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Sofi Havryliuk

Name: Sofi Havryliuk
Address: Winnipeg, MB, CA
Telephone: +12049623548
Price range: $$

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Winnipeg, MB
Sofi Havryliuk

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Expert in FB/INSTA Ad Campaigns
■ Digital Marketing to Drive Results
■ In-depth Audience & Competitor Analysis
■ Professional Account Management & Growth
■ Consultations to Boost Your Brand

Let's connect and take your business to the next level!

05/28/2026

Sometimes working with a client takes more than just running ads.
Most small business owners think the hard part is getting the campaign live.
It's not.
The hard part is everything that happens after.

Here's what I actually covered beyond the campaign setup:

Creatives
→ Real photos of real work perform better than AI-generated banners.
→ The hook must hit the client's problem, not promote the brand.
→ Minimum text on creative. 3-5 words max.

Tech
→ How Meta billing works and why running out of budget resets the algorithm.
→ The difference between Boost and Ads Manager.
→ How to turn off AI enhancements that change your creatives without permission.

Sales in Messenger
→ The ad brings people. Closing them is your job.
→ Speed matters, someone with an emergency won't wait hours for a reply.
→ Auto-replies kill conversion. People want a real response.
You can open with an automated greeting. But then, pick it up yourself.
A real question. A real reply. That's what moves people forward.
→ A simple 3-step script to move leads from "interested" to "booked".

Safety
→ Real Meta never sends urgent messages about account suspension with a 48-hour deadline. That's always a scam.
→ If you clicked a suspicious link, change your password immediately and check connected apps.

Running ads is maybe 30% of the work.
The rest is education, trust, and making sure the client doesn't lose the leads you worked hard to bring.

Most leads aren't lost because of bad ads.
They're lost in the conversation after.

What's the most unexpected thing you had to explain to a client?

05/26/2026

$10 a day. Can you get me clients?
That's what my client asked me.
Small budget. Real business. Real pressure.
OK. Let's do surgical work.

Here's what I did:
— Local targeting only. No broad audiences.
— Tested creatives until the right message clicked.
— Simplified the copy, less words, more clarity.
— Optimized for messaging conversations, not clicks.

Results in 30 days:
— 45 conversations started
— 19 qualified leads
— $6.68 per conversation
— $300 total spend
— ROAS ~4.5x

Small budget doesn't mean small results.
It means you have to be smarter about who you target, what you say, and how you spend every dollar.
Precision beats volume every time. 🎯

What's the smallest budget you've ever worked with?

04/30/2026

The content works. The system after the content doesn't exist.
People post every day. The numbers look great for a day or two.
Likes, comments, impressions. Feels like progress.

But then? Silence.

I spoke with dozens of people who saw high engagement but almost no new conversations or clients.
The same story each time:

→ People showed interest
→ Nobody followed up
→ The moment passed

Engagement is not pipeline.
The people who liked your post last week? Most are gone now.
Not because they lost interest, but because nobody reached out when it mattered.

Content does its job. But without a follow-up system, all that attention disappears.

Likes aren't the goal.
Relationships, conversations, and actual pipeline are.

If you're measuring success by likes, you're measuring the wrong thing.

What metric actually matters to you when you post?

04/14/2026

Website migrations don’t break rankings instantly.
They kill them quietly.

We migrated our product from WordPress to Django.

The site looked fine.
Everything worked.

But after the first audit, the SEO health score started dropping.

Here’s what we found underneath:

→ Broken links after migration
→ Pages pointing to unsecured versions
→ Duplicate indexing, same page, twice
→ Analytics stopped collecting data

None of this was visible on the surface.
The site worked. It just wasn’t healthy.

After fixing everything:

→ SEO health score: 83 → 97 (Excellent)
→ Errors: 100+ → 15
→ Organic traffic kept growing

The lesson is simple:

Migration isn’t done when the new site goes live.
That’s when the real work starts.

If you’re planning a migration, audit immediately after launch.

Don’t wait for rankings to tell you something is wrong.

What’s the biggest SEO issue you’ve seen after a migration?

03/24/2026

My friend asked me what I do.
I said: "Digital growth specialist. SEO content, paid social, lead generation."
She said: "Okay but… what does that mean?"
Fair point.

So here's the simple version:
I help products, brands, and services grow online.

Here's what that actually looks like:

1. I study the product first.
Before anything, I look at what you offer, who it's for, and why someone would choose you over others. Without this, everything else is guesswork.

2. I build a strategy.
Not a fancy document. A clear plan: who we're talking to, what we say, where we show up, and in what order.

3. I create SEO content.
I write articles and posts that show up when people search for what you offer, on Google or AI search. So instead of chasing customers, they find you.

4. I run paid social ads.
I set up campaigns, test different visuals and messages, and make sure the budget goes to people who are actually likely to buy.

5. I do outreach.
I reach out to potential clients or partners directly on LinkedIn or other platforms. Not spammy copy-paste messages. Real conversations with the right people.

6. I analyze everything and act on it.
I don't just collect data. I use it to make decisions: what to change, what to pause, and where to put more focus.

7. I generate leads.
All of the above has one goal: bring in people who are genuinely interested. Not just traffic. Not just likes. Real interest from real people.

8. I help prepare a product for launch.
Before going to market, I look at how the product is positioned, test it as a real user, and make sure the messaging matches what people actually need.

This is what I do. But who is it actually for?

