Flooring Pros Marketing - Digital Growth Partners

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Flooring Pros Marketing - Digital Growth Partners

Flooring Pros Marketing specializes in driving leads & traffic to Flooring Companies like yours. Be great.

We use paid & organic traffic to get you in front of people looking for flooring and carpet right now, & social advertising to expose you to new audiences. Our mission is to help flooring businesses achieve greatness through online marketing by connecting them with more ideal customers. We enable flooring business owners to build something bigger than themselves, creating a positive ripple effect on themselves, their employees and families, and their customers.

09/17/2026

𝗠𝘆𝘁𝗵 𝟮 𝗼𝗳 𝟲

"A good website is just a pretty design."

A buyer lands on your site. They give it 10 seconds.

If they can't tell what you do, who you serve, and what to click, they're gone. And they're calling your competitor.

Swipe through to see what separates a pretty website from one that actually books jobs.

👉 flooringprosmarketing.com

09/15/2026

𝗔 𝗥𝘂𝗴 𝗖𝗹𝗲𝗮𝗻𝗶𝗻𝗴 𝗝𝗼𝗯 𝗧𝗵𝗮𝘁 𝗖𝗼𝘀𝘁 𝗦𝗶𝘅 𝗙𝗶𝗴𝘂𝗿𝗲𝘀

Thirty years cleaning high-end carpet. Yale Smith knows exactly what ruins it.

We sat down with him on the show floor at TISE '26 to talk luxury carpet care, regular maintenance, matching the product to the material, and the mistake he sees most often: over-wetting. His method gets carpets dry fast, which is what keeps mold and damage out of an expensive floor.

Twelve minutes. No filler.

▶ Watch: https://youtu.be/ZmnmynZHyek
📻 iHeart: https://www.iheart.com/podcast/269-floor-stories-podcast-325406403/episode/tise26-floor-stories-episode-5-329592961/
🍎 Apple: https://podcasts.apple.com/us/podcast/floor-stories-podcast/id1880384508

Have a story to share? Apply to be a guest: https://floorstoriespodcast.com/ -GzXb9GHhqYS

09/11/2026

"𝗧𝗵𝗲 𝗱𝗼𝗼𝗿𝘀 𝗱𝗶𝗱 𝗻𝗼𝘁 𝗼𝗽𝗲𝗻 𝗲𝗮𝘀𝗶𝗹𝘆." She grew up in a flooring family. Then she built the software for it—Kristin Stensby

Kristin Stensby learned sales on the showroom floor, kept hitting the same pricing problem, and founded Showroom Pricing to fix it. She talks about the doors that didn't open, what working with family is actually like, and where flooring tech goes next.

▶ 𝗬𝗼𝘂𝘁𝘂𝗯𝗲: https://youtu.be/7UBzQQHTO5k
📻 𝗶𝗛𝗲𝗮𝗿𝘁: https://www.iheart.com/podcast/269-floor-stories-podcast-325406403/episode/kristin-stensbys-floor-story-epsiode-325406405/
▶𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁: https://podcasts.apple.com/us/podcast/floor-stories-podcast/id1880384508

Also on Spotify.

Have a story to share? Apply to be a guest: https://floorstoriespodcast.com/ -GzXb9GHhqYS

09/08/2026

"My cost per lead went up. It's producing the results." — Shane Levinson, Floor Stories

Most flooring owners see cost per lead climb and pull the plug. Shane Levinson explains why that's often the wrong read, how more spend can mean more leads even at a higher cost, and why you judge lead gen over months, not weeks.

▶ Watch: https://youtu.be/yL158lcOaW0
📻 iHeart: https://www.iheart.com/podcast/269-floor-stories-podcast-325406403/episode/shane-levinsons-floor-story-episode-325406407/

Also on Spotify and Apple Podcasts.

