Sofi Havryliuk

09/11/2026

Just completed the Email Marketing certification from HubSpot Academy 🎓 Another step in sharpening my performance marketing skills.

See the full curriculum and everything I learned in the Email Marketing Certification from HubSpot Academy

07/06/2026

We're live on Product Hunt.
HirePilot helps job seekers stop losing hours to repetitive applications and start getting actual interviews.

What it does:
→ Brings job listings into one place
→ Fills out applications for you, including screening questions, across LinkedIn, Indeed, and Workday
→ Tracks everything you've applied to in one dashboard
→ Finds the actual people hiring at a company and reaches out on your behalf, not a generic inbox

That last one is the feature almost nobody touches, and it's the one that actually changes outcomes.

An application goes into an ATS and sits in a queue with two hundred others, waiting for someone to open it. A direct message to the person actually hiring for that role skips the queue entirely. They see your name before, or instead of, your resume sitting unopened in a system.

This has been months of building, testing, breaking things, and fixing them. Today it's finally out there.

If you're job searching, or know someone who is, I'd love for you to check it out and tell us what you think.
Every upvote, comment, and piece of feedback today genuinely helps.

https://buff.ly/sJdz8ap

HirePilot is your AI-powered job search copilot. Browse job listings, auto-fill applications in seconds on LinkedIn, Indeed, and Workday, track every role in one clean pipeline, and reach hiring managers directly with personalized outreach, so you spend less time applying and more time interviewing.

06/30/2026

For the past several months, I've been quietly building something.
Not writing code. Not designing the product.
But shaping how people find it, understand it, and trust it.

I joined HirePilot as the sole marketing person on an early-stage SaaS product. No marketing team, no playbook, just a product that needed to be visible and a problem most job seekers know too well.

You apply. You wait. You hear nothing back. You apply again.

The application itself isn't the hard part. It's the repetition. The same questions, the same forms, fifty times over, with no way to know if any of it is actually working.

That's the problem HirePilot was built around.

→ It brings fresh job listings into one place, so you're not jumping between ten different job boards
→ It fills out your applications for you, including screening questions, across LinkedIn Easy Apply, Indeed Easy Apply, and Workday
→ It keeps every application you've sent in one place, so you're not guessing what you already applied to
→ It helps you reach the actual people hiring at a company, instead of sending your resume into a black hole

I built the SEO and content strategy from zero, tested the product as a user, talked to job seekers, and helped shape what we build next.

I've spent the last year watching this go from a rough idea to something people use every day to actually get interviews, not just send applications into the void.

On July 6, we're launching on Product Hunt. I'll share more that day.

For now, if you are job searching or know someone deep in a job search who's tired of the black hole of applications, this might be worth a look.

I'd genuinely love to hear what you think if you give it a try.

05/28/2026

Sometimes working with a client takes more than just running ads.
Most small business owners think the hard part is getting the campaign live.
It's not.
The hard part is everything that happens after.

Here's what I actually covered beyond the campaign setup:

Creatives
→ Real photos of real work perform better than AI-generated banners.
→ The hook must hit the client's problem, not promote the brand.
→ Minimum text on creative. 3-5 words max.

Tech
→ How Meta billing works and why running out of budget resets the algorithm.
→ The difference between Boost and Ads Manager.
→ How to turn off AI enhancements that change your creatives without permission.

Sales in Messenger
→ The ad brings people. Closing them is your job.
→ Speed matters, someone with an emergency won't wait hours for a reply.
→ Auto-replies kill conversion. People want a real response.
You can open with an automated greeting. But then, pick it up yourself.
A real question. A real reply. That's what moves people forward.
→ A simple 3-step script to move leads from "interested" to "booked".

Safety
→ Real Meta never sends urgent messages about account suspension with a 48-hour deadline. That's always a scam.
→ If you clicked a suspicious link, change your password immediately and check connected apps.

Running ads is maybe 30% of the work.
The rest is education, trust, and making sure the client doesn't lose the leads you worked hard to bring.

Most leads aren't lost because of bad ads.
They're lost in the conversation after.

What's the most unexpected thing you had to explain to a client?

05/26/2026

$10 a day. Can you get me clients?
That's what my client asked me.
Small budget. Real business. Real pressure.
OK. Let's do surgical work.

Here's what I did:
— Local targeting only. No broad audiences.
— Tested creatives until the right message clicked.
— Simplified the copy, less words, more clarity.
— Optimized for messaging conversations, not clicks.

Results in 30 days:
— 45 conversations started
— 19 qualified leads
— $6.68 per conversation
— $300 total spend
— ROAS ~4.5x

Small budget doesn't mean small results.
It means you have to be smarter about who you target, what you say, and how you spend every dollar.
Precision beats volume every time. 🎯

What's the smallest budget you've ever worked with?

04/30/2026

The content works. The system after the content doesn't exist.
People post every day. The numbers look great for a day or two.
Likes, comments, impressions. Feels like progress.

But then? Silence.

I spoke with dozens of people who saw high engagement but almost no new conversations or clients.
The same story each time:

→ People showed interest
→ Nobody followed up
→ The moment passed

Engagement is not pipeline.
The people who liked your post last week? Most are gone now.
Not because they lost interest, but because nobody reached out when it mattered.

Content does its job. But without a follow-up system, all that attention disappears.

Likes aren't the goal.
Relationships, conversations, and actual pipeline are.

If you're measuring success by likes, you're measuring the wrong thing.

What metric actually matters to you when you post?

04/14/2026

Website migrations don’t break rankings instantly.
They kill them quietly.

We migrated our product from WordPress to Django.

The site looked fine.
Everything worked.

But after the first audit, the SEO health score started dropping.

Here’s what we found underneath:

→ Broken links after migration
→ Pages pointing to unsecured versions
→ Duplicate indexing, same page, twice
→ Analytics stopped collecting data

None of this was visible on the surface.
The site worked. It just wasn’t healthy.

After fixing everything:

→ SEO health score: 83 → 97 (Excellent)
→ Errors: 100+ → 15
→ Organic traffic kept growing

The lesson is simple:

Migration isn’t done when the new site goes live.
That’s when the real work starts.

If you’re planning a migration, audit immediately after launch.

Don’t wait for rankings to tell you something is wrong.

What’s the biggest SEO issue you’ve seen after a migration?