Niche Up Digital

Niche Up Digital Meta Ads + Shopify Growth Mentor for female founders.✨ Aligned ads. 📊 Real systems.
🧲 Sustainable growth.

Were you there, too? What’s something you took away with you? Are you still percolating? (Me too!)Thank you Zaina, Rafa,...
04/27/2026

Were you there, too? What’s something you took away with you? Are you still percolating? (Me too!)

Thank you Zaina, Rafa, Amanee & Gazzy for a fun & transformative day! You ladies do things different and it’s so fab!!

✌️ Sarah

04/24/2026

Still percolating on the goodness of today, but this was one of the best.

I met Divya 1.5 years ago at my first . I was fascinated by her story and South Asian inspired macaron company . And srsly when you go to these networking events alone it’s just super nice to buddy up. Divya is such a warm, intelligent and effervescent human. ✨

A few months later she became our ads client. It’s been such an honour to support and amplify the goodness she already had going on. It’s a great example of the power of advertising done well (if I do say so myself 😉)

Thanks for capturing this moment! And the team at — you women rock!!

🫶 Sarah


90% of our clients are Product Bosses, so traditional networking events aren’t the best place to meet and grow relations...
04/10/2026

90% of our clients are Product Bosses, so traditional networking events aren’t the best place to meet and grow relationships with our ideal customers.

Our people are hustling the markets and pop ups. So that’s where we go!

Had so much fun today connecting with awesome Canadian Makers  today.

Truly one of a kind. This kind of entrepreneurship is the fuel for our fire. Love helping these founders scale and get found by more of their ideal shoppers with ads.

(By the way, if I could have my ideal mall, THIS would be it! Damn straight I did shopping today, too.)







nola





And so many more I didn’t get to chat with!






oneofakindshow
madeincanada

Celebrated women, their businesses and all their glorious diversity last night ✨sbec She Means Business series are alway...
02/26/2026

Celebrated women, their businesses and all their glorious diversity last night ✨
sbec She Means Business series are always a win, but last night at was one for the books.

spoke about mindset, inner transformation and how it relates to our ups and downs as entrepreneurs.

then presented spoke about how we show up on the outside with our style — which everyone has, even if you don’t think you do!

I was so inspired as I listed and looked around the room that I had to grab some shots of the self-expression around the room.

As a marketer in advertising who works 100% with women in business, I’m always observing, affirming and teaching about personal branding.

Thanks to these beauties for allowing me to take their photos:



Tara Bezusko





What started as a fun side-experiment in 2022, is now on the way to Macaron Empire!(At least in the GTA 😉)By 2024, when ...
02/19/2026

What started as a fun side-experiment in 2022, is now on the way to Macaron Empire!

(At least in the GTA 😉)

By 2024, when Divya left her full time tech job, she knew organic growth alone wasn’t going to carry her through seasonal launches, random wedding orders, and corporate gifting inquiries.

Busy? Yes.
Scalable? Not quite.

So we built the system with Divya.

Meta Ads + a strategic email funnel inside Shopify + Klaviyo.

And here’s what shifted:

Instead of wondering how a Diwali launch would perform…
Instead of riding unpredictable sales waves…
Instead of scrambling to generate demand in real time…

She had:
• Predictable seasonal launches
• Steady e-commerce sales
• List growth that compounds
• High-value wedding + corporate orders
• Data to make real CEO decisions

The biggest change wasn’t just revenue.

It was also peace of mind and more capacity.

When your demand is structured, you stop chasing sales and start leading your company.
We love working with founders like Divya — creative, culture-forward brands who are ready to pair craft with strategy.

If you’re a Shopify founder who wants to:
• Turn organic momentum into scalable growth
• Build a real funnel (not just post and pray)
• Use Meta Ads intentionally
• Step into your CEO era. . .

You can read her full Q&A on the blog.

https://www.nicheupdigital.com/post/q-a-with-butter-batter-shopify-meta-ads-management-clients

Growth isn’t just planting.It’s noticing what’s already blooming.If you’re always focused on what’s next, you might be s...
02/17/2026

Growth isn’t just planting.

It’s noticing what’s already blooming.

If you’re always focused on what’s next, you might be skipping the part that builds real confidence: celebrating what’s working.

Acknowledging your wins regulates your nervous system and builds self-trust.

It’s like stopping to admire the flowers before rushing off to your next meeting.

We love helping our clients appreciate their wins!

Inside the Done With You Meta Ads Incubator, we teach you how to read your data without judgment, celebrate what’s converting, and send more energy toward what’s already attracting the right people.

You don’t need more hustle.

You need clearer signals, like "You're already winning!"

🌸 We have three $950 scholarships available this month.

Comment GARDEN and I’ll send you the link to apply.

✌🏽 Sarah

P.S. 🌸 Read the full blog for all FIVE self-love practices for entrepreneurs.

https://www.nicheupdigital.com/post/how-self-love-is-like-gardening-for-your-business

02/16/2026

In December, I started one of those “silly” challenges

to do 30 pushups in a row by the end of the month.

(I could barely do 8 from my knees.)

But the method of building strength with one more pushup a day really worked!

And to my surprise, there were other benefits. Like, my whole body got stronger, not just my arms, chest and shoulders. I started to get some ab definition, too!

Wow.

Now I’m working on 2000 pushups total in one month! I have the strength to build on now.