Have a story to share?
Apply to be a guest: https://floorstoriespodcast.com/ -GzXb9GHhqYS

09/03/2026

"My cost per lead went up. It's producing the results." The 𝗔𝗛𝗔 moment for 𝗦𝗵𝗮𝗻𝗲.

Most flooring owners watch that number climb and pull the plug. 𝗦𝗵𝗮𝗻𝗲 𝗟𝗲𝘃𝗶𝗻𝘀𝗼𝗻 explains why that's usually the wrong read,how more spend can mean more leads even at a higher cost, and why you judge lead gen over months, not weeks.

▶ Watch: https://youtu.be/yL158lcOaW0
📻 iHeart: https://www.iheart.com/podcast/269-floor-stories-podcast-325406403/episode/shane-levinsons-floor-story-episode-325406407/

Also on Spotify and Apple Podcasts.

Have a story to share? Apply to be a guest: https://floorstoriespodcast.com/ -GzXb9GHhqYS

08/31/2026

We don't just work with flooring businesses.

We work with any business serious about growth.

Neil & Nicks Landscaping just sent us this:

"We have noticed an increase in leads across the board this summer. Thank you to everyone for all of your hard work,it is definitely paying off!"

— Neil & Nick

Different industry. Same result.

Because the system works, regardless of what you sell.

If your marketing isn't producing results like this, let's talk.

👉 flooringprosmarketing.com

08/27/2026

Myth 2 of 6 ❌

"A good website is just a pretty design."

A buyer just landed on your site. They have 10 seconds.

No clear positioning. No reviews. 5 CTAs. Not mobile-friendly.

They left. And called your competitor.

Pretty doesn't convert. 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 does.

👉 flooringprosmarketing.com

08/17/2026

"More leads = more revenue."

The most expensive myth in flooring marketing.👆

50 bought leads × 16% conversion = 8 jobs.
20 system leads × 40% conversion = same 8 jobs.

Half the spend. Same result. Zero price wars.

Leads are a transaction. Customers are a business.

👉 flooringprosmarketing.com

08/03/2026

83% of happy flooring customers are willing to refer someone.

Only 29% ever do.

Not because they don't want to. Because nobody asked.

That's not a customer problem. That's a system problem.

Pillar 𝟳 of the 𝟳 𝗣𝗶𝗹𝗹𝗮𝗿𝘀 of Flooring Growth — 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀 & 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆.

This is the pillar most flooring businesses skip. And it's the one that compounds the hardest.

Here's what the system actually looks like in practice:

Day 1 — Job complete. Automated thank you sent + review request.
Day 7 — Check-in message. "How are you loving your new floors?" + referral ask.
Day 30 — Referral offer sent. "Know someone who needs floors? Here's something for you both."
Month 6 — Loyalty re-engagement. Seasonal special, first look for past clients.

1 happy customer = avg 2.4 referrals.
Referred customers have 16% higher lifetime value than ad-generated leads.
It costs 5x more to acquire a new customer than to keep an existing one.

Your best leads aren't out there somewhere. They're already your 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀.

You just need a system to activate them.

👉 flooringprosmarketing.com

07/27/2026

You've done the hard part.

You delivered great work. The customer is happy. They're living on beautiful new floors.

Now what?

Most flooring businesses say thank you, and never reach out again.

That's the most expensive mistake in flooring marketing.

Because that happy customer is sitting on 2.4 referrals on average. They just need to be asked, at the right time, in the right way, with the right system behind it.

Here's the referral flywheel that changes everything:

→ Happy Customer
→ 5-Star Review
→ Refers Friends
→ New Customer
→ Repeat Purchase

And it all starts with one automated message sent the day the job is complete.

Swipe through to see the full system. Day 1 through Month 6.

This is Pillar 7 of the 7 Pillars of Flooring Growth.

The final pillar. The one that closes the loop.

And the one that makes every other pillar work harder.

→ flooringprosmarketing.com

Address

Winnipeg, MB

Website

https://flooringprosmarketing.com/

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