unLOCKEd Company

unLOCKEd Company unLOCKEd offers you a different marketing experience. UnLOCKEd ensures you get the best in the specific field you need.

You work directly with one person who has in-depth knowledge of the industry and the region, dedicated to taking care of your marketing projects. This same person draws from a network of experienced professionals who specialize in every niche, identifying the talents, backgrounds and ideas best aligned to your business. The unLOCKEd difference is our ability to solve problems for your business. We help you clarify your needs and then develop the solution. Our streamlined, efficient approach crafts higher quality solutions on flexible terms. Benefitting from years of experience in the management process, unLOCKEd understands the core competency of owners and managers and works on your behalf.

09/11/2026

12 years in business isn't something you build alone. ❤️

Over the past 12 years, we’ve had the opportunity to work with incredible business owners, organizations, specialists, partners and team members.

Some relationships started with one project. Others have grown into partnerships spanning many years.

Through all of it, our clients have trusted unLOCKEd with their businesses, their ideas, their challenges and sometimes the things they weren't quite sure how to solve yet.

That trust means everything.

So as we celebrate 12 years of unLOCKEd, this isn't really a post about us.

It's a thank you to everyone who has been part of the journey.

To our clients, specialists, partners, team members, and everyone who has supported unLOCKEd along the way: thank you for trusting us, collaborating with us and helping us grow.

We genuinely couldn't have built this without you.

Here's to 12 years of partnership, and to everything still ahead. 🥂

12 things I'd tell a business owner today.After 12 years of building unLOCKEd and more than 20 years in marketing, I've ...
09/09/2026

12 things I'd tell a business owner today.

After 12 years of building unLOCKEd and more than 20 years in marketing, I've seen a lot change.

Platforms change. Technology changes. Trends come and go. AI is reshaping how businesses approach marketing.

But some fundamentals remain surprisingly consistent.

Your marketing should have a purpose. Your brand should be consistent. Your website should make it easy for people to understand why they should choose you. Your SEO needs ongoing attention. Your social media should support your business goals. And you don't need to chase every new trend just because everyone else is.

Most importantly, your marketing needs to work as a connected system, not a collection of disconnected tasks.

I put together 12 things I think today's business owners should keep in mind. Swipe through and see what resonates with you.

And if you're wondering whether your current marketing strategy is working as hard as it could, let's talk.

09/08/2026

🎉 12 years of unLOCKEd!

12 years ago, I started unLOCKEd because I kept seeing the same problem: business owners knew they needed marketing, but they were trying to manage a website person, designer, social media, advertising, SEO, signage, and more, all while running their business.

And often, nobody was looking at the whole picture.

Marketing has changed enormously since then. The platforms have changed. Technology has changed. AI is changing it again.

But one thing hasn't changed: good marketing needs a clear strategy, the right people doing the right work, and someone making sure it all works toward the same goal.

That's what I wanted unLOCKEd to be 12 years ago, and it's still what we're building today.

To every client, team member, specialist, and partner who's trusted us along the way: thank you. ❤️

We're celebrating 12 years by looking back at where we've been, what we've learned, and what's ahead.

📖 Read our anniversary blog, “12 Years of unLOCKEd: What 20+ Years in Marketing Has Taught Me About Growing a Business” to hear more about the lessons behind the journey.

Here's to what's next!

https://www.unlockedcompany.com/post/12-years-of-unlocked-what-20-years-in-marketing-has-taught-me-about-growing-a-business

09/04/2026

Business owners, we're curious:
If you could hand ONE part of your marketing to someone else tomorrow, what would it be?

Social media? SEO? Your website? Google Ads? Email? Content?

Or simply figuring out what deserves your attention first?

There isn't a right answer.

We want to better understand what's consuming business owners' time and where marketing feels more complicated than it should.

What's the first thing you'd happily take off your plate?

Beautiful marketing catches attention.Purposeful marketing moves businesses forward.Before approving your next campaign,...
09/02/2026

Beautiful marketing catches attention.
Purposeful marketing moves businesses forward.

Before approving your next campaign, ask:
What job is this actually supposed to do?

Generate leads?
Build awareness?
Drive people into a location?
Help sales close?
Explain a complicated service?
Build trust?

When one piece of marketing is expected to accomplish everything at once, it often doesn't do any one thing particularly well.

Start with the business objective.
Then choose the marketing that can actually support it.

👇 What's the first thing you think a marketing campaign should accomplish?

08/31/2026

“How do I know what my SEO company is actually doing?”

We hear versions of this question from business owners all the time.

SEO shouldn't feel like something you're simply paying for and hoping is working.

You don't need to understand every technical detail, but you should understand:
• What's being done
• Why it's being done
• What results you're seeing
• What happens next

A monthly report is useful.
A monthly report you actually understand is much more useful.

If you're currently paying for SEO, could you explain what your provider did for your business last month?

Your logo isn't your entire brand. But it is part of the first impression people form.The real challenge is making sure ...
08/28/2026

Your logo isn't your entire brand. But it is part of the first impression people form.

The real challenge is making sure every experience that follows supports the same message.

Swipe through for a simple brand check you can apply to your own business.

👇 Which customer touchpoint do you think shapes a brand the most?

Not every marketing "rule" deserves to become your next priority.Some of the most common advice sounds helpful until you...
08/26/2026

Not every marketing "rule" deserves to become your next priority.

Some of the most common advice sounds helpful until you apply it to the wrong business.

This carousel shares a few examples I would question before making any big marketing decisions.

👇 Which one do you hear most often?

A fun day at the RedHawks’ 3rd Annual Golf Tournament! ⛳Great people, lots of laughs, some questionable golf 😂 and a cha...
08/24/2026

A fun day at the RedHawks’ 3rd Annual Golf Tournament! ⛳

Great people, lots of laughs, some questionable golf 😂 and a chance to spend time with people and businesses we’ve gotten to know through unLOCKEd, including our foursome with STEMCO.

We somehow managed to get almost the entire round in without much rain, and then the skies absolutely opened up just as we made it into the clubhouse. Perfect timing!

One of my favourite things about what I do is the relationships that grow beyond the work itself.

Congratulations to the Cambridge RedHawks on another great tournament! ❤️

08/24/2026

One of the simplest website reviews you can do doesn't require any technical knowledge.

Ask someone who has never visited your website before to spend five seconds on your homepage.

Then ask them: "What does this business do?"

If the answer isn't close to what you intended, you've found one of your biggest opportunities.

What's the first thing that catches your attention when you visit a company's website?

Address

430 The Boardwalk
Waterloo, ON
N2T0C2

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+15195714977

Website

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