status-quo than revolutionizing it via a paradigm shift.

Because, even when the " " came in after Apple's iPhone was released, and it became CLEAR that a shift had occurred, 's leadership kept clinging to its own version of what consumers and users 'wanted,' and kept responding much too slowly to avert the precipitous decline that followed.

Hence, "LISTENING" to the evidence, and responding accordingly 'quickly' are key factors in gaining ANY new insights and knowledge.

In BOTH examples it is thus interesting that and were NEITHER required, nor would they have been helpful ... AT ALL!

Though, in the latter example, it would - or 'might possibly' - have allowed for an overall different outcome.

The POINT is that it's one thing to believe the need for such research AND then carrying it out smartly to get accurate, believable and actionable data, VS. creating a completely new set of 'realities' for which no known even exists.

THAT IS the cornerstone of a disruptor-driven paradigm shift which creates a singular - albeit rather brief - 1st-mover marketplace advantage via a monopolistic grip on technology, processes, consumer & media attention, and 'no competing' products or services.

At the heart of which sits SQUARELY, and firmly implanted, a smart, flexible and adaptive Plan, Strategy and Leadership.

Arriving at THIS position demands

- 1) Strategically Creative, Insightful Thinking,

- 2) suspending one's aversion to taking Risk,

- 3) Flexible Opinion-forming & Decision-making,

and

- 4) Unbiased, 3rd-Party (no-stakes) Outside Advice,

Get THOSE and much more by hiring BPMG.

Whether on a Project-based, Contract or Full-Time basis, whatever your need.

EVERY business, including YOURS, needs it and before you wonder whether you can afford to do it, consider that you can't afford not to.

It really IS a simple 2 stage process.

We're ready to begin. More importantly, "are YOU?"

Contact us and let's get started.

p: . . 519.897.7371

e: . . dhkbusinesspartnermarketing.com

06/07/2017

The thing about is that it is quite likely THE most misunderstood and also THE most wrongly practiced & executed business discipline. Count on it; IT IS!

Similar to the oft-quoted line about 'the weather' ("... but no-one does anything about it"), often follows PRECISELY the opposite path.

Precisely because "EVERYONE does something about it."
Even when those who shouldn't, yet still do it.
Because - like, say, the 'contractor' (a.k.a. building) industry - simply having professional tools AND even basic skills (like cutting & nailing wood) does NOT qualify one to know what they are doing, or to actually do it well, competently or even safely.

Case in point: a recently hired tiling contractor bragged about his 'over 20 years experience' BUT the finished tile-laying job said "well, maybe 20 months after 19 years as an apprentice."

Yet STILL a better job than if an amateur with a tile cutter and trowel had attempted it. And, the tiles are still 'up;' good thing.

Enter a now-*former* client who, even with a 'business' education and 'experienced family member' working along-side, has ALWAYS eschewed an Internet presence for their business AND held firmly to a "we'll do it ourselves" position regarding overall marketing, their advertising and especially their 'creative,' a.k.a. graphic design.

Their overactive social media savvy aside, posting product and people-focused *snapshots* (v.s. well-framed pictures!) from your business is WORLDS apart from being a language-savvy communicator.
Sure, the old adage of "a picture being worth a 1000 words" often DOES hold true, but when those few words one adds between said pictures screams "I can't communicate effectively" ... what could any picture possibly add; or remedy?

SO along the "do spelling & punctutation matter?" theme, we get the DIY-planned, created and organized special event called

"Eat and Greet Contractor Night"

A, with 5-30 minutes professional experience, consideration & 'paranoid foresight,' 100% avoidable *Facepalm* moment that PERFECTLY illustrates the irony of a business showcasing professional contractors for hire in jobs where experience and skill are paramount, but refusing to hire professionals to do the same for their own crucial business need.

Similarly, we've heard executives say "I understand NOTHING about marketing ..." yet moments later insist that THEIR marketing idea or advertising concept WAS not only great, but the ONLY way to proceed, damn anyone else's input or advice.

THIS, BTW, is PRECISELY how Pepsi ended up DIY-creating - exclusively in-house, after ditching its long-standing Ad Agency - the 2:40 min "Kendall Jenner Protest Ad" ÜBER-PR-Disaster in the Spring of 2017 (https://youtu.be/U8y9i1gkAFQ).

Abundantly apparent herein is the fact that otherwise smart *business people* can be SO short-sighted, selfish and - let's call it - 'CHEAP' when it comes to the #1 most crucial activity for EVERY business. All because they have a tool and basic skill.

Marketing WILL *make* and CAN *break* ANY business; it is NOT the place to save a Buck or apply one's mastery of puns.

Because, to quote Abraham Lincoln, "He who represents himself has a fool for a client."

Don't become a statistic; hire BPMG! Call us now and let's get started.

A new ad featuring Jenner appearing to bring a protest to an end by sharing Pepsi has been slammed on social media, with some calling out the scene for explo...