ED Marketing Agency

ED Marketing Agency ED crafts focused and compelling brands and communications for higher education institutions.

07/29/2024

Your case for support is a story about your institution. And no story is complete, without conflict.

Articulating the impact that funding would have for your community is one important. But painting the full picture of how you are best addressed to solve an issue, and the negative outcomes that will occur if you don't is another.

Our advice: don't gloss over the tough stuff - that's what inspires (and ignites) giving.

For our full guide on writing a case for support click here: https://loom.ly/1ION9FM

07/15/2024

Branding plays a key role in shaping an audience’s perceptions.

We improved Olds College’s appeal among their audience by ensuring their new identity reflected their commitment to agricultural innovation.

Learn more about the project with our full case study: https://edmarketing.agency/casestudy/olds-college-visual-identity/

Marketing in Higher Education isn't for the faint of heart.From year to year and even semester to semester - everything ...
07/09/2024

Marketing in Higher Education isn't for the faint of heart.

From year to year and even semester to semester - everything can change. For marketers working in this space, the new challenges and opportunities presented can be stressful.

We recently wrote about what's most often on our clients' minds - and how we have counselled their concerns.

If you've seen the clock strike 3am thinking about one of these 5 things, reach out to our team. Helping higher ed. marketers is what we do.

🔗 https://edmarketing.agency/insights-higher-education-marketing-trends/

07/04/2024

As we conclude the 2024 Top Higher Ed Presidents contest, our CEO, Peter George, is congratulating this year's finalists! 🏆

The Top President's contest embodies ED Marketing's commitment to leveraging social media to add tangible value to higher education institutions. Each of the presidents recognized here have proven that a social media presence resonates with students and engages college communities.

The passion, dedication, and creativity shown this year have been inspiring. We're already excited for what next year holds, and continue to be inspired by the passion and excellence of higher education leaders.

A big congratulations to our client, Lakehead University for placing in the top 10% of the 2024 THE Impact Rankings! All...
06/18/2024

A big congratulations to our client, Lakehead University for placing in the top 10% of the 2024 THE Impact Rankings!

All of the hard work within your community deserves to be recognized, and it is clear that the impact your making is noticed around the globe.

Congratulations! 🌟

06/14/2024

On location! 📍

Recently, ED’s strategy team was at UWinnipeg to talk to people about what makes The University of Winnipeg special. We’ll be transforming those insights into actionable next steps for donors and new students.

To learn more about our strategic services, check out the link in our bio.

Higher Education institutions owe it to students to create a safe and inclusive environment. To create a space for all s...
06/13/2024

Higher Education institutions owe it to students to create a safe and inclusive environment. To create a space for all students to feel empowered, not discouraged, by their identity.

We're showcasing two of our Higher Ed clients and how they have been celebrating Pride this month.

Embracing diversity isn't just about representation; it's about creating a community where every student, faculty, and staff member feels valued, heard, and supported - no matter how they identify.
Let's continue to build strong communities rooted in respect and understanding – in the higher education space, and in all spaces.

📸: The University of Winnipeg and Lakehead University

Kevin Weaver, President and CEO of Georgian College, placed 5th in our Top Higher ED Presidents on Social Media List for...
06/04/2024

Kevin Weaver, President and CEO of Georgian College, placed 5th in our Top Higher ED Presidents on Social Media List for 2023!

Through a mindful and inclusive approach, Kevin lets others see him for the caring and thoughtful leader that he is. A consistent voice of amplification for Georgian College, followers witness the accountability and endless possibility his institution has to offer.

Congrats, Kevin for being a higher ed. leader in social media and for your social media excellence.

Huge shoutout to President Jim Ryan of the University of Virginia and the   place winner in the Top Higher Ed. President...
05/30/2024

Huge shoutout to President Jim Ryan of the University of Virginia and the place winner in the Top Higher Ed. Presidents on Social Media Competition! 🏃‍♂️

From attending sports games, organizing run clubs ( ) and attending speaking events, one look at President Ryan's social media gives a notable sense of his passion for the University of Virginia. A great example of how consistency and relevance foster genuine connection.

Congratulations President Ryan, we can't wait to see your platform continue to be a positive voice for your institution on social media.

Introducing Chancellor Mildred García, our third-place winner for the annual Higher Ed. Presidents on Social Media conte...
05/28/2024

Introducing Chancellor Mildred García, our third-place winner for the annual Higher Ed. Presidents on Social Media contest! 🎊

Chancellor García is a fantastic example of using social media as a platform to share stories and amplify her California State University community's voice. She is a pioneer in the industry and is an inspiring example of leadership at a higher education institution.

We congratulate Chancellor García on her commitment to excellence both on social media and around her campus community!

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