Learning how to run your own Meta Ads in our Incubator is kinda like that for your business.

Intimidating at first.

But then you build on your knowledge >> apply it >> experience success >> then repeat!

It makes your whole business stronger because:

1) you’re increasing your revenues from new customers, and
2) you get to focus more on what lights you up in your business more because you’re not relying solely on organic social media or trying to go viral for your revenue growth.

If that sounds like a BOSS STRENGTH MOVE to you, apply for our Done With You Meta Ads Incubator today.

Inside the Incubator, we help you:
🌱 build ads that actually work
🐝 bring the right people to your business
🧠 make decisions from clarity, not pressure
🌸 grow without burning yourself out

This isn’t about staying on your knees and getting minimal progress even though you’re working so hard.

It’s about learning and building on incremental successes for sustainable momentum.

Comment STRENGTH and I’ll send you the link to apply 🌿
(Short application + a 30-minute Q&A call before you say yes-yes.)

✌🏽 Sarah

P.S. It’s also in our old skool 

     ShopifyFounders NervousSystemCare SustainableBusiness YearOfTheHorse

Meta Ads don’t have to feel intimidating.For Confetti My Party, the biggest shift wasn’t just sales, it was confidence.W...
02/13/2026

Meta Ads don’t have to feel intimidating.

For Confetti My Party, the biggest shift wasn’t just sales, it was confidence.

When they joined our Done-With-You Ads Incubator, they didn’t want to outsource their growth. They wanted to understand it.

And that changed a lot for them, in a really empowering way.

Instead of guessing inside the Meta dashboard…
Instead of relying only on organic posting…
Instead of feeling unsure about strategy…

They built an intentional customer journey.
They understood how campaigns are actually structured.
They started planning long-term.

And ads stopped feeling scary.

They became a tool.

We’re so grateful to work with thoughtful, product-based businesses like Confetti My Party!

These are founders who care about learning, building systems, and stepping fully into their CEO role.

If you’re a Shopify brand owner who wants to:
• Understand Meta Ads (not just boost posts)
• Build a real offer + funnel strategy
• Create long-term, sustainable growth

You can read their full interview on our blog.

https://www.nicheupdigital.com/post/q-a-with-confetti-my-party-meta-ads-incubator-grads

You can love your clients and protect your time.You can serve your audience and not answer DMs at 11 PM.You can grow you...
02/12/2026

You can love your clients and protect your time.

You can serve your audience and not answer DMs at 11 PM.

You can grow your business and rest.

When you set clear boundaries, you’re not being difficult. You’re creating the conditions your nervous system needs to stay regulated and your business needs to grow sustainably.

Think of boundaries like pruning. When you remove what’s draining or distracting, what actually matters has room to thrive.

Inside the Done With You Meta Ads Incubator, we help you pair strong boundaries with systems and ads that work for you, so growth doesn’t rely on constant availability.

And lucky for you. . .

🌸 We have three $950 scholarships available this month.

Apply here: https://www.nicheupdigital.com/ads-incubator

✌🏽 Sarah

P.S. 🌸 Read the full blog for all FIVE self-love practices for entrepreneurs: https://www.nicheupdigital.com/post/how-self-love-is-like-gardening-for-your-business

This month, we’re offering THREE $950 scholarships to Shopify Founders!We think our 'Done With You Meta Ads Incubator' i...
02/11/2026

This month, we’re offering THREE $950 scholarships to Shopify Founders!

We think our 'Done With You Meta Ads Incubator' is a great Valentines present to yourself.

🩵 Because loving yourself as an entrepreneur isn’t just rest and boundaries.

♥️ It’s also giving yourself support, systems, and a smarter way to grow.

Inside the Incubator, we help you:
🌱 build ads that actually work
🐝 bring the right people to your business
🧠 make decisions from clarity, not pressure
🌸 grow without burning yourself out

This isn’t about hustling harder.
It’s about creating the conditions for sustainable momentum.

If you’ve been feeling the pull to grow with more ease, this might be your sign.

🌿 apply here: https://www.nicheupdigital.com/ads-incubator
(Short application + a 30-minute Q&A call before you say yes-yes.)

✌🏽 Sarah

Burnout isn’t the cost of success.If you’ve been running on fumes, consider this your permission slip: you don’t need to...
02/11/2026

Burnout isn’t the cost of success.

If you’ve been running on fumes, consider this your permission slip: you don’t need to do more, you need to recover better.

Nervous system care isn’t a fluffy wellness trend. It’s the soil your business grows in. When you tend it, you make clearer decisions, lead with steadiness, and stop forcing results.

Here’s the self-love part most entrepreneurs miss:

🩵 you’re ALLOWED to bring in support.
🐝 you DON'T HAVE TO pollinate every flower yourself.

If you’re ready to build a business that grows with care and strategy, we break this down inside the Done With You Meta Ads Incubator, where nervous system support becomes systems, ads, and sustainable momentum.

We've got three SCHOLARSHIPS of $950 this month to the Incubator.

We give you the tools and mentoring to love yourself better. 😉

Apply here: https://www.nicheupdigital.com/ads-incubator

✌🏽 Sarah

P.S. 🌸 Read the full blog for all FIVE self-love practices for entrepreneurs: https://www.nicheupdigital.com/post/how-self-love-is-like-gardening-for-your-business

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