EAM Digital Marketing

07/03/2023

05/30/2023

Coaches & course creators often ask me what the benefits are of using BOTH Facebook™ ads & organic strategies.

Here are the 3 most important benefits:

✅ You can target EXACTLY who your audience is - you can show your ads to your perfect avatar!

✅ You can RETARGET people who have visited your website but have not yet made a purchase - this can increase conversion rates by up to 150%! 😍

✅ You can see at a glance what posts are doing well so you can do more of them and get them out to a wider audience - faster than using organic methods alone!

There is one more benefit that tops everything if you are wanting to grow your business...
.. organic marketing can only grow your business so far but paid marketing will SCALE your business to where you want it to be! 💥

05/18/2023

Hey there! 👋🏻

If you've been wanting to learn how to take control of your marketing and learn how to do your own Facebook™ ad campaigns then I have a surprise for you...
.. I have a LIVE FREE training coming up on Wednesday, May 31st where I will be sharing the 3 secrets to creating hugely successful ad campaigns.

WITHOUT FORKING OUT THOUSANDS TO AD AGENCIES! 😉

There will be a live Q&A session right after the webinar where you can ask all your burning questions about Facebook™ ads.

I will also be sharing with you my Facebook™ Coaching Program called ADvisory where I help you create your ads so you can see success faster than doing it on your own.

Click the link for more info and to register... and if you can't make it don't worry... there will be a replay available!

https://advisory.eamdigitalmarketing.com/free-webinar-opt-in

05/16/2023

Lead generation is one of the hardest and most time-consuming things to do for your business... but it's necessary.

I just posted an article on Medium with some common reasons why you may be struggling and some solutions to overcome it.

Check it out here:

Unlocking the Secrets: 10 Possible Reasons Why You’re Struggling and How to Turn Them into Your Secret Weapon

05/06/2023

Have you ever considered incorporating a paid ads campaign into your marketing strategy?

If not, I invite you to watch my latest YouTube video (or listen to the Secrets of an Ad Coach podcast) to learn the pros and cons of both paid and organic marketing and why your business needs both... hint... a well-rounded marketing strategy will bring in more high-quality leads. ☺️

WATCH HERE ON YOUTUBE: https://youtu.be/PFJW0a5FYvM

LISTEN ON YOUR FAVE POCAST PLAYER: https://secretsofanadcoach.buzzsprout.com/share

OR IF YOU LIKE BLOG POSTS BETTER: https://www.eamdigitalmarketing.com/blog/b/paid-ads-vs-organic-reach-why-your-business-needs-both

05/01/2023

Do you have paid ads AND an organic marketing strategy in place for your business?

If you've never run ads for your business before...
.. or if you have but think they don't work...
.. OR if you think organic marketing is enough... then I invite you to join me on this free webinar where I will be discussing the merits of both strategies and why you need to implement both if you want your business to grow and scale.

To watch this training either live or to get the replay join my group...

www.facebook.com/groups/EAMDigitalMarketing

04/27/2023

As a Facebook™ Ad Manager I talk to A LOT of business owners and here is the common thread I've been hearing...

"I can't afford to hire an agency to create and manage my ad campaigns so I'll either figure it out myself or not bother with them."

NOOOOO!!!!

First of all... PLEASE, PLEASE, PLEASE, don't DIY your ads unless you know EXACTLY what you're doing!

Secondly, you shouldn't have to give up advertising your business and ultimately have your competitors scoop up your clients.

Advertising is a necessary investment if your business is going to grow year after year.

And you CAN do it without having to hire an ad agency.

Grab my FREE video training 'How to Run Your Own Hugely Successful Facebook Ads (Easily – I Promise!) and Skip Forking Over Thousands to Ad Agencies!'

You'll learn the 3 secrets to FB ads that even some of the 'big guys' miss out on!

https://advisory.eamdigitalmarketing.com/free-video-training-optin

04/24/2023

Are you looking for a way to boost your advertising ROI on Facebook™?

Look no further than retargeting!

Retargeting is the practice of showing ads to people who have previously engaged with your brand or visited your website.

By targeting these WARM LEADS 🌤️, you:

• stay top of mind with your target audience
• increase the chances of converting them into customers and boost your sales
• reinforce your message and build trust with potential customers 💙
• implement a cost-effective way to advertise
• you can be more strategic with your ad spend and focus on the people who are most likely to convert 💰
• are able to personalize your ads and create a more tailored experience for your audience

If you have an ad campaign running but haven't done any retargeting yet then I encourage you to try it.

And if you're not quite sure how to go about it...
.. you can either comment HELP below or shoot me a message!😊

04/19/2023

New YouTube video... Create Killer Facebook™ Ads with These Copywriting Formats!

In this episode of Secrets of an Ad Coach, Elisa Mardegan from EAM Digital Marketing talks about four popular copywriting formats used in Facebook ads to cre...

04/17/2023

Hey, there! 👋

Want to create ads that truly resonate with your audience? Then you need to know about AIDA! 🚀

It's the proven copywriting format marketers have used for decades to grab attention, build interest, create desire, and inspire action. Whether you're selling a product, promoting a service, or trying to get more clicks on your website, AIDA is the ultimate formula for success! 💪

Let's take an example of an online coach who has a Mastermind program to level up entrepreneurs' sales strategies.

"(ATTENTION:) Are you stuck in your sales strategy and not seeing the desired results? You're not alone. Many entrepreneurs face this challenge, and it can be frustrating when you're putting in the effort but not seeing the growth you want.

(INTEREST:) But the good news is, there is a solution. Our Mastermind program is designed to help you level up your sales strategy and achieve the success you've been striving for.
With our proven methods and expert coaching, you'll gain the confidence and skills necessary to take your sales strategy to new heights. We'll provide you with the tools you need to create a winning sales plan, attract and convert more leads, and close more deals.

(DESIRE:) Our Mastermind program is designed for entrepreneurs who are ready to take their businesses to the next level. Whether you're just starting out or you've been in business for years, our program is tailored to meet your needs and help you achieve your goals.

As part of the program, you'll have access to a community of like-minded entrepreneurs who are also focused on growth and success. You'll be able to share your experiences, ask questions, and receive support from others who are on the same journey as you.

Our program is led by experienced coaches who have a proven track record of helping entrepreneurs achieve their goals. They'll provide you with personalized guidance and support, and help you overcome any challenges or obstacles that may be holding you back.

(ACTION:) Don't miss out on this opportunity to transform your business. Sign up for our Mastermind program today and start seeing the results you deserve. Let us help you level up your sales strategy and achieve your business goals."

What do you think? Do you think this style of copy would work for your ads? Comment below!

04/11/2023

Are you using Facebook™ ads to promote your business?

Tracking and measuring your ad performance is crucial for getting the best results.

Here are 3 of the most important metrics to monitor:

• reach
• clicks
• conversions

When you understand this data you can optimize underperforming ads, identify top-performing ads, and adjust your targeting for maximum impact.

Tracking your data is not as hard as it sounds… ask me how!