I work with:
— Business owners and service providers
— Startup founders at early and growth stages
— SaaS and tech teams
— Agencies and dev studios looking for a marketing partner
— Local and service-based businesses ready to grow online
— Anyone building something and not sure how to reach the right people

That's the work. Same as what I write about here, just applied to real projects, every day.
If you ever wondered what I actually do, now you know 😊

Still not sure what I do? Ask me!
I promise to answer without jargon )

03/10/2026

Do you trust AI tools?
Lately AI has quietly entered everyday life.

People use it to edit photos.
Generate avatars.
Enhance videos.
Write messages.
Organize documents.

Sometimes we upload personal photos, voice recordings, or private information without thinking twice.

But trust doesn’t always grow at the same speed as adoption.

From what I observe, hesitation usually comes from three simple fears:

1. Loss of control

Once you upload a photo or document, what happens to it next?
Is it stored? Reused? Used to train models?

Most people simply don’t know.

2. Lack of transparency

AI tools often work like a black box.
You see the result, but not the process.

And privacy policies are rarely something people actually read.

3. Past incidents

Stories about data leaks or AI misuse travel fast.
Even if a specific tool is safe, those stories shape how people feel.

AI tools are becoming incredibly useful.

But trust takes longer to build than technology.

So I’m curious:

How comfortable are you sharing personal data with AI tools today?

02/24/2026

Interesting how fast things move
when the keyword matches a real frustration.

No backlinks. No paid traffic. No promotion.
Just the right question, at the right time.

In the last 28 days overall:
→ 25,500 impressions
→ 340 clicks
→ CTR 1.3%

It wasn’t luck.

I didn’t change the niche.
I didn’t push distribution.

I chose a more precise keyword.
More precisely a clearer pain point.

The search intent wasn’t theoretical.
It was urgent.

When content names what people are already struggling with,
it doesn’t need noise.

It needs clarity.

Structure matters.
Internal links matter.

But relevance to real problems matters more.

Sometimes growth doesn’t come from doing more.
It comes from listening better.

Are you targeting keywords or real pain?

02/12/2026

The next growth engine is not another ad.
It’s the 10 warm intros you ignore every week.

Most people chase quick wins-another campaign, another paid boost, another round of cold outreach.

But here’s what actually moves the needle:

→ Warm introductions from people who trust your work
→ Thoughtful comments in niche communities
→ Real conversations that build signal, not just noise

These “soft” actions? They’re not soft at all.

They feed visibility.
They deepen trust.
They lower friction when someone decides to work with you.

I’ve spent years running paid ads, building funnels, and optimizing every step for conversion.
But the biggest jumps in growth came from people.
Not pixels.

A DM from someone who knows your value.
A comment that sparks a real discussion.
A small group where your name gets mentioned for the right reasons.

Every warm intro is a shortcut past the cold start.
Every thoughtful reply is a seed for future partnerships.
Every niche group is a place where trust compounds.

Campaigns can get you seen.
Conversations get you chosen.

The shift is simple but powerful:
Stop treating community as “extra.”
Start building it into your system.
Let your network and your voice work together.

If you want growth that lasts, look for the people behind the numbers.

How are you turning engagement into your own growth engine?
I’d love to hear what’s working for you.

02/10/2026

Most marketing playbooks don’t fail on tactics.
They fail because no one watches how growth actually moves.

I see it every day:
Teams buy new tools, add more channels, chase the latest frameworks.
Everyone wants the next “hack” or shortcut.

But here’s what actually happens behind the scenes:

→ The real work is quiet.
→ Growth is not just tactics-it’s how everything connects.
→ Integration, coordination, and slow brand-building matter more than playbooks.

You can teach tactics all day:
• How to set up ads
• How to write landing pages
• How to track KPIs

But unless you stop and observe your own system, you miss the signals.
Growth behaves like a system in motion.
It changes when your audience moves, when channels shift, when your brand story evolves.

I’ve watched teams stack up new campaigns and pile on more volume, hoping for a spike.
But the system never gets a pause.
No one steps back to ask:
Where does growth actually get stuck?
What’s happening between the lines?

Here’s the pattern I see:

→ Marketer as Teacher:
Focuses on frameworks, tells others what “should” work.

→ Marketer as Observer:
Watches, listens, and connects dots.
Sees how users behave, where friction lives, and how brand grows over time.

Only the second approach finds the real blockers.
Only the observer spots when growth stalls-and why.

No magic.
Just clear targeting, honest reflection, and the willingness to watch before acting.

If you’re building a growth system, step back and observe.
I’d love to hear how you approach this in your team.

02/03/2026

1.6M Reddit impressions in 5 months.
None of my posts were written to go viral.

I don’t lead with numbers, but sometimes they tell the story best.

From August to December, I published 119 posts.

No paid boosts. No hacks.
Just direct answers in real conversations.

Here’s what happened:

→ 1,668,085 impressions total
→ 385,000 impressions from a single post
→ ~14,000 impressions per post on average

The real lesson isn’t in the reach.

Most posts were written for one person’s question.
Or to clear up confusion.
Or to name a frustration I saw in the community.

No magic.
Just clear targeting, honest intent, and joining existing conversations.

That’s what most people miss about distribution:

→ It’s not about forcing your content everywhere
→ It’s about showing up where attention already lives
→ And saying something that fits what’s needed now

One post can spike.
But showing up consistently builds trust.
Presence.
Context.

That’s what compounds.

Across platforms, I keep seeing the same pattern:

When you share real answers with clear messaging, reach follows naturally.

Visibility becomes a side effect-not the goal.

Do you focus on big spikes, or building long-term presence?
What’s worked for you?

Address

Winnipeg, MB

Telephone

+12049623548

Website

facebook.com

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