Deschenes Regnier

03/12/2020

RRC is a proud sponsor of Merging Mindsets - Winnipeg's first conference dedicated to exploring the intersection of art and digital technology. Visit https://mergingmindsets.com/ for more info.

05/08/2018

This is what hockey in May looks like.

04/17/2018

This past weekend many of us took part in an Easter egg hunt with our children. It is interesting to note that recently, Easter Eggs have taken on a whole new meaning. Now you can find them as a hidden messages, clues or jokes in movies and video games.

As a designer there is nothing more satisfying then adding a clever hidden symbol in a logo that helps to reinforce the brand. Some logo's Easter Eggs are obvious. Like FedEx and their arrow. Some are not. Here's an example of "eggs" in today's design.

03/27/2018

Your business is not the same as your competitors but so often, companies waste their time telling potential customers what they do or how they do something. They forget that what the customer really wants to hear is what makes them different?

Are you really all the same? So often, companies spend their time telling potential customers what they do or how they do something. They forget that what the customer really wants to hear is what makes you different.

03/27/2018

Our homage to Stephen Hawking, who passed away this month. You knew him as an influential scientific theorist - but did you also know he was an accomplished "pitch man"? (Yes - that's our job - to bring you these little tidbits of valuable info!)

In honour of Stephen Hawking's passing this month - Did you know that In addition to being Sheldon's mentor, and his subsequent few appearances on The Big Bang Theory, Stephen Hawking was also a pitchman for several corporate brands and was also famously featured on a Pink Floyd song!

03/21/2018

Getting your foot in the door of a perspective client is the goal of every agency or freelance designer. But what is the best way to stand out from the crowd? The most important brand you have to work on is your own!

Getting noticed and how you go about doing that is just as important as the work you produce. The most important brand that you have to work on is your own after all.

03/21/2018

Today's post is on website accessibility. Do you know what that is? And more importantly, did you know that specific accessibility standards must now be met when developing your site? Finally, do you know if your current site meets those standards?

What is website accessibility? It is a series of guidelines that allow everyone to easily access and interact online including those people with impairments. In Canada alone, it is estimated that half a million people are living with significant vision loss.

03/05/2018

Drive safe out there today Winnipeg.

03/02/2018

The advertising industry is now made up of many specialized shops - but we still believe that a strong case can be made for using agencies capable of developing strategies that help to integrate all of your marketing activities.

The advertising industry is once again splintering. But there is a case to be made that companies need to find a marketing firm with the skill and the experience to help them integrate all of their various marketing parts.

03/02/2018

What motivates you to take action? In an era when some kids are finding the easiest ways to "get through" tasks, we wonder how that approach will affect the next generation of businesses - and ask what motivates you?

I worry that today's youth, who seem motivated to find an easy solution to everything, will use that philosophy when they become adults.