01/28/2020
"Sometimes B2B Business for Exhibitors is Stronger than B2C
My friend Heidi Kaufmann, owner of appointment setting and event marketing company TK Enterprises, was wowed by the amount of B2B business she picked up at the show. While her B2C business from CBG buyers is always strong, Heidi couldn’t believe the amount of business her company generated on the B2B side during the 3-day CBG event.
I think this bodes well for vendors who are looking for an additional sales channel in 2020. Do you have a product or service that fits, or could be adjusted to fit, on the B2B side? If so, take some time to explore it. You might be pleasantly surprised at the outcome!"
I’m back at work, fresh from behind the booth at the Spring, 2020 Continental Buying Group (CBG) Show with some interesting thoughts to share. The timing of our Jewelers Suite cover article and feature article, which showcased Andie Weinman and Joe Murphy of the Continental Buying Group and Prefer...