03/22/2026
Getting sued for lying about your macros and responding with a Mean Girls bit? Chaotic. Iconic. Possibly genius. 🍫
David Protein got caught in a lawsuit alleging their macros were higher than advertised … and instead of hiding, their marketing team joined the joke. They leaned into the Kalteen Bar comparisons the internet was already making and flipped the narrative into satire.
Whether you think they’re guilty or not, you’re talking about them. And that’s kind of the whole point. 🗞️
The lesson? Sometimes the boldest PR move is refusing to be the villain and flipping the script to make yourself the punchline instead.
Do you think the marketing team ate, or do you think it’s too little too late? Want to see more posts like this? Let us know!