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06/05/2026

Colour Voices | Shushana Khachatrian

Transforming spaces with colour, Shushana Khachatrian demonstrates that when it comes to contract projects, braver is always better.

In our latest Journal feature, we explore how Khachatrian brings bold palettes into the often staid world of hospitality design, where colour is non-negotiable.

From rethinking hotel spaces as memorable experiences to balancing expressive colour with calmer environments, Khachatrian calls her approach “Vivid Minimalism.”

Want to go deeper? Read the full piece here: https://www.duhagroup.com/blogs/journal/colour-voices-shushana-khachatrian

Bring the Drama The intriguing tonal interplay of yellow-cast Barn Red, deep Garnet and blue-cast Morello is a sophisti...
05/27/2026

Bring the Drama



The intriguing tonal interplay of yellow-cast Barn Red, deep Garnet and blue-cast Morello is a sophisticated evolution of the earthy reds of previous seasons. With a premium aesthetic, this analogous run of rich velvety reds is adopted across luxury brands for

dramatic effect.



Colour Impressions for 2026 by our creative agency, Colour Hive.

Geographic Colours: India India’s new confidence as the third largest economy in the world is powering an interest in l...
05/20/2026

Geographic Colours: India



India’s new confidence as the third largest economy in the world is powering an interest in looking to its own history for design inspiration.



For a more regional reflection of luxury, the richness of the palette is enhanced with a velvety deep blue and a warmer yellow.

Geographic Colours: Asia Asia’s youth is showing a growing interest in hedonism and self-expression, challenging conven...
05/13/2026

Geographic Colours: Asia



Asia’s youth is showing a growing interest in hedonism and self-expression, challenging conventions around obedience to elders.



While the darker hues reflect the younger generation’s more cynical view of the world, the addition of a stronger red, yellow, and gold represent ostentatious displays of wealth and power and a maximalist response to the quiet luxury prevailing in the region.

Geographic Colours: North America In the US, maximalism is seen as a useful counterbalance to the often-prevalent taste ...
05/05/2026

Geographic Colours: North America

In the US, maximalism is seen as a useful counterbalance to the often-prevalent taste for more minimal design.

The colour shifts however acknowledge core preferences with the addition of a classic central black, copper and gold to create a more conventional palette with familiar graphic contrasts and metal-inspired hues.

Neutral Contrast An easy interplay of contrasting temperatures sees warm neutrals Ecru, Sesame and brown Stag combined ...
04/30/2026

Neutral Contrast



An easy interplay of contrasting temperatures sees warm neutrals Ecru, Sesame and brown Stag combined with cool greys Basalt and Magnet. This timeless harmony is less about blurring the lines and more about highlighting the contrasts as designers favour clever colour blocking and graphic prints.



Colour Impressions for 2026 by our creative agency, Colour Hive.

SIN Global Palette The shadowy drama of SIN is expressed in a dark, velvety palette, dominated by layer-upon-layer of ...
04/27/2026

SIN Global Palette



The shadowy drama of SIN is expressed in a dark, velvety palette, dominated by layer-upon-layer of red-cast hues. Nuanced and shaded complements serve only to amplify an intense red heart.



We will be posting region-specific nuances to our global colour forecast over the next couple of weeks, so keep checking back as we connect the world with colour!



Design Directions by our creative agency, Colour Hive.

2026 SIN This story develops from the wealth and power drivers of our previous story PAY (2025/26). However, instead of...
04/23/2026

2026 SIN



This story develops from the wealth and power drivers of our previous story PAY (2025/26). However, instead of under-the-radar stealth luxury, SIN takes a more confrontational approach of irreverence and risk-taking.



Skepticism is creeping in, especially with the young. Smoking is on the rise, veganism is declining, and public trust in authority continues to erode while darker revenge and betrayal tropes are emerging in popular culture.



Visually, SIN reflects these drivers in a dark, decadent and highly maximalist aesthetic.



Design Directions by our creative agency, Colour Hive.

04/08/2026

Out from the Shadows



Is black paint moving from niche accent to mainstream colour choice?



In our latest Journal feature, we explore how black paint has become increasingly prevalent in recent years, with more recent colour of the year selections leaning into darker, more complex neutrals.



Want to go deeper? Read the full piece here: https://www.duhagroup.com/blogs/journal/out-from-the-shadows

The Dark Side There’s a growing interest in blackened hues that on first look conceal their true undertone. Amid the sha...
03/31/2026

The Dark Side

There’s a growing interest in blackened hues that on first look conceal their true undertone. Amid the shadows, from cool to warm, the most subtle hints of colour are revealed in premium menswear, automotive interiors, retail environments and fragrance.

Colour Impressions for 2026 by our creative agency, Colour Hive.

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750 Bradford Street
Winnipeg, MB
R3H0N3

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