07/12/2026
The biggest shift in search isn't an algorithm update. It's where the answers come from.
Your customers still Google you β but now they also ask ChatGPT, Gemini and Perplexity. Two different systems decide whether your business gets found, and most businesses only optimize for one of them.
The good news: the same things fix both. Plain-language pages that say what you do. Reviews written in sentences. Other sites that mention you.
Follow β I post the fixes one at a time.